New Grocers Adopting Instacart's Carrot Tags Lead the Way in Elevating the In-Store Experience
Instacart (NASDAQ: CART) announced that new grocers including ALDI, Gelson's, and Hornbacher's are adopting Carrot Tags, a software solution that integrates with electronic shelf labels (ESL) hardware. The technology enables pick to light functionality, helping e-commerce shoppers locate ordered items more efficiently and improve order accuracy. One retailer reported improved found rates and increased efficiency after implementation. The company plans to extend this feature to consumers through In-Store Mode on the Instacart App and Storefront Pro, as well as integrate it with Caper Carts.
Instacart (NASDAQ: CART) ha annunciato che nuovi negozi, tra cui ALDI, Gelson's e Hornbacher's, stanno adottando i Carrot Tags, una soluzione software che si integra con l'hardware delle etichette elettroniche per gli scaffali (ESL). Questa tecnologia consente la funzionalità di 'pick to light', aiutando gli acquirenti online a localizzare gli articoli ordinati in modo più efficiente e migliorare la precisione degli ordini. Un rivenditore ha riportato un aumento dei tassi di ritrovamento e una maggiore efficienza dopo l'implementazione. L'azienda prevede di estendere questa funzionalità ai consumatori attraverso la Modalità in Negozio sull'App Instacart e Storefront Pro, oltre a integrarla con i Caper Carts.
Instacart (NASDAQ: CART) anunció que nuevos supermercados, incluyendo ALDI, Gelson's y Hornbacher's, están adoptando las etiquetas Carrot, una solución de software que se integra con el hardware de etiquetas electrónicas en estantes (ESL). La tecnología permite la funcionalidad de 'pick to light', ayudando a los compradores en línea a localizar los artículos solicitados de manera más eficiente y a mejorar la precisión de los pedidos. Un minorista informó sobre una mejora en las tasas de localización y un aumento en la eficiencia tras la implementación. La empresa planea extender esta función a los consumidores a través del Modo en Tienda en la App de Instacart y Storefront Pro, así como integrarlo con los Caper Carts.
Instacart (NASDAQ: CART)는 ALDI, Gelson's, Hornbacher's를 포함한 새로운 식료품점들이 전자 선반 라벨(ESL) 하드웨어와 통합되는 소프트웨어 솔루션인 Carrot Tags를 채택하고 있다고 발표했습니다. 이 기술은 'pick to light' 기능을 가능하게 하여 전자상거래 쇼핑객들이 주문한 항목을 더 효율적으로 찾고 주문 정확성을 향상시키는 데 도움을 줍니다. 한 소매업체는 구현 후 발견율이 개선되고 효율성이 증가했다고 보고했습니다. 이 회사는 Instacart 앱과 Storefront Pro의 매장 모드를 통해 소비자에게 이 기능을 확장할 계획이며, Caper Carts와의 통합도 예정하고 있습니다.
Instacart (NASDAQ: CART) a annoncé que de nouveaux détaillants, y compris ALDI, Gelson's et Hornbacher's, adoptent les Carrot Tags, une solution logicielle qui s'intègre avec le matériel des étiquettes électroniques de rayonnage (ESL). Cette technologie permet la fonctionnalité 'pick to light', aidant les acheteurs en ligne à localiser les articles commandés plus efficacement et à améliorer l'exactitude des commandes. Un détaillant a signalé une amélioration des taux de découverte et une augmentation de l'efficacité après l'implémentation. L'entreprise prévoit d'étendre cette fonctionnalité aux consommateurs via le Mode en Magasin sur l'appli Instacart et Storefront Pro, ainsi que de l'intégrer avec les Caper Carts.
