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Heritage Distilling Welcomes Eric S. Trevan, Ph.D., and Citizen of Match-E-Be-Nash-She-Wish Band of Pottawatomi (Gun Lake Tribe - Michigan) as Latest Addition to its Board of Directors

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Heritage Distilling (NASDAQ: CASK) has appointed Dr. Eric S. Trevan to its Board of Directors. Dr. Trevan, a citizen of Match-E-Be-Nash-She-Wish Band of Pottawatomi, brings over two decades of experience in economics, research, and business administration, with expertise in AI and data analysis. He will serve as Chairman of the Compensation Committee and member of Audit and Technology and Cryptocurrency Committees.

Dr. Trevan is co-founder of aLocal Solutions, , which developed an AI-powered market analysis software. He has managed over $750 million in investments across various Native American business entities and previously served as a Policy Advisor to the United States Treasury Department's Tribal Advisory Committee.

As an independent director, he will guide Heritage's Tribal Beverage Network (TBN) initiatives and support the company's new focus on bitcoin payments and corporate assets. This appointment follows recent additions to the board including executives from Starbucks, Brown-Forman, and other major corporations.

Heritage Distilling (NASDAQ: CASK) ha nominato il Dott. Eric S. Trevan nel suo Consiglio di Amministrazione. Il Dott. Trevan, cittadino del Match-E-Be-Nash-She-Wish Band of Pottawatomi, vanta oltre vent'anni di esperienza in economia, ricerca e amministrazione aziendale, con competenze nell'IA e nell'analisi dei dati. Ricoprirà il ruolo di Presidente del Comitato Compensi e sarà membro dei Comitati di Revisione e Tecnologie e Criptovalute.

Il Dott. Trevan è co-fondatore di aLocal Solutions, che ha sviluppato un software di analisi di mercato alimentato da IA. Ha gestito oltre 750 milioni di dollari in investimenti in varie entità aziendali Native American e in precedenza ha lavorato come Consulente Politico per il Comitato Consultivo Tribale del Dipartimento del Tesoro degli Stati Uniti.

In qualità di direttore indipendente, guiderà le iniziative della Tribal Beverage Network (TBN) di Heritage e supporterà il nuovo focus dell'azienda sui pagamenti in bitcoin e sugli asset aziendali. Questa nomina segue le recenti aggiunte al consiglio, tra cui dirigenti di Starbucks, Brown-Forman e altre importanti corporazioni.

Heritage Distilling (NASDAQ: CASK) ha designado al Dr. Eric S. Trevan en su Junta Directiva. El Dr. Trevan, ciudadano de la banda Match-E-Be-Nash-She-Wish de los Pottawatomi, aporta más de dos décadas de experiencia en economía, investigación y administración empresarial, con especialización en IA y análisis de datos. Servirá como Presidente del Comité de Compensación y será miembro de los Comités de Auditoría y de Tecnología y Criptomonedas.

El Dr. Trevan es cofundador de aLocal Solutions, que desarrolló un software de análisis de mercado impulsado por IA. Ha gestionado más de 750 millones de dólares en inversiones a través de diversas entidades empresariales nativas americanas y previamente se desempeñó como Asesor de Políticas para el Comité Asesor Tribal del Departamento del Tesoro de los Estados Unidos.

Como director independiente, guiará las iniciativas de la Tribal Beverage Network (TBN) de Heritage y apoyará el nuevo enfoque de la empresa en los pagos con bitcoin y los activos corporativos. Esta designación sigue a las recientes incorporaciones al consejo, incluidas ejecutivos de Starbucks, Brown-Forman y otras grandes corporaciones.

헤리티지 증류주 (NASDAQ: CASK)는 에릭 S. 트레반 박사를 이사회에 임명했습니다. 트레반 박사는 매치-이-비-내쉬-쉬 버논 포타와토미 부족 시민으로서, 경제학, 연구 및 비즈니스 관리에서 20년 이상의 경력을 가지고 있으며, 인공지능 및 데이터 분석 전문 지식을 보유하고 있습니다. 그는 보상위원회 위원장으로 활동하며 감사 및 기술 및 암호화폐 위원회의 일원이 될 것입니다.

