Top Gifts with More Choice, Personalization and Flexibility for Gifters and Receivers This Holiday

Rhea-AI Summary

The holiday shopping season is highlighted by consumers intending to allocate up to 46% of their gifting budget on gift cards, as revealed by Blackhawk Network research. Giftcards.com offers innovative options, including Choice gift cards that feature multiple retailers and customizable values from $20 to $500. A majority of shoppers (71%) prefer multi-store gift cards, emphasizing the demand for flexibility. New offerings also include One4all cards redeemable at over 100 retailers with zero fees, and Giving Good cards that support charitable donations.

Positive

• Consumers plan to spend 46% of their holiday gifting budget on gift cards.
• Giftcards.com offers innovative gift card options, enhancing customer choice and flexibility.
• Choice gift cards allow up to seven retailers on one card, increasing gifting versatility.
• One4all gift cards can be redeemed at over 100 popular brands with no fees.
• Giving Good gift cards support charitable causes, appealing to socially-conscious consumers.

Negative

• None.

Research shows shoppers may spend nearly half of holiday gifting budget on gift cards—a smart, economically resilient, and desired gifting option for 2022

PLEASANTON, Calif.--(BUSINESS WIRE)-- Holiday shopping is in full swing. What should be a joyous experience of finding the perfect holiday gift can easily become stressful in the face of price increases, long lines, out-of-stock items, or shipping delays. This stress is often further heightened by worrying about purchasing the wrong gift. Giftcards.com, a leading ecommerce site for gift cards, offers a one-stop shop for everyone on your list with new, innovative gift card options that offer more choice, personalization and flexibility this holiday.

Choice gift cards feature between five to seven beloved retailers all on one card tied to a specific occasion. (Photo: Business Wire)

“It’s no surprise that gift cards are holding on to their spot as the top gift consumers want to receive this holiday season¹. They’re simple to give, offer something for everyone and have been the most requested gift¹ for years,” said Shelley Hunter, gifting expert at Giftcards.com. “But what people may not know is that there are now more unique gift card options that offer personalization and an experience that both the gift giver and receiver will enjoy.”

Research by Blackhawk Network² shows that 43% of shoppers surveyed reported that gift cards are most thoughtful when they can choose where they want to spend it. Among the top options that offer more choice are a suite of multi-store cards that feature popular brands together across top-selling categories on a themed gift card. Multi-store cards allow for a more giftable experience so that recipients can redeem at any or all of the brands featured on the card.

As shoppers navigate their budgets against rising costs of goods and services this year, Blackhawk research also found that shoppers surveyed may spend nearly half (46%) of their holiday gifting budget on gift cards³. Gift cards are an economically resilient option because gift givers can generally load the funds that fit their budget. The value of each multi-store gift card is customizable, ranging from $20 to $500.

Perhaps most importantly this year, shoppers are interested in gift cards with flexibility, with most shoppers surveyed saying they are particularly interested in a multi-store gift card (71%) or a gift card that centers around a certain theme (62%)³. The multi-store gift card options that will meet shopper demand this year include:

Choice gift cards

As shoppers look for ideal purchases, Choice gift cards are a smart gift option that offer something for everyone, whether it be the gaming fanatic, retail lover or food aficionado. These cards feature between five to seven beloved retailers all on one card tied to a specific occasion—including Happy Holidays, Cheers to You, Game & Grub and Retail Therapy—allowing for a “choose-your-own adventure”-style gifting experience.

One4all^®

One4all is the latest gift card to join the suite of Giftcards.com multi-store gift cards and can be redeemed at over 100 popular brands and retailers in the U.S. with zero fees⁴. This card is perfect for giving the gift of flexibility and endless choice. The card includes today’s most popular brands.

Gift cards that give back

For those who plan to give back to causes they care about this year, shoppers can give generously to a friend and to a charitable organization at the same time with Giving Good^® gift cards. Three percent of the load amount is donated to the charitable partner named on the card⁴. The Giving Good cards offer versatility and freedom for recipients with multiple retailers and restaurants on one card benefitting some of the nation’s largest non-profits.

These top gifts, and more, are available for purchase at Giftcards.com and at retailers nationwide. For more information, visit giftcards.com/multi-store.

Choice, One4all^® and Giving Good^® gift cards are issued by Pathward™, N.A., member FDIC.

About Giftcards.com

Giftcards.com, part of Blackhawk Network, is a leading B2C online provider of gift card products, including personalized Visa^® and Mastercard^® plastic and egift cards, gift cards for top retailers and restaurants and multi-store cards. GiftCards.com is one of the highest-ranked and most-trafficked gift card websites.

About Blackhawk Network

Blackhawk Network delivers payment solutions through the prepaid products, technologies and network that connect brands and people. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. We reliably execute security-minded solutions worldwide. Join us as we shape the future of global branded payments. Learn more at blackhawknetwork.com.

About Pathward^™

Pathward^™, N.A., a national bank, is a subsidiary of Pathward Financial, Inc.^™ (Nasdaq: CASH). Pathward is a U.S.-based financial empowerment company driven by its purpose to power financial inclusion for all. Pathward strives to increase financial availability, choice and opportunity across our Banking as a Service and Commercial Finance business lines. The strategic business lines provide end-to-end support to individuals and businesses. Learn more at Pathward.com.

¹ “October Consumer Holiday Survey” is a survey conducted by Prosper Insights & Analytics on behalf of the National Retail Federation between October 3–7, 2022. The sample size included 8,284 respondents.
² Blackhawk Network EQ Superlative Research is a survey conducted on behalf of Blackhawk Network in March 2022. The sample size included 3,274 respondents.
³ “2022 Holiday Gifting Report” was an online study conducted by Leger on behalf of Blackhawk Network in August 2022. The sample size included 2,001 respondents ages 18+.
⁴ The donation program is not a Pathward product or service, nor does Pathward sponsor the donation.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221216005075/en/

Amanda Fiech

amanda@fletchergroupllc.com

303-525-0520

Source: Blackhawk Network

FAQ

What percentage of holiday budgets are shoppers spending on gift cards in 2022?

Shoppers are planning to spend up to 46% of their holiday gifting budgets on gift cards.

What are the new gift card offerings from Giftcards.com for the holiday season?

Giftcards.com offers Choice gift cards, One4all gift cards, and Giving Good gift cards this holiday season.

How do Choice gift cards work?

Choice gift cards feature multiple retailers, allowing recipients to choose where to spend them.

What is the value range for gift cards available at Giftcards.com?

Gift cards can be customized with values ranging from $20 to $500.

What is the significance of multi-store gift cards in 2022?

71% of shoppers expressed interest in multi-store gift cards for their gifting flexibility.