Instacart Launches New Gamified Capabilities Maximizing In-Store Rewards and Savings on Caper Carts
Instacart (Nasdaq: CART) has launched new Caper Cart capabilities, including gamified quests, location-based coupons, and aisle-aware advertising formats. These features aim to enhance the in-store shopping experience, offering personalized savings and rewards. The rollout involves partnerships with retailers like Schnucks and Wakefern Food Corp., and brands such as General Mills and PepsiCo.
Key features include:
- Gamified quests for interactive shopping experiences
- Location-based coupons alerting customers to nearby deals
- Aisle-aware ads for targeted brand promotions
Instacart's survey reveals 83% of consumers are receptive to using smart carts for savings and budgeting. The company plans to expand its Caper Cart footprint significantly in the coming months, aiming to transform grocery shopping from a chore to an enjoyable adventure.
Instacart (Nasdaq: CART) ha lanciato nuove funzionalità Caper Cart, comprese missioni gamificate, coupon basati sulla posizione e formati pubblicitari consapevoli degli scaffali. Queste caratteristiche mirano a migliorare l'esperienza di acquisto in negozio, offrendo risparmi e ricompense personalizzate. Il lancio prevede collaborazioni con rivenditori come Schnucks e Wakefern Food Corp., e marchi come General Mills e PepsiCo.
Le principali caratteristiche includono:
- Missioni gamificate per esperienze di acquisto interattive
- Coupon basati sulla posizione che avvertono i clienti su offerte vicine
- Annunci consapevoli degli scaffali per promozioni mirate dei marchi
Un'indagine di Instacart rivela che l'83% dei consumatori è favorevole all'uso di carrelli smart per risparmi e budget. L'azienda prevede di espandere significativamente la propria presenza di Caper Cart nei prossimi mesi, con l'obiettivo di trasformare la spesa alimentare da un compito noioso a un'avventura piacevole.
Instacart (Nasdaq: CART) ha lanzado nuevas capacidades de Caper Cart, que incluyen misiones gamificadas, cupones basados en la ubicación y formatos publicitarios conscientes del pasillo. Estas características buscan mejorar la experiencia de compra en la tienda, ofreciendo ahorros y recompensas personalizadas. El lanzamiento implica asociaciones con minoristas como Schnucks y Wakefern Food Corp., así como marcas como General Mills y PepsiCo.
Las características clave incluyen:
- Misiones gamificadas para experiencias de compra interactivas
- Cupones basados en la ubicación que alertan a los clientes sobre ofertas cercanas
- Anuncios conscientes del pasillo para promociones de marcas dirigidas
Una encuesta de Instacart revela que el 83% de los consumidores está dispuesto a usar carritos inteligentes para ahorros y presupuestos. La compañía planea expandir significativamente su huella de Caper Cart en los próximos meses, con el objetivo de transformar la compra de comestibles de una tarea a una aventura agradable.
인스타카트(Nasdaq: CART)는 새로운 카퍼 카트 기능을 출시하였으며, 여기에는 게임화된 미션, 위치 기반 쿠폰, 통로 인식 광고 포맷이 포함됩니다. 이러한 기능들은 매장 내 쇼핑 경험을 향상시키고, 개인 맞춤형 절약 및 보상을 제공합니다. 이번 론칭에는 Schnucks 및 Wakefern Food Corp.와 같은 소매업체, General Mills 및 PepsiCo와 같은 브랜드와의 파트너십이 포함됩니다.
주요 기능은 다음과 같습니다:
- 인터랙티브 쇼핑 경험을 위한 게임화된 미션
- 근처의 거래를 고객에게 알리는 위치 기반 쿠폰
- 목표 브랜드 프로모션을 위한 통로 인식 광고
인스타카트의 설문조사에 따르면, 83%의 소비자가 절약 및 예산을 위해 스마트 카트를 사용하는 것에 긍정적 반응을 보입니다. 회사는 향후 몇 달 내에 카퍼 카트의 입지를 크게 확장할 계획이며, 장보기의 부담을 즐거운 모험으로 전환하는 것을 목표로 하고 있습니다.
Instacart (Nasdaq: CART) a lancé de nouvelles fonctionnalités Caper Cart, incluant des quêtes gamifiées, des coupons basés sur la localisation et des formats publicitaires conscients des allées. Ces fonctionnalités visent à améliorer l'expérience d'achat en magasin, en offrant des économies et des récompenses personnalisées. Le déploiement implique des partenariats avec des détaillants tels que Schnucks et Wakefern Food Corp., ainsi que des marques comme General Mills et PepsiCo.
