Cut+Dry and Instacart Announce New Partnership to Boost Ad Reach in Foodservice
Cut+Dry and Instacart (NASDAQ: CART) announced a strategic partnership to integrate Instacart's Carrot Ads technology across Cut+Dry's platform. The collaboration aims to create one of the largest digital advertising platforms combining grocery and foodservice sectors.
The partnership will enable food manufacturers to directly reach buyers at the point of sale, while providing distributors access to new revenue streams through digital advertising. Instacart's Carrot Ads, which is currently used by nearly 220 retailer banners, will expand into the multi-billion dollar foodservice industry through this collaboration.
The integration will provide operators with detailed product information and menu ideas, while food manufacturers will gain nationwide reach to influence foodservice sales. The Carrot Ads capabilities on Cut+Dry will be rolled out to brands over the next few quarters.
Cut+Dry e Instacart (NASDAQ: CART) hanno annunciato una partnership strategica per integrare la tecnologia Carrot Ads di Instacart nella piattaforma di Cut+Dry. La collaborazione ha l'obiettivo di creare una delle più grandi piattaforme di pubblicità digitale, combinando i settori della vendita al dettaglio e del servizio alimentare.
Questa partnership permetterà ai produttori di alimenti di raggiungere direttamente i compratori al punto vendita, mentre i distributori potranno accedere a nuove fonti di entrate attraverso la pubblicità digitale. Le Carrot Ads di Instacart, attualmente utilizzate da quasi 220 insegne di rivenditori, si espanderanno nell'industria del servizio alimentare, che vale miliardi di dollari, grazie a questa collaborazione.
L'integrazione fornirà agli operatori informazioni dettagliate sui prodotti e idee per i menu, mentre i produttori di alimenti guadagneranno una portata nazionale per influenzare le vendite nel settore della ristorazione. Le capacità delle Carrot Ads su Cut+Dry saranno implementate per i marchi nei prossimi trimestri.
Cut+Dry e Instacart (NASDAQ: CART) han anunciado una asociación estratégica para integrar la tecnología Carrot Ads de Instacart en la plataforma de Cut+Dry. La colaboración tiene como objetivo crear una de las plataformas de publicidad digital más grandes, combinando los sectores de supermercados y servicios de alimentos.
La asociación permitirá a los fabricantes de alimentos llegar directamente a los compradores en el punto de venta, mientras que los distribuidores podrán acceder a nuevas fuentes de ingresos a través de la publicidad digital. Las Carrot Ads de Instacart, que actualmente son utilizadas por casi 220 marcas de minoristas, se expandirán en la industria de servicios de alimentos de varios miles de millones de dólares a través de esta colaboración.
La integración proporcionará a los operadores información detallada sobre productos e ideas para menús, mientras que los fabricantes de alimentos obtendrán alcance nacional para influir en las ventas del servicio de alimentos. Las capacidades de Carrot Ads en Cut+Dry se implementarán para las marcas en los próximos trimestres.
Cut+Dry와 Instacart (NASDAQ: CART)가 Cut+Dry 플랫폼에 Instacart의 Carrot Ads 기술을 통합하기 위한 전략적 파트너십을 발표했습니다. 이 협업은 식료품과 식음료 서비스 부문을 결합하여 가장 큰 디지털 광고 플랫폼 중 하나를 만드는 것을 목표로 하고 있습니다.
이 파트너십은 식품 제조업체가 판매 시점에서 직접 구매자에게 다가가는 것을 가능하게 하며, 유통업체에게는 디지털 광고를 통해 새로운 수익원을 접근할 수 있는 기회를 제공합니다. 현재 거의 220개의 소매업체 배너에서 사용되고 있는 Instacart의 Carrot Ads는 이번 협업을 통해 수십억 달러 규모의 식음료 서비스 산업으로 확장될 것입니다.
통합은 운영자에게 자세한 제품 정보와 메뉴 아이디어를 제공하며, 식품 제조업체는 전국적으로 식음료 서비스 판매에 영향을 미칠 수 있습니다. Cut+Dry에서 Carrot Ads의 기능은 향후 몇 분기 동안 브랜드에 배포될 것입니다.
