Allen Edmonds Redefines American Luxury With Introduction of The Reserve Collection
Allen Edmonds, a leading brand in the Caleres (NYSE: CAL) portfolio, has launched The Reserve Collection, showcasing over 100 years of American craftsmanship. This exclusive capsule represents the pinnacle of American shoemaking, featuring eight distinctive styles meticulously handcrafted in Port Washington, Wisconsin. The collection, priced from $800 to $3,000, uses the finest leathers and revitalized heritage machinery.
Jay Schmidt, CEO of Caleres, emphasized the collection's role in elevating American luxury and expanding Allen Edmonds' market presence. The Reserve Collection will be available in September at select retailers, supported by a campaign titled 'An Exhibition of Distinction', featuring model Sean O'Pry.
Allen Edmonds, un marchio leader del portafoglio Caleres (NYSE: CAL), ha lanciato La Collezione Riserva, che celebra oltre 100 anni di artigianato americano. Questa esclusiva capsule rappresenta il culmine della calzature americane, con otto stili distintivi meticolosamente realizzati a mano a Port Washington, Wisconsin. La collezione, con prezzi che vanno da 800 a 3.000 dollari, utilizza le migliori pelli e macchinari di eredità rivitalizzati.
Jay Schmidt, CEO di Caleres, ha sottolineato l'importanza della collezione nel valorizzare il lusso americano e nell'espandere la presenza di Allen Edmonds nel mercato. La Collezione Riserva sarà disponibile a settembre presso rivenditori selezionati, supportata da una campagna intitolata 'Un'Espressione di Distinzione', con protagonista il modello Sean O'Pry.
Allen Edmonds, una marca líder en el portafolio de Caleres (NYSE: CAL), ha lanzado La Colección Reserva, que muestra más de 100 años de artesanía americana. Esta cápsula exclusiva representa la cúspide de la fabricación de calzado en Estados Unidos, presentando ocho estilos distintivos meticulosamente hechos a mano en Port Washington, Wisconsin. La colección, con precios que van desde $800 hasta $3,000, utiliza los mejores cueros y maquinaria de herencia revitalizada.
Jay Schmidt, CEO de Caleres, destacó el papel de la colección en elevar el lujo americano y expandir la presencia de Allen Edmonds en el mercado. La Colección Reserva estará disponible en septiembre en minoristas seleccionados, apoyada por una campaña titulada 'Una Exhibición de Distinción', con el modelo Sean O'Pry como protagonista.
앨런 에드먼드스(Allen Edmonds)는 칼레레스(Caleres, NYSE: CAL) 포트폴리오의 선도적인 브랜드로서 리저브 컬렉션을 출시했습니다. 이 컬렉션은 100년 이상의 미국 장인 정신을 보여줍니다. 이 독점 캡슐은 여덟 가지 독특한 스타일로 미국 신발 제작의 정점을 나타내며, 위스콘신주 포트 워싱턴에서 세심하게 수작업으로 제작되었습니다. 이 컬렉션은 $800에서 $3,000까지의 가격대에 있으며, 최고의 가죽과 복원된 유산 기계가 사용됩니다.
칼레레스의 CEO인 제이 슈미트(Jay Schmidt)는 이 컬렉션이 미국의 럭셔리를 높이고 앨런 에드먼드스의 시장 존재감을 확장하는 데 중요한 역할을 한다고 강조했습니다. 리저브 컬렉션은 9월부터 선정된 소매점에서 제공되며, 모델 숀 오프라이(Sean O'Pry)가 참여하는 '차별화된 전시'라는 캠페인으로 지원됩니다.
Allen Edmonds, une marque leader du portefeuille Caleres (NYSE: CAL), a lancé La Collection Réserve, mettant en valeur plus de 100 ans de savoir-faire américain. Cette capsule exclusive représente le summum de l'artisanat de chaussure américain, avec huit styles distinctifs méticuleusement fabriqués à la main à Port Washington, Wisconsin. La collection, dont les prix varient de 800 à 3 000 dollars, utilise les meilleurs cuirs et des machines héritées revitalisées.
