Welcome to our dedicated page for Cars.Com news (Ticker: CARS), a resource for investors and traders seeking the latest updates and insights on Cars.Com stock.
Overview
Cars.com Inc. (NYSE: CARS) is an audience-driven automotive technology company that redefines the car buying and selling experience through innovative digital marketing and online automotive marketplace solutions. As a pivotal player in automotive digital marketing, Cars.com leverages powerful data analytics and AI-driven technologies to connect millions of in-market car shoppers with local and national dealer partners in an environment that mirrors modern car shopping behavior.
Business Model and Revenue Generation
Cars.com operates a diversified revenue model built around subscription-based services and targeted advertising. Through a suite of specialized brands, its comprehensive platform offers digital retail technology solutions, dealer reputation management, and interactive vehicle marketplaces. These offerings are designed to empower dealerships with enhanced visibility and consumer engagement, while generating consistent revenue from subscription fees and supplementary advertising campaigns across both online and mobile channels.
Platform and Technological Innovations
The Cars.com platform is a multifaceted ecosystem that unites a number of cutting-edge brands under one digital umbrella. Key brands include the flagship Cars.com website, Dealer Inspire for digital design and technology services, and AccuTrade which provides state-of-the-art trade-in and appraisal technology. By seamlessly integrating these services with advanced AI, predictive analytics, and real-time data insights, the company not only simplifies the vehicle transaction process, but also drives a more efficient and profitable operation for its dealer customers.
Market Position and Competitive Edge
In a competitive digital automotive landscape, Cars.com distinguishes itself through its holistic approach to solving complex market challenges. Its comprehensive and data-driven platform addresses the evolving needs of auto retailers and manufacturers by enhancing operational efficiency and facilitating informed consumer decisions. Cars.com’s strategy is grounded in its long-standing expertise in automotive digital marketing, underscored by a keen focus on technology integration and measurable user engagement.
Operational Excellence and Customer Focus
Focused on delivering superior user experiences and tangible business outcomes, Cars.com supports a wide range of industry stakeholders—from individual dealerships to major OEMs. The platform’s robust technology infrastructure ensures that advertisers reach over 18 million car shoppers monthly, with a sustained emphasis on dynamic digital experiences and responsive mobile solutions. Its deep industry insights and strategic investments in product innovation reinforce its commitment to keeping pace with new trends and fostering operational excellence across all facets of automotive commerce.
Integration of Services and Data-Driven Insights
Cars.com’s ecosystem extends to impactful services such as dealership reputation management, targeted media solutions, and integrated digital marketing campaigns. By leveraging comprehensive analytics, the company helps stakeholders optimize inventory management and refine marketing strategies, thereby addressing common market challenges such as rising inventory levels and competitive differentiation. The integration of these capabilities within a single, interconnected platform allows Cars.com to serve as an essential partner for modern automotive retail operations.
Conclusion
With a relentless focus on innovation, transparency, and customer success, Cars.com has evolved into a trusted conduit between car buyers and dealers. Its strategic blend of digital marketing, advanced data analytics, and AI-powered technological solutions not only defines its market significance today but also underpins its role in enhancing the overall efficiency and profitability of the automotive industry.
CARS (NYSE: CARS) announced its upcoming financial results for Q4 and the full year 2021, scheduled for February 24, 2022. The webcast will begin at 8:00 a.m. CT and will be hosted by CEO Alex Vetter and CFO Sonia Jain. CARS, a prominent automotive marketplace, connects car shoppers with sellers using advanced digital solutions and data-driven insights. This announcement sets the stage for potential market movements based on their performance metrics.
Cars.com reported a significant traffic boost following the automotive commercials aired during the recent Super Bowl. The event featured a 217% average increase in brand page views, with electric vehicles (EVs) dominating the ad space. EV page views surged by 80%, and Polestar 2 achieved a remarkable 580x traffic lift. Overall, automaker brand page views rose by 2361%. The analysis indicates a growing consumer interest in EVs, although sales growth remains slower. Major advertisers included Kia, BMW, Toyota, and GM, all contributing to heightened engagement on Cars.com.
