Allen Edmonds Launches Expanded Virtual Trunk Show Featuring Completely Customizable Fan-Favorite Styles

Rhea-AI Summary

Allen Edmonds has launched an expanded online customizable trunk show, allowing consumers to create unique shoe designs until March 13, 2021, at allenedmonds.com. The event waives the usual custom fee and offers styles such as sneakers and oxfords with multiple material and color options. Larger sizes from 6.5 to 15 and widths from B to EEE are available, along with a Recrafting service to extend shoe life. This initiative responds to high demand for new and classic sneaker styles, enhancing customization options for existing and new customers.

Positive

• Expanded customization options enhance consumer engagement.
• Waived custom fee encourages more purchases during the trunk show.
• Diverse sizing options attract a broader customer base.
• Recrafting service promotes sustainability and customer loyalty.

Negative

• None.

For a limited time, Allen Edmonds has launched an expanded online customizable trunk show where consumers can create an entirely unique design with a range of modern silhouettes, quality materials, and durable soles.

The expanded Allen Edmonds trunk show will be live on their website at allenedmonds.com to consumers until Saturday, March 13, 2021, and the usual custom fee is being waived for this event. Consumers have the option of choosing the following styles: Park Avenue Sneaker, Strand Sneaker, Courtside Sneaker, Park Avenue Cap-Toe Oxford, Strandmok Cap-Toe Oxford, and Higgins Mill Boot. Once a style is chosen, the creative process begins by choosing a leather or suede upper as well as a rubber sole in multiple color options.

The limited-time trunk show will also encompass Allen Edmonds’ extended sizing options which offer the ability to find the perfect fit for almost any foot. The majority of the styles are available in large sizing range from size 6.5 - 15 and come in a variety of widths from B - EEE. Additionally, with Allen Edmonds’ Recrafting service, consumers can extend the life of their favorite shoes by entrusting them to an authentic Allen Edmonds craftsman.

“Due to the high demand of our new sneaker styles and all-time favorites, we came up with the idea to create a one-time event where consumers can create the shoes of their dreams. With multiple different styles, uppers, and soles to choose from, consumers can perfectly create shoes that are completely original and express themselves,” said Brad Adams, senior vice president of heritage brands for Caleres. “Our factory in Port Washington, Wis., allows us the flexibility to offer custom styles to our customers who are connoisseurs of the craft of shoemaking and love putting their personal touch on their footwear. This event offers more styles and options than ever before for our core customers, as well as those new to Allen Edmonds.”

Through the Allen Edmonds handcrafting process, each shoe is individually created to produce the best fit with the highest quality construction. Allen Edmonds has and always will offer customization across its classic styles. This trunk show allows current customers the opportunity to now get creative with the brand’s more casual styles and sneakers.

About Caleres

Caleres is the home of today’s most coveted footwear brands and represents a diverse portfolio spanning all of life’s styles and experiences. Every shoe tells a story and Caleres has the perfect fit for every one of them. Our collections have been developed and acquired to meet the evolving needs of today’s assorted and growing global audiences, with consumer insights driving every aspect of the innovation, design, and craft that go into our distinctly positioned brands, including Famous Footwear, Sam Edelman, Naturalizer, Allen Edmonds, Vionic, Dr. Scholl’s Shoes, and more. The Caleres story is most simply defined by the company’s mission: Inspire people to feel great…feet first.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210226005654/en/

FAQ

What is the duration of the Allen Edmonds customizable trunk show?

The trunk show is available until March 13, 2021.

Is there a custom fee for the Allen Edmonds trunk show?

The usual custom fee is waived for this trunk show event.

What styles can be customized during the Allen Edmonds trunk show?

Consumers can customize styles such as the Park Avenue Sneaker, Strand Sneaker, and more.

What sizes are available for customization in the trunk show?

Sizes range from 6.5 to 15 with widths from B to EEE.

How does the Recrafting service work for Allen Edmonds shoes?

The Recrafting service extends the life of shoes by allowing consumers to return them for refurbishment.