Heritage Distilling Company Strengthens Senior Leadership Team with Key Appointments to Accelerate Next Stage of Growth and Innovation
Heritage Distilling Company (NASDAQ: CASK) has announced two key appointments to strengthen its leadership team. Troy Alstead, former COO of Starbucks, joins the Board of Directors, bringing over two decades of executive leadership experience in global operations. Andrew Varga, with 40+ years in the adult beverage industry, joins as both a Director and Strategic Consultant-Chief Revenue Officer.
Founded in 2011, HDC is recognized as the most-awarded craft distillery of the past decade by the American Distilling Institute. The company operates two production distilleries and seven tasting rooms across Washington and Oregon, offering premium spirits including Cocoa Bomb Chocolate Whiskey and Florescence Vodka. Their products are available in 45 states and Washington, D.C., through Liquid Rails.
Heritage Distilling Company (NASDAQ: CASK) ha annunciato due nomine chiave per rafforzare il suo team di leadership. Troy Alstead, ex COO di Starbucks, entra a far parte del Consiglio di Amministrazione, portando con sé oltre due decenni di esperienza nella leadership esecutiva nelle operazioni globali. Andrew Varga, con oltre 40 anni di esperienza nell'industria delle bevande alcoliche, entra come Direttore e Consulente Strategico-Direttore delle Entrate.
Fondata nel 2011, HDC è riconosciuta come la distilleria artigianale più premiata dell'ultimo decennio dall'American Distilling Institute. L'azienda gestisce due distillerie di produzione e sette sale di degustazione in tutto Washington e Oregon, offrendo alcolici premium tra cui il Cocoa Bomb Chocolate Whiskey e il Florescence Vodka. I loro prodotti sono disponibili in 45 stati e a Washington, D.C., attraverso Liquid Rails.
Heritage Distilling Company (NASDAQ: CASK) ha anunciado dos nombramientos clave para fortalecer su equipo de liderazgo. Troy Alstead, ex COO de Starbucks, se une a la Junta Directiva, aportando más de dos décadas de experiencia en liderazgo ejecutivo en operaciones globales. Andrew Varga, con más de 40 años en la industria de bebidas alcohólicas, se une como Director y Consultor Estratégico-Director de Ingresos.
Fundada en 2011, HDC es reconocida como la destilería artesanal más galardonada de la última década por el American Distilling Institute. La empresa opera dos destilerías de producción y siete salas de degustación en Washington y Oregón, ofreciendo licores premium que incluyen Cocoa Bomb Chocolate Whiskey y Florescence Vodka. Sus productos están disponibles en 45 estados y en Washington, D.C., a través de Liquid Rails.
헤리티지 증류 회사 (NASDAQ: CASK)는 리더십 팀을 강화하기 위해 두 가지 주요 임명을 발표했습니다. 트로이 알스티드, 전 스타벅스 COO가 이사회에 합류하여 글로벌 운영에서 20년 이상의 임원 리더십 경험을 제공합니다. 앤드류 바르가는 성인 음료 산업에서 40년 이상의 경력을 가지고 있으며, 이사 및 전략 컨설턴트 겸 수익 최고 책임자로 합류합니다.
2011년에 설립된 HDC는 지난 10년 간 미국 증류 협회에서 가장 많은 상을 받은 수제 증류소로 인정받고 있습니다. 이 회사는 워싱턴과 오리건에 두 개의 생산 증류소와 일곱 개의 테이스팅룸을 운영하며, Cocoa Bomb Chocolate Whiskey와 Florescence Vodka와 같은 프리미엄 주류를 제공합니다. 그들의 제품은 Liquid Rails를 통해 45개 주 및 워싱턴 D.C.에서 구매 가능합니다.
Heritage Distilling Company (NASDAQ: CASK) a annoncé deux nominations clés pour renforcer son équipe de direction. Troy Alstead, ancien COO de Starbucks, rejoint le conseil d'administration, apportant plus de deux décennies d'expérience en leadership exécutif dans les opérations mondiales. Andrew Varga, avec plus de 40 ans dans l'industrie des boissons alcoolisées, rejoint en tant que directeur et consultant stratégique-directeur des revenus.
