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Rykä Releases XpectFit—Its First-Ever Sneaker Collection Designed for Pregnancy and Beyond
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Rykä has launched its first collection of performance maternity shoes, the XpectFit, targeting expectant mothers. This collection features sneakers designed with a focus on comfort, including a wider forefoot and narrower heel for stability. With options for training, walking, and casual use, each shoe includes a massaging OrthoLite® insole and is machine-washable. The launch is timely, coinciding with the COVID-19 baby boom, and reflects Rykä's commitment to creating shoes for women, by women. The collection is available on various retail platforms, including Ryka.com and Famousfootwear.com.
Positive
Launch of XpectFit maternity shoes targeting expectant mothers.
Shoes designed for comfort with features like a wider forefoot and massaging insoles.
Targeted timely release during the COVID-19 baby boom.
Negative
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ST. LOUIS--(BUSINESS WIRE)--
Rykä, the first company to make athletic shoes designed specifically for women, announces its first-ever collection of performance maternity shoes. The XpectFit collection extends Rykä’s women-centric focus to expectant mothers.
Rykä Releases XpectFit, Its First-Ever Sneaker Collection Designed for Pregnancy and Beyond (Photo: Business Wire)
The XpectFit collection provides pregnant women with workout sneakers featuring a wider forefoot perfect for swollen feet and a narrower heel for a more secure fit. Easy on and off styling, a massaging OrthoLite® insole that promotes circulation, and stretchy, breathable materials all provide comfort during pregnancy and beyond. All XpectFit styles are machine-washable.
“We have a long history of creating shoes just for women, and it was a natural next step for us to design this collection of shoes for soon-to-be moms,” said Natelle Baddeley, SVP design, product development and merchandise. “After months of successful wear testing with women in various stages of pregnancy, we are excited to now be able to offer the shoes to our greater Rykä community. With the COVID-19 baby boom, the timing was perfect as these shoes are needed now more than ever.”
Comprised of three styles, the Rykä XpectFit offers training (the Lovable), walking (the Love Life) and casual (the Laid Back) sneakers, thoughtfully designed for women, by women (who have been there). The performance materials built into the shoe enable her to continue doing the activities she loves throughout her pregnancy. Each shoe features Rykä’s proprietary full-length RE-ZORB® LITE insert for exceptional impact protection and shock absorption. An internal fused support sleeve promotes lateral stability, and a sticky rubber outsole offers traction and durability.
The name XpectFit comes from the idea that expecting mothers deserve, and should expect, shoes with a great fit. The Rykä brand is dedicated to developing products for the needs of women, and this collection is meant to further deliver on that promise.
Rykä is about feeling strong. Feeling fit. Feeling connected to ourselves and one another. That's the power of fitness. And the difference of a shoe designed just for women. By women, for women, starting with our founder, Sheri Poe. We were the first brand ever to create athletic shoes specifically for a woman’s unique foot shape, muscle movement, and build. And we're the only athletic shoe company solely dedicated to women. It’s pretty powerful stuff.
About Caleres (NYSE: CAL):
Caleres is a diverse portfolio of global footwear brands. Our products are available virtually everywhere - in the nearly 1,000 retail stores we operate, in hundreds of major department and specialty stores, on our branded e-commerce sites, and on many additional third-party retail websites. Famous Footwear offers great casual and athletic brands for the entire family with convenient, curated, affordable collections. Sam Edelman keeps expressive women in step with the latest trends in a playful, whimsical way. Naturalizer shoes are beautiful from the inside out, with elegant simplicity and legendary fit re-imagined for today’s consumer. Allen Edmonds combines old world craft with new world technology to create luxe footwear for the discerning man who wants sophisticated, modern classics. Rounding out our family of brands are Vionic, Vince, Franco Sarto, Dr. Scholl’s Shoes, LifeStride, Blowfish Malibu, Bzees, Circus by Sam Edelman and Rykä . Combined, these brands make Caleres a company with both a legacy and a mission. Our legacy is our more than 140 years of craftsmanship and our passion for fit, while our mission is to continue to inspire people to feel great… feet first. Visit caleres.com to learn more about us.
Caleres launched Rykä's XpectFit collection, its first performance maternity shoes designed for expectant mothers.
When was the XpectFit maternity shoe collection released?
The XpectFit collection was announced recently, capitalizing on the COVID-19 baby boom.
Where can I buy the XpectFit maternity shoes?
XpectFit maternity shoes are available on Ryka.com, Famousfootwear.com, and through select retail partners.
What features make the XpectFit maternity shoes unique?
The XpectFit shoes offer a wider forefoot, narrow heel, massaging insoles, and are machine-washable, designed specifically for comfort during pregnancy.
