New Wave of Local and Independent Grocers Adopt Instacart Caper Carts
Instacart (NASDAQ: CART), a leading grocery technology company, announced that several local and independent grocers, including Bowman's Market, Maurer's Market IGA, Neiman's Family Market, Queen's Price Chopper, and Soelberg's Market, are adopting Caper Carts. These AI-powered smart carts are designed to enhance the in-store shopping experience. Customers in stores across Idaho, Kansas, Michigan, Missouri, Montana, Oregon, Utah, and Washington will benefit from personalized shopping experiences using Caper Carts, which are equipped with cameras, sensors, and a built-in scale to recognize items as they are placed in the cart. The carts feature an interactive screen that tracks spending, provides deals, and offers product recommendations. Integrated with loyalty programs, they offer personalized promotions and rewards, allowing customers to checkout directly from the cart. Instacart's Connected Stores suite, which includes Storefront, Carrot Ads, and Eversight, aims to bridge online and in-store shopping experiences.
Instacart (NASDAQ: CART), un'azienda leader nella tecnologia per la spesa, ha annunciato che diversi negozi di alimentari locali e indipendenti, tra cui Bowman's Market, Maurer's Market IGA, Neiman's Family Market, Queen's Price Chopper e Soelberg's Market, stanno adottando i Caper Carts. Questi carrelli intelligenti alimentati da AI sono progettati per migliorare l'esperienza di acquisto in negozio. I clienti in negozi in Idaho, Kansas, Michigan, Missouri, Montana, Oregon, Utah e Washington beneficeranno di esperienze di acquisto personalizzate utilizzando i Caper Carts, dotati di telecamere, sensori e una bilancia integrata per riconoscere gli articoli man mano che vengono collocati nel carrello. I carrelli presentano uno schermo interattivo che tiene traccia delle spese, offre offerte e propone raccomandazioni sui prodotti. Integrati con programmi di fedeltà, offrono promozioni personalizzate e ricompense, consentendo ai clienti di effettuare il pagamento direttamente dal carrello. La suite Connected Stores di Instacart, che include Storefront, Carrot Ads ed Eversight, mira a collegare le esperienze di shopping online e in negozio.
Instacart (NASDAQ: CART), una empresa líder en tecnología de supermercados, anunció que varios minoristas locales e independientes, incluidos Bowman's Market, Maurer's Market IGA, Neiman's Family Market, Queen's Price Chopper y Soelberg's Market, están adoptando los Caper Carts. Estos carritos inteligentes impulsados por IA están diseñados para mejorar la experiencia de compra en la tienda. Los clientes en tiendas de Idaho, Kansas, Michigan, Missouri, Montana, Oregón, Utah y Washington se beneficiarán de experiencias de compra personalizadas utilizando los Caper Carts, que están equipados con cámaras, sensores y una balanza incorporada para reconocer los artículos a medida que se colocan en el carrito. Los carritos cuentan con una pantalla interactiva que hace un seguimiento del gasto, ofrece descuentos y brinda recomendaciones de productos. Integrados con programas de lealtad, ofrecen promociones y recompensas personalizadas, lo que permite a los clientes pagar directamente desde el carrito. La suite Connected Stores de Instacart, que incluye Storefront, Carrot Ads y Eversight, tiene como objetivo unir las experiencias de compra en línea y en la tienda.
인스타카트(아크스데크: CART), 선도적인 식료품 기술 회사가 보우먼스 마켓, 모러스 마켓 IGA, 니먼스 패밀리 마켓, 퀸스 프라이스 초퍼, 소엘버그스 마켓을 포함한 여러 지역 및 독립 식료품점이 Caper Carts를 채택한다고 발표했습니다. 이 AI 기반 스마트 카트는 매장 내 쇼핑 경험을 향상시키도록 설계되었습니다. 아이다호, 캔자스, 미시간, 미주리, 몬태나, 오리건, 유타, 워싱턴의 매장 고객들은 카메라, 센서 및 장착된 저울로 장바구니에 물품을 놓을 때 인식하도록 설계된 Caper Carts를 사용하여 개인화된 쇼핑 경험의 혜택을 누릴 수 있습니다. 카트에는 지출 내역을 추적하고 거래를 제공하며 제품 추천을 제공하는 인터랙티브 화면이 장착되어 있습니다. 로열티 프로그램과 통합되어 개인화된 프로모션과 보상을 제공하여 고객이 카트에서 직접 결제할 수 있도록 합니다. Instacart의 Connected Stores 슈트는 Storefront, Carrot Ads 및 Eversight를 포함하여 온라인 및 오프라인 쇼핑 경험의 간극을 메우는 것을 목표로 합니다.
Instacart (NASDAQ: CART), une entreprise leader dans la technologie alimentaire, a annoncé que plusieurs épiceries locales et indépendantes, notamment Bowman's Market, Maurer's Market IGA, Neiman's Family Market, Queen's Price Chopper et Soelberg's Market, adoptent les Caper Carts. Ces chariots intelligents alimentés par IA sont conçus pour améliorer l'expérience d'achat en magasin. Les clients dans des magasins à travers l'Idaho, le Kansas, le Michigan, le Missouri, le Montana, l'Oregon, l'Utah et Washington bénéficieront d'expériences d'achat personnalisées en utilisant les Caper Carts, qui sont équipés de caméras, de capteurs et d'une balance intégrée pour reconnaître les articles au fur et à mesure qu'ils sont placés dans le chariot. Les chariots disposent d'un écran interactif qui suit les dépenses, propose des offres et fournit des recommandations de produits. Intégrés à des programmes de fidélité, ils offrent des promotions et des récompenses personnalisées, permettant aux clients de régler directement depuis le chariot. La suite Connected Stores d'Instacart, qui comprend Storefront, Carrot Ads et Eversight, vise à combler les expériences de shopping en ligne et en magasin.