트레반 박사는 인공지능 기반의 시장 분석 소프트웨어를 개발한 aLocal Solutions의 공동 창립자입니다. 그는 다양한 원주율 비즈니스 실제에 걸쳐 7억 5천만 달러 이상의 투자를 관리했으며, 이전에는 미국 재무부의 부족 자문위원회에서 정책 자문 역할을 했습니다.

독립 이사로서 그는 헤리티지의 트라이벌 음료 네트워크 (TBN) 이니셔티브를 이끌고, 회사의 비트코인 결제 및 기업 자산에 대한 새로운 초점을 지원할 것입니다. 그의 임명은 스타벅스, 브라운-포르만 및 기타 주요 기업의 임원들이 포함된 최근 이사회 추가에 따른 것입니다.

Heritage Distilling (NASDAQ: CASK) a nommé le Dr Eric S. Trevan à son Conseil d'Administration. Le Dr Trevan, citoyen de la bande Match-E-Be-Nash-She-Wish des Pottawatomi, apporte plus de vingt ans d'expérience en économie, recherche et gestion d'entreprise, avec une expertise en IA et en analyse de données. Il exercera en tant que Président du Comité de Rémunération et sera membre des Comités d'Audit et de Technologie et Cryptomonnaies.

Le Dr Trevan est co-fondateur de aLocal Solutions, qui a développé un logiciel d'analyse de marché soutenu par l'IA. Il a géré plus de 750 millions de dollars d'investissements dans diverses entités commerciales amérindiennes et a précédemment été Conseiller en politiques pour le Comité Consultatif Tribal du Département du Trésor des États-Unis.

En tant que directeur indépendant, il guidera les initiatives du Tribal Beverage Network (TBN) d'Heritage et soutiendra le nouvel accent de l'entreprise sur les paiements en bitcoin et les actifs d'entreprise. Cette nomination fait suite aux récentes additions au conseil, y compris des dirigeants de Starbucks, Brown-Forman et d'autres grandes entreprises.

Heritage Distilling (NASDAQ: CASK) hat Dr. Eric S. Trevan in seinen Vorstand berufen. Dr. Trevan, Bürger des Match-E-Be-Nash-She-Wish Band of Pottawatomi, bringt über zwei Jahrzehnte Erfahrung in den Bereichen Wirtschaft, Forschung und Unternehmensführung mit, mit Fachkenntnissen in KI und Datenanalyse. Er wird als Vorsitzender des Vergütungsausschusses und Mitglied des Ausschusses für Prüfung sowie Technologie und Kryptowährung fungieren.

Dr. Trevan ist Mitbegründer von aLocal Solutions, das eine KI-gestützte Marktanalysesoftware entwickelt hat. Er hat über 750 Millionen US-Dollar in verschiedenen Unternehmen der amerikanischen Ureinwohner verwaltet und war zuvor als Politikberater im Tribal Advisory Committee des US-Finanzministeriums tätig.

Als unabhängiger Direktor wird er die Initiativen von Heritage's Tribal Beverage Network (TBN) leiten und das neue Augenmerk des Unternehmens auf Bitcoin-Zahlungen und Unternehmenswerte unterstützen. Diese Ernennung folgt kürzlichen Ergänzungen des Vorstands, darunter Führungskräfte von Starbucks, Brown-Forman und anderen großen Unternehmen.

Positive
  • Addition of board member with extensive experience in AI and data analysis
  • Strategic expansion potential through Tribal Beverage Network
  • Enhanced cryptocurrency and technology capabilities through new leadership
  • Access to expertise in managing $750M+ in tribal investments
Negative
  • None.

