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Heritage Distilling Company (NASDAQ: CASK) has announced a second release of 2,000 bottles of its Salute Series 'Battle of Iwo Jima: 80th Anniversary Edition' bourbon following the successful sellout of its initial 2,200-bottle run. The first release generated nearly $200,000 in retail sales and approximately $20,000 in donations for the Marine Raider Foundation.
The commemorative bourbon, bottled at 105-proof ('Howitzer strength') and aged for 5 years, features exclusive artwork by Michael Solovey reflecting the black volcanic ash of Iwo Jima. Customers purchasing two bottles will receive a frameable 'GUNG HO' lithograph.
The Salute Series, HDC's fastest-growing product line, is specifically branded for military and first responder communities. Since its launch, the series has raised over $200,000 for military charities, demonstrating strong margins through direct-to-consumer sales and increasing wholesale distribution demand.
Heritage Distilling Company (CASK) and the Coquille Indian Tribe have broken ground on Oregon's first Tribally-Owned distillery and tasting room at The Mill Casino-Hotel & RV Park in North Bend. The project, expected to open by year-end, will produce both Heritage and Coquille-branded spirits on Tribal land.
The facility will feature an updated Plank House restaurant, two indoor digital golf suites, and a Heritage-branded tasting room with two full-service bars, a cigar lounge, retail space, private event suites, and Heritage's Cask Club®. The project represents a significant milestone for the Tribal Beverage Network (TBN), a partnership initiative between Heritage and Native American Tribes.
The distillery will offer Heritage's premium spirits portfolio, including Cocoa Bomb Chocolate Whiskey, Heritage canned cocktails, and Florescence Vodka. Members can access unique programs like The Cask Club® for custom spirit aging and The Spirits Club® for quarterly deliveries.
Heritage Distilling (NASDAQ: CASK) has appointed Dr. Eric S. Trevan to its Board of Directors. Dr. Trevan, a citizen of Match-E-Be-Nash-She-Wish Band of Pottawatomi, brings over two decades of experience in economics, research, and business administration, with expertise in AI and data analysis. He will serve as Chairman of the Compensation Committee and member of Audit and Technology and Cryptocurrency Committees.
Dr. Trevan is co-founder of aLocal Solutions, , which developed an AI-powered market analysis software. He has managed over $750 million in investments across various Native American business entities and previously served as a Policy Advisor to the United States Treasury Department's Tribal Advisory Committee.
As an independent director, he will guide Heritage's Tribal Beverage Network (TBN) initiatives and support the company's new focus on bitcoin payments and corporate assets. This appointment follows recent additions to the board including executives from Starbucks, Brown-Forman, and other major corporations.
Heritage Distilling Company (CASK) has launched its latest Salute Series whiskey, commemorating the 80th anniversary of the Battle of Iwo Jima. This -edition 5-year straight bourbon whiskey, priced at $95 per bottle, is bottled at 105 proof ('Howitzer strength') with only 2,200 bottles available.
The release features exclusive artwork by Michael Solovey on the label, depicting the iconic flag-raising moment and the black volcanic ash of Iwo Jima. Customers purchasing two bottles will receive a frameable 'GUNG HO' lithograph. 10% of gross profits will benefit the Marine Raider Foundation (MRF), supporting active duty and retired Marine Raiders and their families.
The company's Salute Series has already raised nearly $190,000 for military charity partners in just over a year. The MRF has raised over $7 million since 2012 to support MARSOC Raiders and their families. The release honors the 1945 battle where more than 25,000 Marines were wounded and 6,140 made the ultimate sacrifice.
Heritage Distilling Holding Company (NASDAQ: CASK) announced the adoption of a Bitcoin Treasury Policy Statement as part of its strategic diversification efforts. This policy will enable Heritage to accept bitcoin as payment on its direct-to-consumer (DTC) e-commerce platform and hold bitcoin as a strategic asset. The announcement follows the formation of the Technology and Cryptocurrency Committee, chaired by Matt Swann, a leader in the technology and digital payments space.
