Cannabis Sativa Brand Ambassador Randy Lanier Featured in Netflix Bad Sport Docuseries

Rhea-AI Summary

Cannabis Sativa (OTCQB:CBDS) announced that its Brand Ambassador, Randy Lanier, is featured in Netflix's "Need for Weed", part of the "Bad Sport" docuseries. The episode highlights Lanier's dual career as a race car driver and cannabis importer, detailing his achievements, including the 1984 IMSA Championship and Rookie of the Year at the 1986 Indianapolis 500. Lanier now supports cannabis prisoners via Freedom Grow. CEO David Tobias emphasizes the public’s growing acceptance of cannabis legalization, stating that the docuseries tells a critical story in cannabis history.

Positive

• Randy Lanier's feature in a prominent Netflix docuseries may enhance brand visibility for CBDS.
• Public interest in cannabis legalization is increasing, with 91% of U.S. adults supporting it, which may favor CBDS's business model.

Negative

• None.

MESQUITE, NV / ACCESSWIRE / October 7, 2021 / Cannabis Sativa, Inc. (OTCQB:CBDS) announces that its Brand Ambassador, star race car driver Randy Lanier is featured in "Need for Weed" a Netflix "Bad Sport" docuseries, examining global controversies where true crime and sports intersect with firsthand accounts from the athletes involved.

"Need for Weed" reveals how Randy imported cannabis while simultaneously competing and winning major auto racing events at the highest level, including winning the 1984 International Motorsports Association "IMSA" Championship over teams including Porsche and Jaguar Factory entries and receiving Rookie of the Year honors at the 1986 Indianapolis 500, with a qualifying speed of 209.964 mph, smashing the previous Indy rookie record held by Michael Andretti and finishing 10th overall. Randy's successful racing career was cut short by marijuana prohibition laws. Today, Randy is actively involved in supporting Cannabis Prisoners via Freedom Grow (freedomgrowforever.org), an all-volunteer effort helping cannabis prisoners regain freedom

and supporting their sacrifice with commissary money, prison outreach and public education.

CEO David Tobias said, "Cannabis Sativa is also a supporter of Freedom Grow; surveys show that 91% of U.S. adults say that cannabis should be legal medically or recreationally, and fewer than 8% disagree. People have had enough with incarcerating people for the same plant that is widely available via licensed growers, distributors and dispensaries. "Need for Weed" shows one way cannabis got to the masses and the Draconian punishment Randy received. Imagine how Randy must have felt going into a dispensary after serving 27 years in prison for the products he saw on their shelves. This is a story that needs telling".

About Cannabis Sativa, Inc.:
Since 2017, Cannabis Sativa, Inc. ("CBDS") has focused on telehealth, and more recently is exploring opportunities for direct involvement in the cannabis industry through touch the plant operations. We currently control "CTA", or "Ecuadorian Sativa" a patented hybrid/landrace cannabis strain, and via a licensing arrangement with a California state permitted grow, commencing research to determine if the "CTA" strain can yield products with medicinal properties that motivate and energize, rather than create lethargy and sleepiness, attractive to a diverse range of cannabis consumers. We are also interested in acquiring multiple canna-businesses to provide an outlet for several cannabis brands that we own or have rights to use through licensing arrangements, including Wild Earth Naturals®, the "hi" and "White Rabbit" brands, and the Virgin Mary Jane Brand. The Company is now looking to redirect its manufacturing capabilities to products containing THC. Our long-term intent is to become a vertically integrated grower, processor, manufacturer and distributor of cannabis products where we can achieve better control over the supply chain and the quality of biomass we use in our products. Our existing telehealth operations provide a market access point that may be advantageous as the cannabis market matures and inter-company competition for customers continues unabated. We are excited about the opportunities and look forward to the challenges ahead.

Forward-Looking Statements:
This press release contains "forward-looking statements." Although the forward-looking statements in this release reflect the good faith judgment of management, forward-looking statements are inherently subject to known and unknown risks and uncertainties that may cause actual results to be materially different from those discussed in these forward-looking statements. Readers are urged to carefully review and consider the various disclosures made by us in our reports filed with the Securities and Exchange Commission, including the risk factors that attempt to advise interested parties of the risks that may affect our business, financial condition, results of operation and cash flows. If one or more of these risks or uncertainties materialize, or if the underlying assumptions prove incorrect, our actual results may vary materially from those expected or projected. Underlying assumptions include without limitation, the ongoing enactment of legislation favorable to the production of and the commercialization of cannabis products and the Company's success in capitalizing on that legislation. Readers are urged not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release.

Contact Information:
(702) 762-3123
https://www.cannabissativainc.com

SOURCE: Cannabis Sativa, Inc.

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FAQ

What is the significance of Randy Lanier being featured in Netflix's "Need for Weed"?

Randy Lanier's feature underscores the intersection of sports and cannabis culture, enhancing the visibility of Cannabis Sativa and its advocacy efforts.

How does Cannabis Sativa plan to capitalize on cannabis legalization trends?

Cannabis Sativa aims to become a vertically integrated cannabis company, focusing on cultivation, processing, and distribution to leverage the growing acceptance of cannabis.

What achievements did Randy Lanier accomplish in his racing career?

Randy Lanier won the 1984 IMSA Championship and received Rookie of the Year honors at the 1986 Indianapolis 500, making significant impacts in auto racing.

What is Freedom Grow and how is Cannabis Sativa involved?

Freedom Grow is an initiative supporting cannabis prisoners, and Cannabis Sativa is a supporter, highlighting its commitment to social justice in the cannabis industry.

What are the future plans for Cannabis Sativa?

Cannabis Sativa plans to explore opportunities in the cannabis industry, including direct involvement and acquiring multiple canna-businesses.