Cut+Dry et Instacart (NASDAQ: CART) ont annoncé un partenariat stratégique visant à intégrer la technologie Carrot Ads d'Instacart dans la plateforme Cut+Dry. Cette collaboration vise à créer l'une des plus grandes plateformes de publicité numérique réunissant les secteurs de l'épicerie et de la restauration.
Le partenariat permettra aux fabricants de produits alimentaires d'atteindre directement les acheteurs au point de vente, tout en fournissant aux distributeurs un accès à de nouvelles sources de revenus grâce à la publicité numérique. Les Carrot Ads d'Instacart, actuellement utilisées par près de 220 enseignes de détaillants, s'étendront dans l'industrie de la restauration de plusieurs milliards de dollars grâce à cette collaboration.
L'intégration fournira aux opérateurs des informations détaillées sur les produits et des idées de menus, tandis que les fabricants de produits alimentaires bénéficieront d'une portée nationale pour influencer les ventes dans le secteur de la restauration. Les capacités des Carrot Ads sur Cut+Dry seront déployées auprès des marques au cours des prochains trimestres.
Cut+Dry und Instacart (NASDAQ: CART) haben eine strategische Partnerschaft angekündigt, um die Carrot Ads-Technologie von Instacart in die Cut+Dry-Plattform zu integrieren. Die Zusammenarbeit zielt darauf ab, eine der größten digitalen Werbeplattformen zu schaffen, die die Bereiche Lebensmittelhandel und Gastronomie kombiniert.
Die Partnerschaft ermöglicht es Lebensmittelherstellern, Käufer direkt am Verkaufsort zu erreichen, während Distributorenen Zugang zu neuen Einnahmequellen durch digitale Werbung erhalten. Instacarts Carrot Ads, die derzeit von fast 220 Einzelhandelsmarken genutzt werden, werden durch diese Zusammenarbeit in die milliardenschwere Gastronomieindustrie expandieren.
Die Integration wird den Betreibern detaillierte Produktinformationen und Menüideen bereitstellen, während die Lebensmittelhersteller landesweite Reichweite gewinnen, um die Gastronomieverkäufe zu beeinflussen. Die Carrot Ads-Funktionen von Cut+Dry werden in den kommenden Quartalen für die Marken eingeführt.
- Partnership expands Instacart's advertising reach into the multi-billion dollar foodservice industry
- Creates new revenue stream opportunities for distributors through digital advertising
- Extends Carrot Ads technology to approximately 220 retailer banners
- Implementation timeline spans several quarters before full rollout
Insights
This strategic partnership represents a meaningful expansion of Instacart's advertising technology into the B2B foodservice sector. By integrating with Cut+Dry's platform, Instacart gains access to the multi-billion dollar foodservice industry, creating a new revenue stream beyond its traditional grocery focus. The Carrot Ads platform has shown strong adoption, growing from 70 partners in 2023 to 220 retailer banners currently.
The monetization potential is substantial - foodservice digital advertising represents an untapped market with high-value B2B transactions. This move allows Instacart to diversify its revenue streams beyond consumer-focused grocery delivery, potentially improving profit margins through high-margin advertising revenue. The partnership creates a network effect: more advertisers attract more distributors, leading to increased platform value and revenue opportunities.
This partnership strategically positions Instacart at the intersection of two massive markets: digital advertising and foodservice distribution. The foodservice industry has historically lacked sophisticated digital advertising solutions, creating a significant market opportunity. By leveraging Cut+Dry's established relationships with distributors and Instacart's proven ad tech, this collaboration addresses a critical gap in the market.
In simple terms, imagine connecting restaurant suppliers directly with their buyers through targeted digital ads - similar to how consumer brands advertise on Amazon, but for the restaurant industry. This could revolutionize how food manufacturers market to restaurants and food businesses, moving from traditional sales methods to data-driven digital advertising.
