Instacart's Smart Carts Now Available in All Geissler's Locations
Instacart (NASDAQ: CART) has announced the deployment of its AI-powered Caper Carts across all seven Geissler's Supermarkets locations in Connecticut and Massachusetts. Geissler's becomes the first grocer to replace most traditional shopping carts with these smart carts. The Caper Carts feature interactive screens that track spending, provide access to deals, sync with Geissler's LEF loyalty program, and offer automatic discounts based on basket value. The technology aims to enhance shopping experience, boost sales, increase promotion visibility, and create new ad revenue streams through digital displays.
Instacart (NASDAQ: CART) ha annunciato il lancio dei suoi carrelli intelligenti Caper Carts in tutte e sette le sedi di Geissler's Supermarkets in Connecticut e Massachusetts. Geissler's diventa il primo supermercato a sostituire la maggior parte dei tradizionali carrelli della spesa con questi carrelli smart. I Caper Carts sono dotati di schermi interattivi che monitorano la spesa, forniscono accesso a offerte, si sincronizzano con il programma di fidelizzazione LEF di Geissler's e offrono sconti automatici in base al valore del carrello. Questa tecnologia mira a migliorare l'esperienza di acquisto, aumentare le vendite, migliorare la visibilità delle promozioni e creare nuove fonti di reddito pubblicitario tramite schermi digitali.
Instacart (NASDAQ: CART) ha anunciado el lanzamiento de sus carritos inteligentes Caper Carts en las siete ubicaciones de Geissler's Supermarkets en Connecticut y Massachusetts. Geissler's se convierte en el primer supermercado en reemplazar la mayoría de los carritos de supermercado tradicionales con estos carritos inteligentes. Los Caper Carts cuentan con pantallas interactivas que rastrean el gasto, proporcionan acceso a ofertas, se sincronizan con el programa de lealtad LEF de Geissler's y ofrecen descuentos automáticos según el valor de la compra. La tecnología tiene como objetivo mejorar la experiencia de compra, aumentar las ventas, mejorar la visibilidad de las promociones y crear nuevas fuentes de ingresos publicitarios a través de pantallas digitales.
Instacart (NASDAQ: CART)는 코네티컷과 매사추세츠의 7개 Geissler's Supermarkets 위치에서 AI 기능을 갖춘 Caper Carts를 배포한다고 발표했습니다. Geissler's는 대부분의 전통적인 쇼핑 카트를 이러한 스마트 카트로 교체하는 최초의 식료품점이 됩니다. Caper Carts는 소비를 추적하고, 할인 혜택을 제공하며, Geissler's의 LEF 로열티 프로그램과 동기화되고, 장바구니 가치에 따라 자동 할인을 제공하는 인터랙티브한 스크린을 특징으로 합니다. 이 기술은 쇼핑 경험을 향상하고, 판매를 증대시키며, 프로모션 가시성을 높이고, 디지털 디스플레이를 통해 새로운 광고 수익원을 창출하는 것을 목표로 하고 있습니다.
Instacart (NASDAQ: CART) a annoncé le déploiement de ses chariots intelligents Caper Carts dans l'ensemble des sept magasins Geissler's Supermarkets du Connecticut et du Massachusetts. Geissler's devient le premier supermarché à remplacer la plupart des chariots de courses traditionnels par ces chariots intelligents. Les Caper Carts sont dotés d'écrans interactifs qui suivent les dépenses, offrent un accès à des promotions, se synchronisent avec le programme de fidélité LEF de Geissler's et offrent des réductions automatiques en fonction de la valeur du panier. Cette technologie vise à améliorer l'expérience d'achat, accroître les ventes, augmenter la visibilité des promotions et créer de nouvelles sources de revenus publicitaires grâce à des affichages numériques.
