Cracker Barrel Announces Largest Menu Test in Brand's History

Rhea-AI Summary

Cracker Barrel Old Country Store has announced its largest menu test in the brand's history, aimed at enhancing guest and employee experiences. This test introduces 20 new menu items, including Cinnamon Bread French Toast and Hashbrown Casserole Shepherd's Pie, at 14 select locations in Texas from June 25 to August 5, 2024. The new menu design is intended to simplify navigation and reduce recipe complexities for staff. The company is gathering feedback to refine these innovations further.

Positive

• Introduction of 20 new menu items to attract guests.
• New menu design simplifies navigation, enhancing guest experience.
• Operational improvements designed to assist team members, improving efficiency.

Negative

• test period may restrict comprehensive feedback.
• Test only conducted in 14 Texas locations, limiting geographic impact.

Menu Test Features New Innovations like Cinnamon Bread French Toast and Hashbrown Casserole Shepherd's Pie at Select Texas Locations

LEBANON, Tenn., June 25, 2024 /PRNewswire/ -- Cracker Barrel Old Country Store® is launching its culinary innovation transformation with the largest menu revamp test in the brand's history. This test focuses on better meeting guests' needs with the introduction of new menu innovations and through way of operational improvements designed to help team members do their jobs more efficiently, resulting in an improved work and guest experience.

For a limited time, guests can try new test items including Cinnamon Bread French Toast, available all day, and lunch and dinner entrees like Hashbrown Casserole Shepherd's Pie and Slow-Braised Pot Roast.  Now through Aug. 5, the items are available at 14 Cracker Barrel locations in the following Texas cities: Abilene, Allen, Amarillo, Arlington, Benbrook, Cypress, Houston, Kingwood, Lubbock, Midland, Weatherford and Wichita Falls.

"For nearly 55 years, guests have known and loved us for our authentic, homestyle cooking, and that's not going away, we've only added more flavor and crave to the menu and made it easier to navigate," said Senior Vice President of Operations, Cammie Spillyards-Schaefer. "We're excited for the Texas community to be the first to experience some of our new culinary innovations like premium, savory Chicken n' Rice and Green Chile Cornbread and we look forward to gaining valuable feedback, from both our guests and employees on the test."

This Texas-sized test includes approximately 20 new items, a new menu design that's easier for guests to navigate and reduces recipe complexities for employees. Highlights of the test include:

• Hashbrown Casserole Shepherd's Pie, slow-simmered pot roast in a savory sauce with onions, celery, carrots, peas and mashed potatoes topped with a griddled hashbrown casserole crust and sour cream. Served with a choice of hand-rolled buttermilk biscuits or cornbread muffins.
• Green Chile Cornbread, cheesy green chile cornbread, drizzled with honey and topped with whipped butter.
• Chicken n' Dumplin Soup, homestyle dumplins with shredded chicken, celery, carrots and onions in a savory broth.
• Cinnamon Bread French Toast, cinnamon streusel bread, hand-dipped in Cracker Barrel's signature batter, griddled golden brown and topped with cinnamon and cream cheese icing. Served with two eggs and choice of bacon or sausage.
• Banana Pudding, homestyle banana pudding layered with vanilla wafers, whipped cream and caramel sauce. 

This optimized menu also includes a revamp of the Daily Specials, which features guest favorites only available on certain nights of the week like Lemon Pepper Trout n' classic Turnip Greens and new Southern BBQ Ribs and savory Chicken n' Rice.

For more information, visit crackerbarrel.com.

About Cracker Barrel Old Country Store, Inc.
Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL) is on a mission to bring craveable, delicious homestyle food and unique retail products to all guests while serving up memorable, distinctive experiences that make everyone feel welcome. Established in 1969 in Lebanon, Tenn., Cracker Barrel and its affiliates operate approximately 660 company-owned Cracker Barrel Old Country Store® locations in 44 states and own the fast-casual Maple Street Biscuit Company. For more information about the company, visit crackerbarrel.com.

Media Contact
Media Relations
Media.relations@crackerbarrel.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/cracker-barrel-announces-largest-menu-test-in-brands-history-302181075.html

SOURCE Cracker Barrel Old Country Store, Inc.

FAQ

What new items are included in Cracker Barrel's menu test?

The menu test includes 20 new items such as Cinnamon Bread French Toast, Hashbrown Casserole Shepherd's Pie, and Green Chile Cornbread.

Which locations are part of Cracker Barrel's menu test?

The test is conducted in 14 Texas locations including Abilene, Allen, Amarillo, Arlington, Benbrook, Cypress, Houston, Kingwood, Lubbock, Midland, Weatherford, and Wichita Falls.

When is Cracker Barrel's new menu test happening?

The menu test is taking place from June 25 to August 5, 2024.

What is the goal of Cracker Barrel's menu test?

The goal is to enhance guest satisfaction and improve operational efficiency by introducing new menu items and a redesigned menu layout.

How will Cracker Barrel evaluate the new menu test?

Cracker Barrel will gather feedback from guests and employees to refine the new menu items and operational improvements.