Instacart (NASDAQ: CART) hat angekündigt, dass neue Einzelhändler, einschließlich ALDI, Gelson's und Hornbacher's, die Carrot Tags übernehmen, eine Softwarelösung, die mit der Hardware elektronischer Regaletiketten (ESL) integriert wird. Die Technologie ermöglicht die 'pick to light'-Funktionalität, die E-Commerce-Käufern hilft, bestellte Artikel effizienter zu finden und die Bestellgenauigkeit zu verbessern. Ein Einzelhändler berichtete von verbesserten Auffinderraten und gesteigerter Effizienz nach der Implementierung. Das Unternehmen plant, diese Funktion über den In-Store-Modus in der Instacart-App und Storefront Pro sowie die Integration mit Caper Carts auf Verbraucher auszuweiten.
- New major retailers (ALDI, Gelson's, Hornbacher's) adopting Carrot Tags technology
- Improved order accuracy and efficiency reported by implementing retailers
- Planned expansion of functionality to consumer-facing applications
- None.
Insights
This technology rollout represents an important operational advancement in grocery retail. The Carrot Tags system, integrating with existing electronic shelf labels, significantly improves order fulfillment efficiency and accuracy. Key benefits include:
- Improved item location efficiency for e-commerce shoppers
- Higher order accuracy rates
- Reduced operational costs through better staff utilization
- Integration potential with other Connected Store technologies
The expansion to major retailers like ALDI validates the technology's value proposition. The planned extension to consumer-facing features through In-Store Mode and Caper Carts indicates a strategic move toward a more integrated shopping experience. This positions Instacart well against competitors in the grocery tech space while creating additional revenue streams from enterprise software solutions.
ALDI, Gelson's, and Hornbacher's Among New Grocers Leveraging Carrot Tags
"It's incredible to witness the momentum we're seeing among retailers adopting Carrot Tags and how it's transforming the experience for e-commerce shoppers fulfilling orders in-store," said David McIntosh, Chief Connected Stores Officer at Instacart. "Seeing additional retailers like ALDI, Gelson's, and Hornbacher's embrace Carrot Tags is a testament to how they are at the forefront of improving store operations and elevating customer service."
Retailers who have incorporated Carrot Tags pick to light software find that a majority of Instacart shoppers engaging with the feature are likely to use it again.1 Additionally, one retailer who adopted the software saw improved found rates and increased efficiency, which in turn led to higher e-commerce order quality and customer satisfaction. Implementing Carrot Tags provides retailers with the opportunity to integrate the functionality with other Instacart Connected Store technologies. Looking ahead, pick to light functionality will be available to consumers for the first time on their shopping list via In-Store Mode on the Instacart App and Storefront Pro. Instacart is also planning to extend pick to light to Caper Carts which will enable customers to flash items - whether it's from their shopping list or an ad or coupon they saw - directly from their cart.
ALDI, Gelson's, and Hornbacher's are the latest retailers to roll out Carrot Tags following a recent chain wide rollout at Schnucks earlier this year. Carrot Tags is part of Instacart's Connected Stores suite of technologies, including Caper Carts, FoodStorm, Eversight and more, designed to bridge the online and in-store shopping experience for both retailers and customers. To learn more about Connected Stores, visit instacart.com/company/retailer-platform/connected-stores.
Hear more from grocers using Instacart's Carrot Tags:
"We see the value Carrot Tags offer as they help Instacart shoppers to be more independent when fulfilling online orders, allowing our associates to focus on store operations and providing excellent customer service," said Scott Patton, vice president at ALDI. "Our business model is based on efficiency and Instacart's enterprise technologies are just another way for us to enhance the customer experience while reducing costs and passing along savings to customers."
"Since our launch of Carrot Tags last year, we've noticed how it's given our customers who order their groceries online a reliable experience by providing a more accurate order fulfillment process by e-commerce shoppers," said Samantha Simmons, Director of Operations at Hornbacher's, a Coborn's, Inc. banner. "Additionally, it was fairly easy for us to integrate the software into our existing ESL hardware, making it a smooth rollout across our stores."
About Instacart
Instacart, the leading grocery technology company in
1 Includes Instacart shoppers who used Carrot Tags pick to light functionality again within 28 days of initial use between March 1, 2024 - November 1, 2024
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SOURCE Maplebear Inc. dba Instacart
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