Fondée en 2011, HDC est reconnue comme la distillerie artisanale la plus récompensée de la dernière décennie par l'American Distilling Institute. L'entreprise exploite deux distilleries de production et sept salles de dégustation à travers Washington et l'Oregon, proposant des spiritueux de premier choix tels que le Cocoa Bomb Chocolate Whiskey et le Florescence Vodka. Leurs produits sont disponibles dans 45 États et à Washington, D.C., via Liquid Rails.
Heritage Distilling Company (NASDAQ: CASK) hat zwei wichtige Ernennungen bekannt gegeben, um sein Führungsteam zu stärken. Troy Alstead, ehemaliger COO von Starbucks, tritt in den Vorstand ein und bringt über zwei Jahrzehnte Erfahrung in der Führung von globalen Betriebsteams mit. Andrew Varga, mit über 40 Jahren Erfahrung in der Alkoholindustrie, tritt als Direktor und strategischer Berater-Chef für Einnahmen bei.
Gegründet im Jahr 2011, wird HDC vom American Distilling Institute als die am meisten ausgezeichnete Craft-Distillery des letzten Jahrzehnts anerkannt. Das Unternehmen betreibt zwei Produktionsdestillerien und sieben Verkostungsräume in Washington und Oregon und bietet hochwertige Spirituosen wie Cocoa Bomb Chocolate Whiskey und Florescence Vodka an. Ihre Produkte sind in 45 Bundesstaaten und Washington, D.C., über Liquid Rails erhältlich.
- Appointment of former Starbucks COO with global scaling experience
- Addition of experienced spirits industry executive as Chief Revenue Officer
- Extensive distribution network covering 45 states
- Multiple revenue streams through 7 tasting rooms and 2 production facilities
- Recognition as most-awarded craft distillery for past decade
- None.
Expands Executive Team and Board of Directors with Former Starbucks COO Troy Alstead as a Director and Andrew Varga as a Director and Strategic Consultant - Chief Revenue Officer
GIG HARBOR, Wash., Dec. 19, 2024 (GLOBE NEWSWIRE) -- Heritage Distilling Company, Inc. (“HDC” or “Heritage”) (Nasdaq: CASK), a leading craft distiller of innovative premium brands, announced today two key appointments to its executive leadership and Board of Directors. These include Troy Alstead, a seasoned global executive and former COO of Starbucks Corporation, to its Board of Directors, and Andrew Varga, a leading spirits marketer and advertiser with more than four decades in the adult beverage industry, to lead Heritage’s business development initiatives as a strategic consultant and Chief Revenue Officer, as well as to serve as a Director.
Founded by Justin and Jennifer Stiefel and Drew and Sara Kellerman in 2011, HDC has consistently received acclaim from the American Distilling Institute, earning the title of the most-awarded craft distillery for the past decade. HDC's distinguished lineup of award-winning spirits features an exquisite selection, including Cocoa Bomb Chocolate Whiskey, Stiefel’s Select Whiskey, and Florescence Vodka – a special collaboration with Celebrity Chef Danielle Kartes and Rustic Joyful Food. Other noteworthy additions to the Company’s suite of spirits also includes the Salute Series – a premium line of whiskeys which has raised more than
“We are thrilled to have both Troy and Andrew on the Heritage team,” said Justin Stiefel, CEO and co-founder of Heritage Distilling Company. “Troy’s extensive experience in scaling global brands and Andrew’s expertise in marketing and sales provide unparalleled leadership that will help us expand our footprint and deliver our innovative spirits to more consumers. Their appointments reflect our commitment to building a world-class team to support the next stage of our journey as a publicly traded company and a leader in the craft distilling industry.”
Troy Alstead brings over two decades of executive leadership experience to Heritage, having served in multiple senior roles at Starbucks Corporation, including Chief Operating Officer, Chief Financial Officer, and Chief Administrative Officer. During his tenure, he played a critical role in expanding Starbucks' global footprint, overseeing operations across Europe, the Middle East, Africa, and Greater China. Troy is the founder of Ocean5, a premier event and entertainment venue with a strong focus on sustainability, and Table 47, a restaurant dedicated to serving locally sourced, sustainable cuisine. He also serves on the Board of Directors for Levi Strauss & Co. (NYSE: LEVI), Harley-Davidson, Inc. (NYSE: HOG), Array Technologies Inc. (NASDAQ: ARRY), OYO Global, and RASA Indian Grill.