Cars.com (CARS) has announced the acquisition of Accu-Trade, a company specializing in VIN-specific vehicle valuation and appraisal technology, for $65 million in cash, with a potential earn-out of $63 million. This transaction will enhance CARS' platform by providing dealers with tools to improve inventory management and maximize profits. The acquisition aims to drive additional revenue and improve dealer-to-dealer and consumer-to-dealer transactions. The deal is expected to close within 30 days and is anticipated to be EBITDA accretive in its first year.
DealerRater, a company of Cars.com (NYSE: CARS), recently recognized 979 dealerships in its annual Dealer of the Year Awards (DOTY). The awards are based on over 1.1 million reviews from 18,600 dealerships in 2021. Key factors contributing to the awards include exceptional customer service, digital engagement, and response rates to reviews. Notably, winning dealers averaged a 97% positive review rate, compared to those without similar services. The awards highlight the importance of adapting to a changing car-shopping landscape amid inventory shortages and increased prices.
Cars.com highlights major trends shaping the automotive market in 2022, including a significant shift towards vehicle preorders, rising consumer interest in electric vehicles (EVs), and an increase in digital car buying. Notably, 41% of shoppers plan to preorder their next vehicle, with 98% of those who have done so expressing positive experiences. Despite double-digit price increases, more than 60% of consumers remain undeterred in their purchase timelines. The push for EVs is driven by government support and evolving consumer preferences, indicating strong pent-up demand in the auto market.
According to a national survey by Cars.com, 61% of winter travelers are opting to drive for holiday celebrations due to lingering COVID-19 concerns. The survey indicates that 42% prefer cars over public transportation, with 39% traveling over 100 miles. Additionally, 56% will travel at least 50 miles, representing a 30% increase year-over-year. The rise of remote work influences travel plans, with 70% of remote workers impacted. Many plan to stay longer, with 32% visiting for at least a week. For more insights, visit Cars.com/news.
Cars.com (NYSE: CARS) announces its upcoming event, REFUEL, scheduled for Dec. 15, 2021, from 1 p.m. to 5 p.m. CT. This free event, available virtually and in-person, aims to inspire attendees through workshops featuring renowned speakers from various fields, including a retired U.S. Navy SEAL and a bestselling author. The company encourages donations to selected charities, matching contributions up to $25,000 each. REFUEL focuses on personal and professional growth, providing attendees with strategies to enhance their mental and physical well-being as they enter 2022.
Cars.com conducted a national survey revealing that 84% of Americans traveling for Thanksgiving plan to drive, influenced by rising rental car prices and flight disruptions. The survey showed that 65% of remote or hybrid workers prefer road trips for increased flexibility. Additionally, 57% of Americans plan to travel during the holiday, with 58% intending to travel farther than last year. Notably, 39% of pet owners will bring their pets along, reflecting the convenience of personal transportation.
Cars.com Inc. (CARS) has successfully acquired CreditIQ for $30 million, enhancing its entry into the growing auto finance sector, which exceeds $35 billion. The potential additional performance-based payments can reach $50 million over three years. The acquisition aims to deliver advanced digital solutions for online financing, thus improving dealer competitiveness. This integration aligns with Cars.com's objective to create seamless experiences for buyers and sellers, expanding its overall service offerings.
Cars.com Inc. (NYSE: CARS) reported Q3 2021 revenue of $156.6 million, an 8% increase year-over-year. The company achieved net income of $2.4 million ($0.03 per diluted share) and Adjusted EBITDA of $45.8 million (29% of revenue). Cash flow remained strong, with $116.2 million in operating cash provided year-to-date, up 20%. Dealer customers grew to 19,029, while average revenue per dealer rose 7%. The acquisition of CreditIQ is anticipated to enhance Cars.com's offerings in the auto finance market. Q4 2021 revenue expectations range from $157.5 million to $159.5 million.