The Policy Statement reflects the company's belief in bitcoin's growing adoption and its potential as a strategic asset. The Financial Accounting Standards Board's 2023 policy change, allowing companies to mark bitcoin to fair value, supports this initiative. Heritage believes its risk is mitigated by the lower cost of goods required to produce its products relative to their retail value, providing a cushion against bitcoin price volatility.
CEO Justin Stiefel emphasized that acceptable margins between product cost and retail price offer financial flexibility, offsetting potential bitcoin price fluctuations. The Technology and Cryptocurrency Committee will now develop a formal Bitcoin Treasury Policy for board approval, enabling the company to accept, acquire, hold, and use bitcoin in its daily operations.
Heritage Distilling Holding Company (NASDAQ: CASK) has appointed Matt Swann to its Board of Directors, effective January 6, 2025. Swann, a seasoned technology and fintech expert with over 28 years of experience, will also serve as Chairman of the newly formed Technology and Cryptocurrency Committee.
Swann's background includes roles as Chief Technology Officer at NuBank, Vice President at Amazon, CTO for Booking.com and Stubhub, and Chief Information Officer at Citibank. He currently serves as Director at Payfare Inc. and non-executive Director at Thredd Payments. Swann holds a Bachelor of Science degree in Computer Information Systems from Arizona State University.
His appointment aligns with Heritage's strategy to leverage technology for growth, particularly in e-commerce and direct-to-consumer channels. As Chair of the Technology and Cryptocurrency Committee, Swann will oversee technology and cryptocurrency policies, including the implementation of AI and handling of Bitcoin. The Board has also adopted a formal Bitcoin Treasury Position Statement, with plans to develop a Bitcoin Treasury Policy.
CEO Justin Stiefel expressed enthusiasm about Swann's expertise, which spans e-commerce, fintech, digital currencies, and AI, and its potential to drive Heritage's growth and innovation.
Heritage Distilling Company (NASDAQ: CASK) has appointed Michael P. Carrosino as Chief Financial Officer. With over 40 years of finance experience, Carrosino will lead the company's financial planning, operations, and capital market transactions to support expansion strategies.
Carrosino brings extensive expertise in financial management, accounting, public company reporting, fundraising, and M&A from various roles including positions at Tatoosh Distillery, Foss Maritime, The Space Needle, and other companies. The appointment follows recent additions to Heritage's board, including Troy Alstead (former Starbucks COO) and Andrew Varga (former Brown-Foreman CMO).
Heritage Distilling Company (NASDAQ: CASK) has announced two key appointments to strengthen its leadership team. Troy Alstead, former COO of Starbucks, joins the Board of Directors, bringing over two decades of executive leadership experience in global operations. Andrew Varga, with 40+ years in the adult beverage industry, joins as both a Director and Strategic Consultant-Chief Revenue Officer.
Founded in 2011, HDC is recognized as the most-awarded craft distillery of the past decade by the American Distilling Institute. The company operates two production distilleries and seven tasting rooms across Washington and Oregon, offering premium spirits including Cocoa Bomb Chocolate Whiskey and Florescence Vodka. Their products are available in 45 states and Washington, D.C., through Liquid Rails.
Heritage Distilling Company (Nasdaq: CASK) is expanding into the Kentucky market through a partnership with Keg 1 River City. The expansion brings Heritage's premium spirits, including Cocoa Bomb and the Salute Series collection, to Kentucky's on-premise and off-premise retailers.
The Salute Series, launched in November 2023, is a super-premium whiskey collection supporting U.S. military veterans and their families. The program has raised over $130,000 for partner charities in less than a year. The initiative evolved from an initial fundraising effort with 1st Special Forces Group (Airborne) that raised nearly $150,000 for Special Forces-related charities.
Heritage Distilling (NASDAQ: CASK) announces expansion into Western Colorado through partnership with Innermountain Distributing Co. The company will distribute its award-winning spirits portfolio, including Cocoa Bomb, Stiefel's Select, flavored vodkas, and the Salute Series collection. The partnership, led by Innermountain's General Manager and retired Green Beret Heathe Poston, aligns with Heritage's commitment to supporting military veterans. The Salute Series, launched in November 2023, has raised over $130,000 for veteran organizations in less than a year.