Jay Schmidt, PDG de Caleres, a souligné le rôle de la collection dans l'élévation du luxe américain et l'expansion de la présence d'Allen Edmonds sur le marché. La Collection Réserve sera disponible en septembre chez des détaillants select, soutenue par une campagne intitulée 'Une Exposition de Distinction', avec le modèle Sean O'Pry.
Allen Edmonds, eine führende Marke im Portfolio von Caleres (NYSE: CAL), hat Die Reserve-Kollektion lanciert, die über 100 Jahre amerikanisches Handwerk präsentiert. Diese exklusive Capsule stellt den Höhepunkt der amerikanischen Schuhmacherkunst dar und umfasst acht unverwechselbare Stile, die sorgfältig in Port Washington, Wisconsin, handgefertigt wurden. Die Kollektion, deren Preise von 800 bis 3.000 US-Dollar reichen, verwendet die besten Leder und revitalisierte Erbe-Maschinen.
Jay Schmidt, CEO von Caleres, betonte die Rolle der Kollektion bei der Förderung des amerikanischen Luxus und der Erweiterung der Marktpräsenz von Allen Edmonds. Die Reserve-Kollektion wird im September bei ausgewählten Einzelhändlern erhältlich sein, unterstützt durch eine Kampagne mit dem Titel 'Eine Ausstellung der Unterscheidung', in der das Model Sean O'Pry zu sehen sein wird.
- Launch of The Reserve Collection, showcasing premium American craftsmanship
- Prices ranging from $800 to $3,000, potentially increasing revenue per unit
- Expansion into high-end luxury market segment
- Distribution through select premium retailers like Bergdorf Goodman and Nordstrom
- None.
A Testament to Over 100 Years of American Craftsmanship
The highest quality, handcrafted American shoes ever made in
“The Reserve Collection demonstrates our belief in the power of the Allen Edmonds brand and commitment to raising the bar on American Luxury. By championing American craftsmanship, deepening our focus on sustainability, elevating and expanding our market presence, we are ensuring that Allen Edmonds will continue to lead as an iconic American heritage luxury brand,” said Jay Schmidt, president and CEO of Caleres.
The Reserve Collection celebrates Allen Edmonds' unwavering devotion to American artisanship. Each Reserve Collection pair is meticulously handcrafted in the
Produced in limited quantities, The Reserve Collection features eight distinctive styles, including brogues, loafers, cap-toes, and derby boots, with retail prices starting at
Founded in 1922, Allen Edmonds has always championed the belief that the traditional way of making shoes is the best way. This philosophy is vividly demonstrated in The Reserve Collection.
The Reserve Collection will be supported by a dedicated campaign titled “An Exhibition of Distinction,” photographed by Cliff Watts and featuring American model legend Sean O'Pry. The Reserve Collection will be available in September at select retailers, including Bergdorf Goodman, Nordstrom, and Allen Edmonds stores across the country,
For more information, please visit AllenEdmonds.com.
Imagery courtesy of Allen Edmonds
About Allen Edmonds
Celebrating 100 years in 2022, Allen Edmonds is a
About Caleres
Caleres is a market-leading portfolio of global footwear brands that includes Famous Footwear, Sam Edelman, Allen Edmonds, Naturalizer and Vionic. Our products are available virtually everywhere - in the nearly 1,000 retail stores we operate, in hundreds of major department and specialty stores, on our branded e-commerce sites, and on many additional third-party retail websites. Combined, these brands make Caleres a company with both a legacy and a mission. Our legacy is our more than 140 years of craftsmanship and our passion for fit, while our mission is to continue to inspire people to feel great… feet first. Visit caleres.com to learn more about us.
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Source: Caleres
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