VYRE Network Partners with Recurrent Ventures to launch “We Are The Mighty”, a Military Lifestyle Focused Channel

Rhea-AI Summary

VYRE Network, in partnership with Recurrent Ventures, announces the launch of the We Are The Mighty Military Channel, catering to the military community. The channel will provide authentic storytelling and content for America's military, veterans, and their families. The partnership aims to engage and connect with the military audience through unique and essential military and defense news.

LOS ANGELES, March 19, 2024 (GLOBE NEWSWIRE) -- VYRE Network, a leading FREE global streaming platform that delivers NEXT-GENERATION movies, shows, and sports, live and on-demand to audiences worldwide and wholly-owned Cabo Verde Capital company (“VYRE” or the “Company” - OTC: CAPV) is pleased to announce its partnership with Recurrent Ventures to create, curate and distribute military lifestyle related content created by a veteran-led syndicate of digital publishers for the new niche channel We Are The Mighty (“WATM”) set to be launched during the second quarter of 2024.

Recurrent holds the largest suite of military brands and content in the digital media landscape. Its dedicated Military vertical is veteran-led and comprised of three digital publishers (Task & Purpose, The War Zone, and We Are The Mighty), two event businesses (MilSpouseFest and MIC), and an Emmy-award-winning brand studio media agency servicing brands with video production, marketing, advertising, and consulting to engage with the military community. In addition to scaling its award-winning publishers and publishing daily content in support of their individual editorial missions, Recurrent’s Military vertical is focused on celebrating service, covering unique and essential military and defense news, and authentically facilitating connections to and within the military community. Collectively, Recurrent’s military brands have 18 million unique visitors each month.

Recurrent’s We Are The Mighty brand is synonymous with telling stories that highlight the individuals and organizations making a positive impact in all five service branches as well as the military spouse and veteran communities. The marketing and advertising campaigns as well as video productions of the We Are The Mighty movement, resonates within the military community because it is told through the lens of those who have worn the uniform. The new We Are The Mighty channel is the latest addition to VYRE’s niche channels and carries this mission forward as it targets the 133 million mega-niche community of America's military, veterans, and their families.

We Are The Mighty channel will be monetized through programmatic advertising, delivered by Publica, a leading independent CTV advertising platform system, along with product placement opportunities with original content and special curated events.

The formation of this partnership was spearheaded by two key people:

Katherine Torres-Pummill, spouse of a U.S. Air Force veteran and Recurrent’s Vice President of Military Partnerships.

“We Are The Mighty understands the power and importance of authentic storytelling within the military community. Through our partnership with Vyre, we are thrilled to launch the We Are The Mighty Military Channel, a platform dedicated to showcasing the diverse experiences and voices of those who have served. This collaboration embodies a 'for us, by us' mentality, empowering veterans, service members, and their families to share their stories in a way that resonates deeply with our military audience. To find a partner who believes in this mentality as much as everyone in Recurrent’s military vertical does, is incredibly unique. Together, we aim to deliver engaging content that not only celebrates service but also fosters connection and understanding for our military community.” - Katherine Torres-Pummill

And VYRE Network’s Co-Founder and U.S. Marine Corps veteran Lamar Seay, who's personal experience as an enlisted member of the military kept him passionate about closing this monumental deal.

"This partnership is personal to me, being a Veteran of the U.S. Marine Corps. Many of the topics in these shows hit home and provide a sense of pride and joy. I'm excited to share this content with our viewers and appreciate the connection that we can provide for military enlisted, veterans, and families." – Lamar Seay, Co-Founder VYRE Network

VYRE users will be able to stream WATM’s curated TV shows, feature stories and documentaries in the second quarter 2024 through VYRE free apps on Apple TV, Roku, Amazon Fire, Android, iPhone, Smart TV’s, LG, Samsung TV, Sony, Panasonic, and VYRE.tv

ABOUT RECURRENT
Recurrent is a digital media company whose content from trusted brands aims to foster generations of passionate audiences across enthusiast verticals. Recurrent is focused on optimizing and growing trusted digital media brands within five key categories: Automotive, Home, Military and Defense, Science and Tech, and Outdoors. Its titles such as BobVila.com, The Drive, Dwell, Popular Science, and Outdoor Life inspire and inform more than 70 million unique visitors each month.

ABOUT VYRE NETWORK
VYRE Network is a free global streaming platform that delivers NEXT-GENERATION movies, shows, and sports, live and on-demand to audiences worldwide through niche channels. Since its launch in 2019 VYRE has consistently been a bridge between independent and mainstream entertainment for film creators and athletes. Vyrenetwork.com

VYRE Network / Cabo Verde Capital, Inc.
Investor Relations
ir@vyrenetwork.com
Social Media @vyrenetwork

Forward Looking Statements
This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934. Such statements include any that may predict, forecast, indicate, or imply future results, performance or achievements, and may contain the words estimate, project, intend, forecast, anticipate, plan, planning, expect, believe, likely, should, could, would, may or similar words or expressions. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause the Company's actual results and financial position to differ materially from those in such statements, which involve risks and uncertainties, including those relating to the Company's ability to grow. Actual results may differ materially from those predicted and any reported should not be considered an indication of future performance. Potential risks and uncertainties include the Company's operating history and resources, together with all usual and common economic, competitive, and equity market conditions / risks.

FAQ

What is the name of the new niche channel launched by VYRE Network in partnership with Recurrent Ventures?

The new niche channel is called We Are The Mighty Military Channel.

Who is spearheading the partnership between VYRE Network and Recurrent Ventures?

The partnership is spearheaded by Katherine Torres-Pummill, Recurrent's Vice President of Military Partnerships, and Lamar Seay, Co-Founder of VYRE Network and a U.S. Marine Corps veteran.

How will the We Are The Mighty channel be monetized?

The We Are The Mighty channel will be monetized through programmatic advertising by Publica and product placement opportunities with original content and curated events.

What is the focus of Recurrent's Military vertical?

Recurrent's Military vertical focuses on celebrating service, covering unique military and defense news, and facilitating connections within the military community.

What is the target audience of the We Are The Mighty channel?

The We Are The Mighty channel targets the 133 million mega-niche community of America's military, veterans, and their families.