Instacart (NASDAQ: CART) hat den Einsatz seiner KI-gesteuerten Caper Carts in allen sieben Geissler's Supermarkets in Connecticut und Massachusetts angekündigt. Geissler's wird der erste Lebensmittelhändler, der die meisten traditionellen Einkaufswagen durch diese smarten Wagen ersetzt. Die Caper Carts verfügen über interaktive Bildschirme, die die Ausgaben verfolgen, Zugang zu Angeboten bieten, mit dem Geissler's LEF Treueprogramm synchronisiert werden und automatische Rabatte basierend auf dem Warenkorbwert anbieten. Die Technologie zielt darauf ab, das Einkaufserlebnis zu verbessern, den Umsatz zu steigern, die Sichtbarkeit von Aktionen zu erhöhen und neue Einnahmequellen durch digitale Anzeigen zu schaffen.
- First major deployment replacing traditional carts with smart carts across all store locations
- Integration with existing loyalty program enhances customer engagement
- Technology creates new advertising revenue streams through digital displays
- System designed to increase basket sizes through personalized offers
- None.
Insights
The rollout of Caper Carts across Geissler's seven locations represents a significant technological advancement in the grocery retail space. These AI-powered smart carts offer three key revenue-generating features: enhanced customer engagement through personalized recommendations, improved promotion visibility and new advertising opportunities via digital displays.
The implementation creates multiple revenue streams through increased basket sizes, targeted promotional efficiency and digital advertising. For Instacart, this deployment serves as a important proof-of-concept for their Connected Stores technology, potentially leading to wider adoption among other retailers. The strategic choice to partner with a smaller, independent chain demonstrates the technology's scalability and accessibility.
While the initial deployment is to seven stores, the success metrics and customer adoption rates from this rollout will be critical in determining the technology's broader market potential and Instacart's ability to monetize its hardware solutions.
Customers can now use Caper Carts, Instacart's AI-powered smart carts, to shop at Geissler's Supermarkets across
Geissler's Supermarkets is the first grocer to replace a majority of its traditional shopping carts with Caper Carts
Customers shopping in these stores can now enjoy a more delightful and personalized experience using Caper Carts, featuring an interactive screen that engages customers, tracks spending for budget management, and provides direct access to deals and instant coupon clipping by syncing to LEF, Geissler's loyalty program. The screen will also surface relevant product recommendations and display offers based on where the customer is in the store. The carts reward customers with automatic discounts, including digital coupons, as their basket value grows – the more they shop, the more they save.
"We're excited to unveil Caper Carts at Geissler's, a leap forward in retail innovation," said Nick Nickitas, General Manager, Local Independent Grocery at Instacart. "These carts go beyond grocery shopping; they boost sales, enhance the visibility of promotions and affordability, and create new ad revenue streams for the retailer through engaging digital displays. This technology is more than an investment in Geissler's future – it's a hit with customers, cementing a local independent grocer's place in the hearts and minds of the communities they serve."
"As a family-owned grocer for nearly four generations, our commitment to our customers and the communities we serve drives every decision we make. Introducing Caper Carts across all our stores significantly enhances the shopping experience at Geissler's, making it personalized, and more efficient," said Bob Rybick, CEO and President of Geissler's Supermarkets. "The carts make shopping more fun and interactive, while increasing basket sizes and strengthening customer loyalty through exclusive offers and digital coupons. We're excited about the immediate benefits and what's to come."
"We're excited that Geissler's and Instacart are bringing the new Caper Cart to market, " said Michael S. La Kier, Vice President, Brand Development at IGA, Inc. "This partnership proves that independent grocery retailers are leading the way with a customer-first mentality to use digital technologies to make shopping more enjoyable and efficient."
Geissler's first partnered with Instacart in 2023 to launch same-day delivery, and with the introduction of Caper Carts, they are the first retailer in
About Instacart
Instacart, the leading grocery technology company in
About Geissler's Supermarkets
Geissler's Supermarkets started in 1923 with A.F. Geissler delivering groceries to the small village of
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SOURCE Maplebear Inc. dba Instacart
FAQ
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