“Heritage Distilling Company has built an extraordinary reputation for quality, innovation, and community impact,” said Troy Alstead. “I am honored to join the Board and look forward to contributing to Heritage’s growth as it continues to redefine craft distilling while making a positive impact on the communities it serves.”
Andrew Varga brings over 40 years of adult beverage industry experience to Heritage. He was appointed strategic consultant and the Company’s Chief Revenue Officer in April 2023 and recently joined Heritage’s Board of Directors following its IPO. Throughout the course of his career, Andrew has held executive roles at companies such as Brown-Forman Corporation, where he was instrumental in launching brands like Woodford Reserve and Old Forester. He also served as chief marketing officer at Papa John’s International and president of Zimmerman Advertising.
“I've spent my career fostering connections between brands and consumers,” said Andrew Varga. “Heritage's unwavering passion for crafting premium spirits, relentless dedication to quality, and commitment to innovation position the company for remarkable growth. I’m thrilled to join the team during this transformative time and am eager to help propel the Heritage brand to even greater heights.”
Heritage operates two production distilleries and seven tasting rooms across Washington and Oregon, including: Heritage tasting rooms in Gig Harbor, Tumwater, and Roslyn, Washington, and two tasting rooms in Eugene, Oregon on Madison Street and 5th Street; Thinking Tree Spirits in Eugene; and a Heritage tasting room at Angel of the Winds Casino in Arlington, Washington. The Company’s premium spirits are available in select retailers and for direct-to-consumer delivery in 45 states and Washington, D.C., through Liquid Rails. For more information on Heritage Distilling Company, visit heritagedistilling.com.
About Heritage Distilling Company, Inc.
Heritage is among the premier independent craft distilleries in the United States offering a variety of whiskeys, vodkas, gins, rums and ready-to-drink canned cocktails. Heritage has been the most awarded craft distillery in North America by the American Distilling Institute for ten years in a row out of the more than 2,600 craft producers, plus numerous other Best of Class, Double Gold, and Gold medals from multiple national and international spirits competitions. It is one of the largest craft spirits producers on the West Coast based on revenues and is developing a national reach in the U.S. through traditional sales channels (wholesale, on-premises, and e-commerce) and its unique and recently-developed Tribal Beverage Network (“TBN”) sales channel, which is collaborating with Native American tribes to develop Heritage-branded distilleries, brands, and tasting rooms and to develop brands unique to the tribes, to serve patrons of tribal casinos and entertainment venues, creating compelling social and economic benefits for participating tribal communities while allowing the tribes another channel through which to exercise tribal sovereignty.
Forward-Looking Statements
This press release contains forward-looking statements, including statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements may be identified by words such as "aims," "anticipates," "believes," "could," "estimates," "expects," "forecasts," "goal," "intends," "may," "plans," "possible," "potential," "seeks," "will," and variations of these words or similar expressions that are intended to identify forward-looking statements. Any such statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. These forward-looking statements include, without limitation, statements regarding anticipated results or benefits anticipated from Heritage’s executive and Director-level appointments.
Any forward-looking statements in this press release are based on Heritage’s current expectations, estimates and projections only as of the date of this release and are subject to a number of risks and uncertainties that could cause actual results to differ materially and adversely from those set forth in or implied by such forward-looking statements. These risks and uncertainties include, but are not limited to, the risks of expanding sales and revenue due to the addition of new members of the executive team or new directors to the board. These and other risks concerning Heritage’s programs and operations are described in additional detail in its registration statement on Form S-1, which is on file with the SEC. Heritage explicitly disclaims any obligation to update any forward-looking statements except to the extent required by law.
Contacts:
Investors
Scott Eckstein
heritage@ksca.com
(212) 896 1210
Media
Patrick Maddox
heritage@kcsa.com
(501) 680 5220
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