The Cheesecake Factory Helps You Get a Jump Start on Holiday Shopping With Special Gift Card Offer

Rhea-AI Summary

The Cheesecake Factory (NASDAQ: CAKE) has announced its holiday gift card promotion starting November 14 online and November 29 in restaurants, running through December 31, 2024. For every $50 in gift cards purchased, customers will receive a $15 bonus card redeemable from January 1 through February 28, 2025. The promotion aims to give customers an early start on holiday shopping, offering access to the restaurant's extensive menu of over 250 items and 30+ cheesecake varieties. The bonus cards can be used for dining in or online orders for pickup and curbside to-go.

Positive

• Early launch of holiday promotion could drive increased Q4 gift card sales
• Multi-channel availability (online and in-restaurant) expands sales opportunities
• Bonus card redemption period in Q1 2025 could boost traditionally slower post-holiday sales

Negative

• Higher value bonus card ($15) compared to typical industry promotions may impact margins
• Extended promotional period could dilute regular-priced sales

Insights

Market Research Analyst

This promotional gift card offer represents a strategic move to boost Q4 2024 sales and early 2025 traffic. The $15 bonus card on $50 purchases equates to a 30% incentive, which is competitive in the casual dining sector. The early online launch (November 14) versus in-store (November 29) shows adaptation to digital shopping trends.

Historical data suggests restaurant gift card promotions typically generate a 10-20% lift in Q4 sales, with redemptions driving traffic during traditionally slower winter months. The February 28 expiration creates urgency while targeting the post-holiday slump. Additionally, customers typically spend 20-35% above the card value when redeeming, providing incremental revenue opportunities.

Holiday Gift Card Offer Available Online Beginning November 14 and in Restaurants Beginning November 29

CALABASAS HILLS, Calif.--(BUSINESS WIRE)-- The Cheesecake Factory^® (NASDAQ: CAKE), known for its extensive menu, generous portions and legendary desserts, is kicking off the holiday season early this year with a special gift card offer available online beginning today, Thursday, November 14 through the end of the year: For every $50 worth of gift cards purchased online, guests will receive a $15 bonus card redeemable from January 1 through February 28, 2025.* Additionally, this offer will be available at all of The Cheesecake Factory restaurants nationwide beginning Black Friday, November 29, through the end of the year.*

(Photo: Business Wire)

With more than 250 menu selections – freshly prepared and from scratch – and more than 30 legendary cheesecakes, The Cheesecake Factory gift cards and bonus cards are the perfect gift to give to anyone on your holiday list – or to keep for yourself. Use them when dining in or ordering online for pickup or curbside to-go from https://www.thecheesecakefactory.com.

"We are pleased to give our guests a little more time to do their holiday shopping this year by offering our holiday gift card promotion online earlier than usual," said David Overton, Founder, and CEO of The Cheesecake Factory Incorporated. "With such an extensive menu, we’ve always said we offer ‘something for everyone’ and we hope this special offer will allow our guests and their gift recipients to use the bonus card to enjoy whatever they’re in the mood for.”

For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com
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*Terms and Conditions:

• Subject to availability, purchaser will receive one $15.00 Bonus Card for every $50.00 worth of The Cheesecake Factory gift cards purchased online in a single transaction from 11/14/2024 through 12/31/2024 at https://www.thecheesecakefactory.com/gift-cards, or purchased from any The Cheesecake Factory restaurant located in the United States, including the Commonwealth of Puerto Rico, in a single transaction from 11/29/2024 through 12/31/2024. Bonus Cards may be used beginning 01/01/2025 and expire 02/28/2025 (end of business day). Promotion may be terminated at any time. Bonus Cards may not be used in conjunction with any other discount or offer. Full terms and conditions, including additional restrictions on the use of Bonus Cards, are available at https://www.thecheesecakefactory.com/gift-card-offer.

About The Cheesecake Factory Incorporated

The Cheesecake Factory is a leader in experiential dining. We are culinary forward and relentlessly focused on hospitality. Delicious, memorable experiences created by passionate people – this defines who we are and where we are going. We currently own and operate 347 restaurants throughout the United States and Canada under brands including The Cheesecake Factory®, North Italia®, Flower Child® and a collection of other FRC brands. Internationally, 34 The Cheesecake Factory® restaurants operate under licensing agreements. Our bakery division operates two facilities that produce quality cheesecakes and other baked products for our restaurants, international licensees and third-party bakery customers. In 2024, we were named to the FORTUNE Magazine "100 Best Companies to Work For®" list for the eleventh consecutive year. To learn more, visit www.thecheesecakefactory.com, www.northitalia.com, www.iamaflowerchild.com and www.foxrc.com.

From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license. Fortune^® and Fortune 100 Best Companies to Work For^® are registered trademarks of Fortune Media IP Limited and are used under license. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, The Cheesecake Factory Incorporated.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241114383262/en/

Berk Communications

Brooke Levine / Alexandra Seibt

732-735-5982 / 440-413-6606

cheesecake@berkcommunications.com

Source: The Cheesecake Factory Incorporated

FAQ

When does The Cheesecake Factory's (CAKE) 2024 holiday gift card promotion start?

The promotion starts November 14, 2024, for online purchases and November 29, 2024, for in-restaurant purchases.

What is The Cheesecake Factory's (CAKE) 2024 holiday gift card bonus offer?

Customers receive a $15 bonus card for every $50 worth of gift cards purchased.

When can the Cheesecake Factory (CAKE) 2024 holiday bonus cards be redeemed?

The bonus cards can be redeemed from January 1 through February 28, 2025.

Where can I purchase Cheesecake Factory (CAKE) gift cards for the 2024 holiday promotion?

Gift cards can be purchased online at thecheesecakefactory.com/gift-cards or at any Cheesecake Factory restaurant in the United States, including Puerto Rico.