The technical integration of Carrot Ads into Cut+Dry's platform represents a scalable approach to expanding Instacart's ad tech footprint. The success with retail partners like Sprouts demonstrates the platform's capability to handle diverse business models. The phased rollout "over the next few quarters" suggests a methodical approach to ensure system stability and optimization.
What's particularly notable is how this creates a full-stack advertising solution for the foodservice industry - from targeted ad delivery to purchase influence at the point of decision. This comprehensive approach could create significant competitive advantages and technical barriers to entry for potential competitors.
New collaboration gives brands one of the largest advertising platforms for grocery and foodservice
"Food manufacturers have long struggled to connect with end buyers and influence purchasing decisions at the point of sale," said Mani Kulasooriya, Co-Founder and CEO of Cut+Dry. "Without a platform to share their brand story and product benefits, brands have been limited in their reach. Meanwhile, foodservice distributors have been left out of the rapidly growing digital advertising space. By integrating Instacart's market-leading advertising capabilities with Cut+Dry's scale and influence in foodservice distribution and digital commerce, we're creating one of the largest digital advertising opportunities in the industry. This partnership empowers brands to connect directly with buyers and drive unmatched sales growth, all while unlocking new revenue streams for our trusted distributor partners."
"Our new collaboration with Cut+Dry and their adoption of Carrot Ads will supercharge their advertising efforts, unlocking tremendous opportunities for all the players across the foodservice industry," said Andrew Nodes, VP and GM, Instacart Business & Supply Chain. "Our partnership will not only open up new opportunities for our brand partners advertising on Instacart, but also deliver value to stakeholders across the foodservice industry, including operators, distributors, and food manufacturers. Operators will get access to detailed product information, recipes, and menu ideas to make informed choices. Distributors will have the opportunity to unlock additional revenue through digital advertising opportunities. Food manufacturers will gain unmatched reach to operators nationwide, boosting brand visibility and influence in foodservice sales."
Together, Instacart and Cut+Dry will expand opportunities for brands by opening up access to the multi-billion dollar foodservice industry. Brand partners will be able to reach a broader audience and tap into the expansive foodservice market, influencing purchase choices at critical decision points. The new partnership will help drive growth, boost case sales, and enable highly targeted advertising to operators in foodservice.
Instacart launched Carrot Ads technology with approximately 70 new partners in 2023, and today, nearly 220 retailer banners utilize Carrot Ads to power their retail media business and offer ads on their e-commerce site. Instacart Carrot Ads is leveraged by retail partners, such as Sprouts, to reach consumers. With the Cut + Dry collaboration Instacart will soon reach operators, distributors, and food manufacturers in the foodservice industry.
Instacart Carrot Ads capabilities on Cut+Dry will be available to brands over the next few quarters.
For more information about Carrot Ads, visit www.instacart.com/company/retailer-platform/carrot-ads.
About Cut+Dry
Cut+Dry is the leading digital commerce platform for foodservice, seamlessly connecting distributors, operators, and manufacturers. We empower distributors to accelerate case growth, generate new advertising revenue, save on operations, and enhance operator customer satisfaction. For manufacturers, we boost revenue and case growth, syndicate rich product content, provide digital advertising, and attract new operators. Built by the same team that modernized Sysco's digital strategy, Cut+Dry is on a mission to digitize the entire Foodservice industry. To learn more, visit www.cutanddry.com.
About Instacart
Instacart, the leading grocery technology company in
View original content to download multimedia:https://www.prnewswire.com/news-releases/cutdry-and-instacart-announce-new-partnership-to-boost-ad-reach-in-foodservice-302342410.html
SOURCE Maplebear Inc. dba Instacart
FAQ
What is the impact of Cut+Dry partnership on Instacart's (CART) market reach?
How many retail banners currently use Instacart's (CART) Carrot Ads technology?
When will Instacart's (CART) Carrot Ads capabilities be available on Cut+Dry?
What benefits does the Cut+Dry partnership bring to Instacart (CART) distributors?
How will the Cut+Dry partnership affect Instacart's (CART) brand partners?
