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CHATTANOOGA, Tenn.--(BUSINESS WIRE)--
CBL Properties (NYSE:CBL) today announced that upon its successful emergence from bankruptcy on November 1st, it has launched a new corporate website as well as an update of its corporate marketing campaign.
“CBL’s portfolio is comprised of dynamic malls and open-air centers that offer visitors a wide range of retail, dining, entertainment options and so much more,” said Stephen Lebovitz, chief executive officer, CBL Properties. “Our new look more fully reflects the vibrancy of our portfolio and the range of offerings you find at a CBL mall.
“Malls have been a part of the American lexicon for decades; the word evokes memories of first jobs and first dates, back-to-school and Black Friday shopping. Our new website showcases how malls have evolved and redefines what “mall” means going forward.
“Malls are no longer just a place to shop, but places to shop, dine, learn, grocery shop, enjoy entertainment, or even stay at a boutique hotel. The industry is changing rapidly, and as a result of our restructuring, we’re well-positioned with greater liquidity and financial flexibility to change with it,” added Lebovitz.
CBL’s new website prominently highlights a number of recent redevelopment projects that have transformed its properties. It also prioritizes the Company’s commitment to the communities in which we live and work by enhancing the presence of ESG disclosures.
In addition to the new corporate website, CBL’s new corporate marketing campaign is reflected in all its collateral, including its ICSC trade show presence, will be on display during ICSC’s Here, We Go 2021, in Las Vegas next month. CBL’s new brand identity, website, and other marketing materials were conceptualized, designed, and built entirely in-house, capitalizing on the significant talent and expertise that make up the CBL team.
About CBL Properties
Headquartered in Chattanooga, TN, CBL Properties owns and manages a national portfolio of market-dominant properties located in dynamic and growing communities. CBL’s portfolio is comprised of 105 properties totaling 63.9 million square feet across 24 states, including 63 high-quality enclosed, outlet and open-air retail centers and six properties managed for third parties. CBL seeks to continuously strengthen its company and portfolio through active management, aggressive leasing and profitable reinvestment in its properties. For more information visit cblproperties.com.