Will Lead Efforts to Expand Tribal Beverage Network While Bringing Added AI and Data Analysis Capabilities to the Company

GIG HARBOR, Wash., Jan. 16, 2025 (GLOBE NEWSWIRE) -- Heritage Distilling Holding Company, Inc. (NASDAQ: CASK) ("HDC" or "Heritage" or the “Company”), a leading craft distiller of innovative premium brands, announced today the appointment of Eric S. Trevan, Ph.D., to its Board of Directors. Dr. Trevan is a seasoned expert in economics, research, governance, and business administration with more than two decades of experience growing economic opportunities in private industry and among the various Indian Tribes across the United States, emphasizing the use of AI and data to drive investment evaluations and opportunities. Dr. Trevan will also serve as Chairman of the Compensation Committee of the Board, as well as serve as a member of its Audit and Technology and Cryptocurrency Committees.

Justin Stiefel, Chief Executive Officer of HDC, commented, “Having Dr. Trevan on our Board demonstrates Heritage’s intention to use data to drive decision-making while opening new markets through further expansion of our Tribal Beverage Network (TBN). Through his development of technology, market research, and analytics software, he understands the need to innovate current industries and to invest in technology to improve operating efficiencies and open up new revenue streams. We could not be more excited to welcome Eric to our team to provide strong corporate governance and economic guidance as we continue to help lead innovation in the spirits industry.”

Dr. Trevan’s is a co-founder of aLocal Solutions, LLC, which developed one of the most awarded new software tools of 2024 that uses AI to analyze markets and predict economic impacts and investment returns from potential projects in states, counties, cities and around Tribal lands. He currently serves on the Board of Directors of Northern Initiatives, a Community Development Finance Institution (CDFI) in Michigan and Local First Arizona, a statewide nonprofit organization focused on increasing economic opportunities in rural, Tribal, suburban and urban communities across Arizona. In the past he has served as a director on the boards of varied native business entities such as Gun Lake Investments (Gun Lake Tribe - Michigan), Twelve Clans Sovereign Wealth Fund (Ho-Chunk Nation - Wisconsin), Noo-Kayet Investments (Port Gamble Tribe - Washington), Kaw Nation Industries (Kaw Nation - Oklahoma) and Cheyenne and Arapaho Business Development Corporation (Cheyenne and Arapaho Tribes - Oklahoma). During his tenure, those boards collectively managed more than $750 million in investments and assets in a range in industries including gaming/casinos, cannabis, convenience stores, health care, hospitality (hotel/restaurant/bar), logistics, agriculture, private equity, and lending, among others. Previously he served as an appointed Policy Advisor to the United States Treasury Department’s Tribal Advisory Committee, working with U.S. Treasury officials to modernize federal monetary and tax policies related to the more than 570 federally recognized Indian Tribes across the United States. He previously served as President and CEO of the National Center for American Indian Enterprise Development, the nation’s preeminent non-profit organization focusing on economic development in Indian Country.

Previously Dr. Trevan served two appointments as a Tenure-Track Professor, with his most recent appointment being at California State University San Marcos. His research and teaching focuses on public policy, Native economies, public administration, innovation, and community and economic development. He is a thought leader on the need to grow local and Native economies combined with economic policy. He also specializes in complex financial arrangements through leveraging public and private regulations, policy, and economic resources. Dr. Trevan focuses on a variety of industries, but specializes in technology, economic analytics and advising, gaming and hospitality, education, and development. Dr. Trevan earned his Ph.D. at Arizona State University Watts College of Public Solutions, Community Resources and Development (Community Development and Economics), his Master's Degree in Administration (Public Administration) from Central Michigan University, and his Bachelor's Degree in Public Administration/Economics from Western Michigan University. He is a Native citizen of the Match-E-Be-Nash-She-Wish Band of Pottawatomi, Gun Lake Tribe - Michigan.

As an independent director, Dr. Trevan will help guide Heritage’s overall business strategy and execution of its Tribal Beverage Network initiatives, including the complex financial and legal arrangements that provide benefits to Native American communities. This includes developing brands that serve casinos and entertainment venues while supporting each Native nations’ ability to exercise their economic sovereignty. This also includes the Company’s newly announced focus on the use of bitcoin as a payment method and corporate asset.

Dr. Trevan added, “I’m excited to join Heritage not only because they are an innovator in the spirits industry, but also because they are supporting the economic sovereignty of Native American communities. Heritage has tremendous opportunities for growth by expanding its technology and fintech offerings, especially in respect to working with more Tribes and introducing new bitcoin solutions. I am excited to help guide this strategy to build value for our shareholders and partners.”

