Kidde 'Helps Protect You From You' in Innovative Ad Campaign for Launch of New Detect Product Line

Rhea-AI Summary

Kidde, part of Carrier Global (NYSE: CARR), announced the release of its new Detect product line, featuring advanced fire and carbon monoxide safety technology. The Kidde Detect offers 25% faster smoke detection and fewer false alarms, enhancing home safety and giving families more escape time during fires.

The launch is supported by a humorous ad campaign, 'Help Protect You From You,' highlighting how home fires are often caused by homeowner mistakes. Kidde's new devices have modern designs, easy installation, and a self-testing feature, ensuring reliability.

The Detect line meets the latest UL standards and is available nationwide, underscoring Kidde's century-long commitment to improving fire safety.

Positive

• 25% faster smoke detection compared to leading competitors.
• Up to three times more precise smoke detection.
• New designs and easy installation enhance consumer appeal.
• Meets latest UL 9th edition standards, exceeding previous benchmarks.
• Self-testing feature ensures consistent device operation.
• Nationwide availability broadens market reach.

Negative

• Potential increase in production and marketing costs due to new technology and ad campaign.
• Challenges in consumer adoption due to reliance on new technology.
• Possible initial skepticism from consumers used to traditional devices.

New Kidde Detect features cutting edge technology designed for over 25% faster smoke detection¹ and fewer false alarms 

MEBANE, N.C., June 4, 2024 /PRNewswire/ -- Today, Kidde, North America's #1 home fire safety brand², announced the launch of Kidde Detect, the next evolution of fire and carbon monoxide safety. To mark the launch of its latest technology, Kidde released a new advertising campaign 'Help Protect You From You,' which intends to make the category more relatable by taking a humorous or unexpected approach. Detect's revolutionary technology provides over 25% faster¹ and up to three times more precise³ smoke detection, which can help give families more time to get out safely. Kidde is a part of Carrier Global Corporation (NYSE: CARR), global leader in intelligent climate and energy solutions.

Statistics show that people have less than two minutes to safely escape a house fire⁴. With these new devices, Kidde is helping families take advantage of every second needed to escape. Enhanced sensing technology reduces nuisance or false alarms often caused by cooking, which helps prevent consumers from disabling their devices⁵.

Kidde's new 'Help Protect You From You' campaign leverages the fact that many home fires are accidentally caused by homeowners. The campaign reminds viewers we all make mistakes and shows how a Kidde device acts like another version of yourself who is always keeping an eye out for your safety.

"Kidde has been a pioneer in early smoke detection for over 100 years and Detect is our latest advanced solution designed to give homeowners more power and command over their home safety," said Isis Wu, President, Residential Fire & Safety, Carrier. "Over the last few decades, the time to safely escape a house fire went from 17 minutes to less than two. This is why Detect's faster smoke detection is so critical. Also, our new thought-provoking creative aims to make the category more approachable and memorable for consumers, ensuring every home is equipped with life-saving devices." 

Kidde's latest innovation comes with a design overhaul, offering various sizes of modern, sleek products, so you can say "goodbye" to the outdated devices that have hung from your ceiling for decades. The improved packaging is contemporary and distinctive to keep the shopping experience simple (at retail or online).

Kidde Detect devices, such as the 10-Year Battery Powered Smoke Alarm with Voice Alerts, are ideal for all living spaces with twist-and-click mounting brackets and provide comprehensive safety solutions for your home. All devices include a self-testing feature that when combined with routine manual testing ensures the alarm is always operating as expected⁶, and the devices go above and beyond the latest UL 8^th edition standards to meet 9^th edition⁷. 

Kidde Detect devices are available for purchase nationwide. To learn more, visit Kidde.com.

About Kidde
Kidde, a leading manufacturer of residential smoke alarms, carbon monoxide alarms, fire extinguishers, and safety accessories, has been keeping the world a safer place for over 100 years. Kidde produced the first integrated smoke detection system a century ago and continues its legacy today by delivering advanced fire-safety technology. Kidde is a part of Carrier Global Corporation, global leader in intelligent climate and energy solutions that matter for people and our planet for generations to come. For more information, visit kidde.com or follow @KiddeFireSafety on Facebook, Instagram, Twitter, YouTube and LinkedIn.

¹ 29% faster average smoke detection based on internal testing of smoldering wood fires for Kidde 9^th Edition vs. leading competitor 8^th Edition products
² Based on internal estimates of total household installations as of December 2023
³ In terms of consistency and range of obscuration rate, based on internal testing for Kidde 9th Edition vs. leading competitor 8th Edition products
⁴ Data according to NFPA
⁵ See user guide on Kidde.com for more information on Kidde's patented photoelectric technology
⁶ Self-testing is not a substitute for a manual push test of the alarm
⁷ Kidde products are tested and certified to UL 217 (smoke models) or UL 217 and UL 2034 (combination smoke/CO models)

Contact:
Stephanie Berzinski
561-346-9232
stephanie.berzinski@carrier.com 

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SOURCE Kidde

FAQ

What is Kidde Detect?

Kidde Detect is a new product line featuring advanced smoke and carbon monoxide detection technology, offering faster response times and fewer false alarms.

When was Kidde Detect released?

Kidde Detect was released on June 4, 2024.

How much faster is the smoke detection with Kidde Detect?

Kidde Detect offers over 25% faster smoke detection compared to leading competitors.

What is the significance of the 'Help Protect You From You' campaign?

The campaign uses humor to highlight that many home fires are caused by homeowner mistakes, making fire safety more relatable.

What are some features of the Kidde Detect devices?

Features include advanced smoke and CO detection, modern design, easy installation, and a self-testing feature.

Where can I buy Kidde Detect devices?

Kidde Detect devices are available for purchase nationwide, both at retail stores and online.

How do Kidde Detect devices compare to previous models?

Kidde Detect devices offer faster and more precise smoke detection and meet the latest UL 9th edition standards.