Vionic Announces Launch Collection of VIONIC x PROTEUS™ Sustainable Sneaker Line with Fabien Cousteau's Proteus Ocean Group

Rhea-AI Summary

Vionic Shoes, under Caleres (NYSE: CAL), introduces the VIONIC x PROTEUS™ sneaker collection, promoting sustainability and ocean health. The partnership with Proteus Ocean Group commits $500,000 over three years to support innovative ocean preservation solutions. The launch includes eco-conscious Beach sneakers made from recycled materials and features Vionic's Three-Zone Comfort technology. A beach cleanup event in Santa Monica marked the collaboration's start, collecting over 500 pounds of waste and fostering community engagement in ocean conservation.

Positive

• Collaboration with Proteus Ocean Group promoting sustainability, committing $500,000 over three years.
• Launch of eco-friendly sneakers utilizing recycled materials and Vionic's comfort technology.
• Successful community engagement through beach cleanup initiatives, enhancing brand visibility.

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• None.

Committed to a sustainable and environmentally conscious future, Vionic launches collaboration footwear line to support Proteus Ocean Group in finding innovative solutions to preserve and heal the ocean

SAN RAFAEL, Calif., June 28, 2022 /PRNewswire/ -- Today Vionic Shoes, part of the Caleres (NYSE:CAL) portfolio of brands, is proud to announce a mission-driven collection of footwear VIONIC x PROTEUS™, a sustainable sneaker collection initiative supporting PROTEUS™ founded by renowned aquanaut, ocean explorer, and environmentalist Fabien Cousteau -- grandson of Jacques-Yves Cousteau -- is the world's most advanced underwater research station and habitat, built to foster global awareness for the ocean and climate change. The partnership will provide $500,000 over the next three years to support ocean health, sustainability and innovation for PROTEUS™, the partnership will also include co-branded beach cleanups and a consumer education campaign with the exclusive launch of the 'sea-inspired' capsule collection of Vionic's eco-conscious Beach sneakers.

To launch the collaboration, Vionic held a beach clean-up in Santa Monica with Fabien Cousteau in attendance as a part of the first in a series of beach cleanups as a part of the consumer education campaign.  "The beach cleanup in Santa Monica this past weekend was an excellent kick-off to our ongoing beach cleanup series with Vionic. Not only did we collect over 500 pounds  of garbage on the beach, we also created a space for the community to connect over a shared passion: ocean conservation. Our goal is to continue creating awareness and driving action at the local level, therefore taking essential steps in addressing climate change," said Fabien Cousteau, Founder and Executive board member, Proteus Ocean Group, Ltd.

The VIONIC x PROTEUS™ collection's sustainable design features three styles, the Laguna, Malibu and Pismo incorporating canvas fabric from natural materials made with Repreve® fabric, outsoles made from a rubber- and soybean-based compound, and Vegan certification. The PROTEUS™ capsule collection of eco-conscious Vionic Beach sneakers showcases an exclusive 'sea-inspired coral' print. Repreve® is 100% post–consumer recycled material created from ocean–bound plastic bottles collected up to 30 miles at sea, off coastlines of developing countries/regions that lack formal waste recycling systems, using more than 30 billion plastic recycled bottles.

All the VIONIC x PROTEUS™  styles feature Vionic's podiatrist-developed Three-Zone Comfort technology, known for promoting overall foot health and for offering relief to those who suffer from painful conditions such as Plantar fasciitis. With wellness for people and the planet being central to its core values, Vionic advocates for community in many ways through its Vionic Cares philanthropic branch. Aligning with consumers for whom sustainability is also front of mind, Vionic is honored to be a founding sponsor of PROTEUS™.

"Vionic, at its core, is a wellness brand, contributing to individuals' health by empowering them to live their best lives, from the ground up," said Angela Caltagirone, senior vice president and general manager of Vionic. "With PROTEUS™, we align in our sense of innovation and in our commitment to our oceans and planet. We will lean on the expertise of the PROTEUS™ team to guide us in making the best eco-forward decisions we can. In turn, we'll bring their message to our customers to create greater demand for more sustainability in all consumer goods, including footwear. 

To learn more about VIONIC x PROTEUS™  collection visit https://www.vionicshoes.com/proteus.

About Vionic

Vionic designs its Three-Zone Comfort technology into every shoe it makes, resulting in unparalleled stability, ultimate arch support, and cushioning. As pioneers in foot health with a global team of experts behind the brand, Vionic brings a fresh perspective to fashionable, supportive footwear. Featuring a wide range of silhouettes, premium materials, and thoughtful design for women and men, Vionic offers the style you want with the comfort you crave across a vast selection of active, casual and dress options, sandals, and slippers. Press features for Vionic include the cover of O, The Oprah Magazine, as well as coverage in InStyle, Women's Health, Buzzfeed, Refinery29, Men's Health, Travel + Leisure, People, and on The Today Show. For additional information about Vionic footwear, visit www.vionicshoes.com.

About Caleres (NYSE: CAL)

Caleres is the home of today's most coveted footwear brands and represents a diverse portfolio spanning all of life's styles and experiences. Every shoe tells a story and Caleres has the perfect fit for every one of them. Our collections have been developed and acquired to meet the evolving needs of today's assorted and growing global audiences, with consumer insights driving every aspect of the innovation, design, and craft that go into our distinctly positioned brands, including Famous Footwear, Sam Edelman, Naturalizer, Allen Edmonds, Vionic, Dr. Scholl's Shoes, and more. The Caleres story is most simply defined by the company's mission: Inspire people to feel great…feet first.   

About PROTEUS™

PROTEUS™ is the world's most advanced underwater station, built to enable research seeking to address the most pressing issues the Earth faces. PROTEUS™ will be a catalyst to improve the health of humanity and the oceans upon which all life relies. Educational programmatic goals for PROTEUS™, and facilitating the science and research that will take place on PROTEUS™ in the future; offering scientists and academics an essential state-of-the-art research lab and a platform to give rise to disruptive scientific breakthroughs in areas such as medicine, genetics, sustainable energy and food cultivation. For additional information visit https://www.proteusoceangroup.com/.

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SOURCE Vionic Group

FAQ

What is the VIONIC x PROTEUS™ sneaker collection?

It is a sustainable sneaker collection launched by Vionic Shoes, part of Caleres, aimed at promoting ocean health and sustainability.

How much money is Vionic committing to the Proteus Ocean Group?

Vionic is committing $500,000 over the next three years to support ocean health and sustainability initiatives.

What are the features of the VIONIC x PROTEUS™ sneakers?

The sneakers feature recycled materials, including Repreve® fabric, and Vionic's Three-Zone Comfort technology for foot health.

When was the VIONIC x PROTEUS™ collection launched?

The collection was announced on June 28, 2022, alongside a beach cleanup event in Santa Monica.

What goals does the partnership with Proteus Ocean Group aim to achieve?

The partnership aims to create awareness about ocean conservation and support innovative solutions for ocean health.