The appointment of Dr. Trevan follows other recent additions to Heritage’s Board of Directors: Matt Swann, a seasoned technology, fintech and digital payments executive, Troy Alstead, former Chief Operations Officer at Starbucks and current Director at Harley-Davidson, Inc., Levi Strauss & Co., Array Technologies Inc., OYO Global and RASA Indian Grill; and Andrew Varga, former Chief Marketing Officer at Brown-Foreman Corporation, Papa John’s International and president of Zimmerman Advertising. The Company also recently appointed Michael P. Carrosino as its Chief Financial Officer.

About Heritage Distilling Company, Inc.
Heritage is among the premier independent craft distilleries in the United States offering a variety of whiskeys, vodkas, gins, rums and ready-to-drink canned cocktails. Heritage has been North America's most awarded craft distillery by the American Distilling Institute for ten consecutive years out of the more than 2,600 craft producers. Beyond this remarkable achievement, Heritage has also garnered numerous Best of Class, Double Gold, and Gold medals at esteemed national and international spirits competitions. As one of the largest craft spirits producers on the West Coast by revenue, the company is expanding its presence nationwide through a diverse range of sales channels, including wholesale, on-premises venues, e-commerce, and the innovative Tribal Beverage Network (TBN). The TBN initiative, a groundbreaking collaboration with Native American tribes, focuses on developing Heritage-branded distilleries, unique tribal brands, and tasting rooms tailored to tribal communities. By serving patrons of tribal casinos and entertainment venues, the TBN creates meaningful economic and social benefits for participating tribes, while providing an additional avenue for tribes to exercise and strengthen their sovereignty. This unique partnership reflects Heritage’s commitment to innovation, community engagement, and sustainable growth.

Forward-Looking Statements

This press release contains forward-looking statements, including statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements may be identified by words such as "aims," "anticipates," "believes," "could," "estimates," "expects," "forecasts," "goal," "intends," "may," "plans," "possible," "potential," "seeks," "will," and variations of these words or similar expressions that are intended to identify forward-looking statements. Any such statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. These forward-looking statements include, without limitation, statements regarding anticipated results or benefits anticipated from Heritage’s executive and Director-level appointments.

Any forward-looking statements in this press release are based on Heritage’s current expectations, estimates and projections only as of the date of this release and are subject to a number of risks and uncertainties that could cause actual results to differ materially and adversely from those set forth in or implied by such forward-looking statements. These risks and uncertainties include, but are not limited to, the risks of expanding sales and revenue due to the addition of new members of the executive team or new directors to the board. These and other risks concerning Heritage’s programs and operations are described in additional detail in its registration statement on Form S-1, which is on file with the SEC. Heritage explicitly disclaims any obligation to update any forward-looking statements except to the extent required by law.

Contacts:

InvestorsMedia
Scott EcksteinFrancesca DeMauro
heritage@ksca.comheritage@ksca.com
(212) 896 1210(917) 880 9771

FAQ

What role will Dr. Eric Trevan play on Heritage Distilling's (CASK) board?

Dr. Trevan will serve as Chairman of the Compensation Committee and member of Audit and Technology and Cryptocurrency Committees, focusing on expanding the Tribal Beverage Network and implementing AI and data analysis capabilities.

How will Dr. Trevan's appointment impact Heritage Distilling's (CASK) tribal relations?

His appointment will help expand the Tribal Beverage Network, develop brands serving casinos and entertainment venues, and support Native nations' economic sovereignty through complex financial and legal arrangements.

What experience does Dr. Trevan bring to Heritage Distilling (CASK)?

Dr. Trevan brings over 20 years of experience in economics and business administration, having managed over $750 million in tribal investments and developed AI-powered market analysis software through aLocal Solutions.

How will Dr. Trevan's appointment affect Heritage Distilling's (CASK) cryptocurrency strategy?

As a board member on the Technology and Cryptocurrency Committees, he will guide the company's focus on bitcoin as a payment method and corporate asset.

Heritage Distilling Holding Company, Inc.

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