Kidde Releases Powerful Plea from Child House Fire Survivors for Its Cause For Alarm Campaign

Rhea-AI Summary

Kidde, a leading fire safety company, has launched the next phase of its Cause For Alarm campaign to promote fire safety awareness. The campaign features a 'Living Jingle', an emotional plea from child house fire survivors, aimed at inspiring families to prioritize fire safety. Despite 40% of people believing they're more likely to win the lottery than experience a home fire, over 1,000 people have died in house fires across North America this year.

Kidde has partnered with Multi-Platinum Recording Artist Jordin Sparks to champion the importance of fire safety. The campaign provides fire safety toolkits, a children's book, and other resources on CauseForAlarm.org. Kidde will donate $1 for every alarm purchased at participating retailers from September to November 2024, up to $1,000,000 in total retail value, to communities in need.

Positive

• Partnership with celebrity Jordin Sparks to increase campaign visibility
• Potential $1,000,000 donation to communities in need through alarm purchases
• Provision of fire safety toolkits and resources on CauseForAlarm.org

Negative

• None.

The brand is joining forces with Multi-Platinum Recording Artist and mom Jordin Sparks to champion the importance of fire safety with the "Living Jingle"

MEBANE, N.C., Oct. 8, 2024 /PRNewswire/ -- Kidde, a trusted leader in fire safety for more than 100 years, has introduced the next phase of its Cause For Alarm^TM campaign, focused on helping families prioritize fire safety. Candid conversations about fire safety are often dismissed because many parents find it hard to imagine they will ever experience a fire in their home. In fact, 40% of people believe they are more likely to win the lottery or get struck by lightning than experience a home fire.¹ However, over 1,000 people have died in house fires across North America this year – including children.² To help inspire people to prioritize fire safety, Kidde is launching its new "Living Jingle," an emotional plea and call to action – directly from the voices of children who have been impacted by house fires. Kidde is a part of Carrier Global Corporation (NYSE: CARR), global leader in intelligent climate and energy solutions.

The Living Jingle features the voices of brave children who have survived house fires, reminding all who listen that the risk of a home fire is real for everyone. The compelling stories of these young survivors are also featured in short videos available on Kidde's YouTube channel. Everyone is also invited to visit CauseForAlarm.org or CauseForAlarm.org/Canada where families can find fire safety toolkits in various languages, a children's book, and other essential resources to start life-saving conversations about fire safety at home.

To elevate the conversation around fire safety preparedness, Kidde has teamed up with award winning musician and mom, Jordin Sparks.        

"Music is a powerful communication and memory tool that can spark emotions and really drive home important messages. Knowing there are young kids all over that have survived house fires inspired me to talk with my son about this topic," said Sparks. "I admire these children for sharing their emotional stories to help empower others. I'm grateful to lend my voice as a part of Kidde's Cause For Alarm campaign with the intention that more families will prioritize fire safety, so we can help avoid the tragedies of home fires."

"The Living Jingle highlights the profound emotional impact a house fire can have on families – and especially children," said Isis Wu, President of Global Residential Fire & Safety, Carrier. "The Cause For Alarm campaign continues to shine a light on the importance of having working smoke alarms and practicing home fire safety. We hope this year's campaign inspires everyone to talk about fire safety today."

The Cause For Alarm campaign aims to make significant strides toward creating safer homes and communities. Here's how you can get involved:

• Share The Living Jingle on social media, tag @KiddeFireSafety and use #CauseForAlarm to help raise awareness.
• Purchase a Kidde alarm at participating retailers in the U.S., from September until the end of November 2024 to prompt a $1 contribution for alarm donations up to $1,000,000 in total retail value to communities in need.
• Learn more about fire safety and how to protect your family by visiting CauseforAlarm.org or CauseForAlarm.org/Canada.

For more information about Kidde, visit kidde.com or kiddecanada.com or follow @KiddeFireSafety on Facebook, Instagram, X, YouTube and LinkedIn.

About Kidde
Kidde, a leading manufacturer of residential smoke alarms, carbon monoxide alarms, fire extinguishers, and safety accessories, has been keeping the world a safer place for over 100 years. Kidde produced the first integrated smoke detection system a century ago and continues its legacy today by delivering advanced fire-safety technology. Kidde is a part of Carrier Global Corporation, global leader in intelligent climate and energy solutions that matter for people and our planet for generations to come. For more information, visit kidde.com or follow @KiddeFireSafety on Facebook, Instagram, X, YouTube and LinkedIn.

1 https://www.redcross.org/about-us/news-and-events/press-release/New-Red-Cross-Survey-Shows-Many-Americans-Overconfident-and-Underprepared-for-Home-Fires.html

2Office of Fire Prevention and Control, "Smoke Alarms Save Lives," 2021, and National Fire Protection Association, "Home Fire Victims by Age and Gender," December 2021.

Contact:
Stephanie Berzinski
561-346-9232
stephanie.berzinski@carrier.com 

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SOURCE Kidde

FAQ

What is Kidde's Cause For Alarm campaign?

Kidde's Cause For Alarm campaign is an initiative to promote fire safety awareness, featuring a 'Living Jingle' from child house fire survivors and providing resources to help families prioritize fire safety in their homes.

How is Jordin Sparks involved in Kidde's fire safety campaign?

Jordin Sparks, a Multi-Platinum Recording Artist and mom, has partnered with Kidde to champion the importance of fire safety and raise awareness for the Cause For Alarm campaign.

How can purchasing a Kidde alarm contribute to communities in need?

From September to November 2024, Kidde will donate $1 for every alarm purchased at participating retailers, up to $1,000,000 in total retail value, to communities in need.

Where can families find fire safety resources from Kidde?

Families can find fire safety toolkits in various languages, a children's book, and other essential resources at CauseForAlarm.org or CauseForAlarm.org/Canada.