Vionic Shoes Partners with Breast Cancer Research Foundation (BCRF) to Launch Limited Edition Capsule Collection During Breast Cancer Awareness Month
Vionic, part of Caleres (NYSE: CAL), is launching a limited-edition footwear collection for Breast Cancer Awareness Month, donating 100% of sales from three styles to the Breast Cancer Research Foundation (BCRF). This initiative includes a minimum commitment of $100,000 to support crucial research. The collection features the Gemma Mule Slipper, Relax Slipper, and Pismo Casual Sneaker, all in pink, with 100% of proceeds going to BCRF. Vionic emphasizes its commitment to corporate social responsibility and community support in the fight against breast cancer.
- Contribution of a minimum of $100,000 to BCRF for breast cancer research.
- Launching a limited-edition footwear line that promotes breast cancer awareness.
- Highlighting corporate social responsibility through support for critical medical research.
- None.
The stylish capsule collection will raise life-saving funds for Breast Cancer research throughout the month of October
SAN RAFAEL, Calif., Oct. 3, 2022 /PRNewswire/ -- Starting Oct. 1, style-driven supportive footwear brand, Vionic, part of the Caleres (NYSE: CAL) portfolio, will be donating
This limited-edition line of Vionic best-sellers features its plush Gemma Mule Slipper, its sleek Relax Slipper, and the eco-conscious Pismo Casual Sneaker—all of which are featured in a signature pink color and adorned with an iconic awareness ribbon. Funds raised will support BCRF's mission to prevent and cure breast cancer by advancing the world's most promising research.
"Breast cancer research is an important part of the ongoing work to support our community at Vionic," said Angela Caltagirone, senior vice president and general manager, Vionic Group. "As a part of our social responsibility efforts, we as a company, are proud to support those that are enduring this disease and we will never give up hope on finding a cure."
Featuring the brand's podiatrist-developed Vio-motion technology delivering Three-Zone Comfort which empowers individuals to live healthy lives, from the ground up, the BCRF Vionic styles will be available on vionicshoes.com starting Oct. 1.
For more information about BCRF, visit www.bcrf.org.
About BCRF: Breast cancer is a complex disease with no simple solution. Research is the key to stopping it in its tracks. Founded in 1993 by Evelyn H. Lauder, the Breast Cancer Research Foundation is the largest private funder of breast cancer research in the world. We invest in the best minds in science—from those investigating prevention to metastasis—and foster cross-disciplinary collaboration. Our approach accelerates the entire field and moves us closer to the answers we urgently need. We can't stop now. Join us in fueling the world's most promising research. With you, we will be the end of breast cancer. Learn more and get involved at BCRF.org.
Vionic designs its Three-Zone Comfort technology into every shoe it makes, resulting in unparalleled stability, ultimate arch support, and cushioning. As pioneers in foot health with a global team of experts behind the brand, Vionic brings a fresh perspective to fashionable, supportive footwear. Featuring a wide range of silhouettes, premium materials, and thoughtful design for women and men, Vionic offers the style you want with the comfort you crave across a vast selection of active, casual & dress options, sandals, and slippers. Press features for Vionic include the cover of O, The Oprah Magazine, as well as coverage in InStyle, Women's Health, Buzzfeed, Refinery29, Men's Health, Travel + Leisure, People, and on The Today Show. For additional information about Vionic footwear, visit www.vionicshoes.com.
Caleres is the home of today's most coveted footwear brands and represents a diverse portfolio spanning all of life's styles and experiences. Every shoe tells a story and Caleres has the perfect fit for every one of them. Our collections have been developed and acquired to meet the evolving needs of today's assorted and growing global audiences, with consumer insights driving every aspect of the innovation, design, and craft that go into our distinctly positioned brands, including Famous Footwear, Sam Edelman, Naturalizer, Allen Edmonds, Vionic, Dr. Scholl's Shoes, and more. The Caleres story is most simply defined by the company's mission: Inspire people to feel great…feet first.
CONTACT: Amy Cunha, amy@bigpicpr.com
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