Instacart (NASDAQ: CART), ein führendes Unternehmen im Bereich Lebensmitteltechnologie, hat angekündigt, dass mehrere lokale und unabhängige Lebensmittelhändler, darunter Bowman's Market, Maurer's Market IGA, Neiman's Family Market, Queen's Price Chopper und Soelberg's Market, die Caper Carts übernehmen. Diese KI-gesteuerten intelligenten Einkaufswagen sind darauf ausgelegt, das Einkaufserlebnis im Laden zu verbessern. Kunden in Geschäften in Idaho, Kansas, Michigan, Missouri, Montana, Oregon, Utah und Washington werden von personalisierten Einkaufserlebnissen profitieren, die mit den Caper Carts, ausgestattet mit Kameras, Sensoren und einer integrierten Waage zur Erkennung von Artikeln, die im Einkaufswagen platziert werden, bereitgestellt werden. Die Wagen verfügen über einen interaktiven Bildschirm, der die Ausgaben verfolgt, Angebote bereitstellt und Produktempfehlungen gibt. Integriert mit Treueprogrammen bieten sie personalisierte Aktionen und Belohnungen und ermöglichen es den Kunden, direkt vom Wagen aus zu bezahlen. Die Connected Stores Suite von Instacart, die Storefront, Carrot Ads und Eversight umfasst, hat das Ziel, Online- und In-Store-Shopping-Erlebnisse zu verbinden.
- Multiple local and independent grocers adopting Instacart's Caper Carts.
- Enhanced personalized shopping experience with AI-powered smart carts.
- Increased visibility of promotions and affordability for customers.
- New advertising opportunities for retailers through digital screens on carts.
- Integration with existing loyalty programs for personalized promotions and rewards.
- Direct checkout from the cart, improving convenience for customers.
- None.
Insights
This smart cart rollout to independent grocers represents a significant strategic expansion for Instacart's retail technology business. The adoption by multiple regional chains across 8 states shows strong market validation for the Caper Cart technology. Key business implications:
- Revenue diversification beyond delivery into retail tech
- Recurring revenue potential from hardware leasing and software subscriptions
- Expanded advertising opportunities through cart screens
- Data collection on in-store shopping behavior
While financial terms weren't disclosed, this type of expansion into independent grocers could meaningfully accelerate Connected Stores adoption. The technology helps smaller chains compete with larger retailers while providing Instacart valuable data and new revenue streams.
The Caper Cart implementation demonstrates sophisticated AI and edge computing capabilities that could reshape brick-and-mortar retail. The integration of computer vision, weight sensors and real-time promotion engines creates an engaging hybrid shopping experience. Most notably, the automatic basket-based discounting feature incentivizes larger purchases while the digital screen enables new advertising opportunities. This positions Instacart to capture value from both transaction fees and advertising revenue. The technology stack required for seamless operation suggests high switching costs once implemented, potentially leading to stable, long-term retail partnerships.
Bowman's Market, Maurer's Market IGA, Neiman's Family Market, Queen's Price Chopper and Soelberg's Market among new grocers implementing Instacart's AI-powered smart carts to enhance in-store shopping experience
Customers shopping in these stores - which operate across
Caper Carts also feature an interactive screen that tracks spending, provides access to deals, and offers product recommendations based on the customer's location in the store and the carts' contents. Integrated with retailers' existing loyalty programs, Caper Carts allow customers to access personalized promotions and rewards throughout their shopping journey – delivering additional value along the way. The carts reward shoppers with automatic discounts, including digital coupons, as their basket value grows – so the more they shop, the more they can save. At the end of their shopping, customers can checkout directly from the cart.
"Over the past year, we've seen a wave of innovative, independent grocers adopting Caper Carts," said Nick Nickitas, General Manager, Local Independent Grocery at Instacart. "Caper Carts are enhancing the in-store grocery shopping experience by boosting sales, increasing the visibility of promotions and affordability, and creating new advertising opportunities for retailers through the engaging digital screen. These carts are an absolute hit with customers, helping local independent grocers solidify their place in the hearts and minds of the communities they serve."
Caper Carts is part of Instacart's Connected Stores suite of technologies, including Storefront, Carrot Ads, Eversight, Carrot Tags and more, designed to bridge the online and in-store shopping experience for both retailers and customers.
To learn more about Connected Stores, visit instacart.com/company/retailer-platform/connected-stores.
Quotes from grocers introducing Caper Carts:
"We're always looking for new ways to improve the shopping experience for our community and the Caper Carts are a fantastic solution," said David Cook, Chief Financial Officer of Bowman's. "These carts not only make it easier and faster for our customers to shop but also allow us to continue providing the friendly, hands-on service that makes our store unique."
"Neiman's Family Market has been a fixture in our
"At Maurer's Market IGA, we're committed to giving our customers the best possible shopping experience while maintaining the personalized service they've come to expect," said an executive at Maurer's Market IGA. By introducing Instacart's Caper Carts to our stores, we'll be blending innovation with our traditional values to make grocery shopping more convenient and enjoyable for our community. We're excited to offer this smart technology that will help our customers track their spending and save money while they shop."
About Instacart
Instacart, the leading grocery technology company in
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SOURCE Maplebear Inc. dba Instacart
FAQ
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