Les principales caractéristiques incluent :
- Quêtes gamifiées pour des expériences de shopping interactives
- Coupons basés sur la localisation alertant les clients aux offres à proximité
- Annonces conscientes des allées pour des promotions ciblées de marques
Un sondage d'Instacart révèle que 83 % des consommateurs sont ouverts à l'utilisation de chariots intelligents pour des économies et une gestion de budget. L'entreprise prévoit d'élargir considérablement sa présence de Caper Cart dans les mois à venir, avec pour objectif de transformer les courses alimentaires d'une corvée en une aventure agréable.
Instacart (Nasdaq: CART) hat neue Caper Cart-Funktionen eingeführt, darunter gamifizierte Missionen, standortbasierte Coupons und gangbewusste Anzeigenformate. Diese Funktionen zielen darauf ab, das Einkaufserlebnis im Geschäft zu verbessern und personalisierte Ersparnisse und Belohnungen anzubieten. Der Start umfasst Partnerschaften mit Einzelhändlern wie Schnucks und Wakefern Food Corp. sowie Marken wie General Mills und PepsiCo.
Wesentliche Merkmale sind:
- Gamifizierte Missionen für interaktive Einkaufserlebnisse
- Standortbasierte Coupons, die Kunden auf Angebote in der Nähe hinweisen
- Gangbewusste Anzeigen für gezielte Markenpromotionen
Eine Umfrage von Instacart zeigt, dass 83% der Verbraucher bereit sind, smarte Einkaufswagen für Einsparungen und Budgetierung zu verwenden. Das Unternehmen plant, die Caper Cart-Reichweite in den kommenden Monaten erheblich auszubauen, mit dem Ziel, den Lebensmitteleinkauf von einer lästigen Pflicht in ein angenehmes Abenteuer zu verwandeln.
- Launch of new Caper Cart capabilities to enhance in-store shopping experience
- Partnerships with major retailers and brands for implementation
- 83% of consumers receptive to using smart carts for savings and budgeting
- Nearly quadrupled Caper Cart footprint in the last six months
- Strong customer reception with net promoter score of over 70 at ramped locations
- 40% of Caper Cart users clip coupons, indicating high engagement
- Instacart helped customers save more than $2 billion on orders between April 2022 and 2023
- None.
New product lineup spans first-of-its-kind gamification, personalized offers, and advertising to give customers a more seamless shopping experience
Select capabilities are rolling out in partnership with retailers like Schnucks and Wakefern Food Corp., and brands including General Mills and PepsiCo
Instacart's new survey findings show consumers crave AI-powered savings, with 83 percent ready for smart carts
Launching fun, in-store gamified quests on Caper Carts
New gamified quests make grocery shopping feel like an adventure. Quests are interactive mini-games that customers can complete using a Caper Cart, creating an even more enjoyable and rewarding shopping experience. This new Caper feature encourages customers to earn rewards and credits while enhancing savings and product discovery among customers as they shop. Quests are customizable and designed in partnership with retailers and brands, giving them the flexibility to reimagine shopping experiences that meet the needs of their customers. Quests will appear on the Caper Cart digital screen with lights and sounds to alert customers when they are available. Quests could include experiences such as:
- Flash deals: Customers could participate in a "treasure hunt" inspired shop, where they follow a map of the store and keep an eye out for flash deals as they shop. Flash deals will help customers discover new products they'll love alongside old favorites.
- Rewards for repeat visits: Customers could earn credits, like
$10 - Credits for coupon clipping: By clipping a specific number of personalized digital coupons on a Caper Cart, customers could receive credits, which could be equivalent to
$5
Introducing location-based coupons on Caper Carts
With new location-based coupons, customers using Caper Carts will be alerted to nearby deals and discounts for relevant items as they shop each aisle of the store. Caper Carts offer indoor location capabilities that enable retailers and brands to know where customers are in the store as they shop. In the future, location-based coupons will be tailored to each customer, based on previously purchased items or what is in their Caper Cart. For example, when a customer rolls into the bakery department, Caper Cart's digital screen will surface a coupon for a dollar off a box of muffins and notify the customer with an alert. This builds on Instacart's current coupon offering, where more than 40 percent of Caper Cart users clip coupons. Instacart has helped customers save more than
Expanding advertising on Caper Carts
Aisle-aware ads on Caper Carts can help CPG brands create a strong first impression when customers are shopping relevant aisles. For example, if a customer turns down the cereal aisle, they might see creative imagery featuring Cinnamon Toast Crunch on the screen, sponsored by General Mills. This pilot builds on in-store advertising capabilities that Instacart announced earlier this year with Good Food Holdings. In the next stages of testing for rich formats on Caper Carts, brands will be able to showcase their rich creative based on both customer location and the addition of complementary items to their cart. Over a dozen brands are piloting location-based ad formats at Schnucks, spotlighting products on Caper Cart's digital screen based on where customers are in the store.
