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Capstone Technologies Group Inc (CATG) announced the launch of AMP, the world's first Audience Intelligence Customer Data Platform, through its subsidiary DrivenIQ. This innovative platform allows brands to identify and engage new audiences while optimizing existing customer data for enhanced marketing effectiveness. AMP utilizes over 14 billion deterministic records, enabling personalized marketing without reliance on cookies. DrivenIQ has rebranded to highlight its advanced Identity Resolution capabilities, addressing challenges in audience targeting and personalization faced by marketers. The positive market response includes collaboration with Fortune 500 companies, showcasing the platform's potential.
DrivenIQ has secured $15 million in Series A funding, led by Capstone Technologies Group (OTC: CATG), following its initial minority investment in October 2021. The funds will enhance DrivenIQ’s Customer360™ AMP, including the VisitIQ™ platform and DrivenID™ Identity Graph. DrivenIQ reports a significant revenue boost, with a 112% increase in July 2022 compared to January 2022. Capstone's investment aims to assist DrivenIQ in maximizing audience data utility, capitalizing on a growing Customer Data Platform market projected to reach $15 billion by 2026.
Capstone Technologies Group Inc (OTC: CATG) announced the launch of its subsidiary DrivenIQ's DrivenIQ Identity Graph on June 28, 2022. This innovative tool organizes and analyzes over 4 billion customer records from 230 million U.S. households, providing brands with a comprehensive, real-time audience view. The Identity Graph utilizes deterministic models to identify consumer behaviors across multiple platforms. This technology aims to enhance marketing efficiency and drive sales, especially in the post-COVID era, offering businesses unique opportunities to engage with consumers.
Capstone Technologies Group (OTC: CATG) has announced an update regarding its minority investment in DrivenIQ, a data tech company. DrivenIQ's DriveBid™ platform now integrates Black Book’s VIN-specific valuation data, enhancing its capabilities. This consumer-driven marketplace allows dealers to bid on vehicles directly from consumers, significantly boosting inventory sourcing. At the recent NADA convention, over 250 dealers signed onto DriveBid. The integration aims to provide dealers with up-to-date data to increase profitability and improve trade offers for consumers.
Capstone Technologies Group (CATG) announced its full financing of DrivenIQ's acquisition of Visitor Data Inc., enhancing DrivenIQ's capabilities in first-party data and ad tech. Following this acquisition, DrivenIQ controls over 500 million consumer records, aiming to lead in a cookieless advertising landscape. DrivenIQ's technology now includes innovative tools for geo-location targeting and direct consumer engagement, critical as 70% of companies have not yet adopted AI to replace cookies. This strategic move is intended to solidify DrivenIQ's position as a frontrunner in data-driven marketing.
Capstone Technologies Group (OTC: CATG) has announced the launch of DriveBid, a consumer-driven Live Trade-in Marketplace, during the National Automobile Dealers Association Show in Las Vegas. DriveBid connects consumers with dealers, enabling real-time bidding for trade-ins. The platform captures crucial vehicle data to aid inventory management. Capstone holds a minority interest in DrivenIQ, the company behind DriveBid, and has invested additional capital to support growth. DriveBid aims to streamline the trade-in process and enhance dealer inventory decisions.
Capstone Technologies Group (OTC: CATG) has acquired a minority interest in DrivenIQ, a data technology firm focused on enhancing showroom traffic for the automotive sector. The acquisition aims to leverage DrivenIQ's proprietary data-driven technologies to foster growth and expand into new markets. Capstone's investment will support DrivenIQ's marketing and corporate development, enhancing customer engagement through advanced data analytics. DrivenIQ’s innovative approach has resulted in significant revenue growth and is positioned for further expansion.