"Caper Carts are ushering in a new era at the grocery store – making shopping more delightful while delivering a seamless experience for customers, retailers, and brands. Over the last six months, we've nearly quadrupled our Caper Cart footprint and plan to reach thousands of carts live in stores in the coming months," said David McIntosh, Chief Connected Stores Officer at Instacart. "For more than a decade, we've worked with grocers of all sizes to provide them with the technologies they need to serve their customers. With Caper Cart's digital screen, we're now delivering an unmatched omnichannel experience for retailers and brands in-store. Today's news is further proof of how we're truly transforming grocery shopping from a chore to a fun adventure, giving customers a one-of-a-kind, interactive experience in every aisle of the grocery store."
Instacart is also unveiling a new survey on consumer adoption of smart carts and the importance of product discovery and savings. Instacart found that 83 percent of consumers are receptive to using smart carts for savings and budgeting. Additionally, 50 percent of consumers are interested in using AI to find the best deals, while 26 percent are eager for AI-powered personalized offers and recommendations. The survey also revealed that 30 percent of consumers want assistance while browsing, and 76 percent expressed willingness to use AI technology while they shopped for groceries.**
Caper Carts are part of Instacart's Connected Stores suite of technologies, built to help grocers bridge the online and in-store shopping experience. Caper Carts are powered by NVIDIA Jetson and equipped with AI, cameras, sensors, and a built-in scale, which work together to automatically recognize items. The cart's digital screen allows customers to track their purchases and stay within budget in real-time. At the end of their shop, customers of many retailers can checkout directly from the cart. Customer reception to Caper Carts has been strong with users offering a net promoter score of more than 70 at ramped locations.
Retailers currently offering Caper Carts include Bristol Farms, Fairway Market, The Fresh Grocer, Geissler's Supermarket, Kroger, McKeever's Market & Eatery, Price Chopper, Schnucks, and ShopRite in the US, as well as ALDI in
Partner Quotes
"We've been excited by the positive reception we've seen from our Caper customers to-date. Customers love watching their running total and clipping coupons directly on the cart – which is ultimately leading to larger basket sizes," said Bob Hardester, Chief Information and Supply Chain Officer at Schnuck Markets Inc. "Location-based coupons and investment into an expanded advertising platform on Caper Carts have the opportunity to be game-changing when it comes to offering a personalized experience for our customers."
"Caper Carts are changing how customers are shopping the aisles. Since launching pilots of the smart carts at ShopRite, Fairway Market and The Fresh Grocer in the past year, we've seen customers enjoy shopping at their own pace and exploring what our Members' stores have to offer," said Charlie McWeeney, VP of Technology, Digital and Retail at Wakefern Food Corp. "As one of the first grocers to understand the value Caper Carts provide, we're excited to introduce gamified experiences and expand access to digital coupons based on where customers are in the stores."
"At PepsiCo, we're committed to creating seamless and value-add shopping experiences for our consumers, wherever and however they prefer to shop. By testing tailored advertising on Instacart's smart Caper Carts, we can connect directly with consumers the moment they turn down an aisle, highlighting products and offers that resonate with their specific shopping preferences. We're excited to see Instacart continue to invest in this area, enhancing our ability to meet and exceed the ever-changing needs and expectations of consumers," said Mike Glaser, VP Commerce Marketing at PepsiCo.
"At General Mills, our partnership with Instacart has always been about embracing innovation in the shopping journey. With advertising capabilities on Instacart's AI-powered Caper Carts, we're now poised to connect with our consumers at a critical moment—right when they first encounter our products in the aisle. As one of the first brands to test these dynamic in-store ad placements, we're able to deliver personalized consumer experiences in real-time," said Raquel Navarrski, Ecommerce and Pureplay Sales Vice President at General Mills.
About Instacart
Instacart, the leading grocery technology company in
**This survey was conducted online within
View original content to download multimedia:https://www.prnewswire.com/news-releases/instacart-launches-new-gamified-capabilities-maximizing-in-store-rewards-and-savings-on-caper-carts-302268449.html
SOURCE Maplebear Inc. dba Instacart
FAQ
What new features has Instacart launched for Caper Carts?
Which retailers are partnering with Instacart for the Caper Cart rollout?
What percentage of consumers are receptive to using smart carts for savings?
How has Instacart's Caper Cart footprint grown recently?
What is the net promoter score for Caper Carts at ramped locations?
