The Cheesecake Factory Announces Online Winter Rewards Gift Card Offer Exclusively for Cheesecake Rewards Members

Rhea-AI Summary

The Cheesecake Factory (NASDAQ: CAKE) has announced a special Winter Rewards Gift Card promotion exclusively for Cheesecake Rewards members. From January 22 through February 18, 2025, members will receive a $10 dining credit for every $50 in gift cards purchased online through their rewards account.

The dining credits will be available from February 19 through March 31, 2025, and can only be redeemed for dine-in purchases. Credits cannot be used for alcohol, gift cards, tax, or gratuity. Multiple credits can be redeemed on the same check. The promotion is accessible only through members' reward accounts, not through the main website.

Cheesecake Rewards is the company's nationwide loyalty program that offers members benefits including online reservations, birthday cheesecake, and exclusive promotional offers. New members who join by February 18 will be eligible for this promotion.

Positive

• Potential increase in gift card sales through member incentivization
• Promotion could drive new membership sign-ups for rewards program
• Strategy to increase dine-in traffic during typically slower winter/early spring period

Negative

• Dining credits to dine-in only, restricting redemption options
• Promotional credits have relatively short redemption window (40 days)
• 20% reward value ($10 per $50) may impact profit margins

Cheesecake Rewards® Members will Receive a $10 Dining Credit for Every $50 Gift Card Purchased Online Through Their Cheesecake Rewards Account Now Through February 18

CALABASAS HILLS, Calif.--(BUSINESS WIRE)-- The Cheesecake Factory^® (NASDAQ: CAKE), known for its extensive menu, generous portions and legendary desserts, is making winter a little sweeter for Cheesecake Rewards members and giving guests another reason to join the program with its Winter Rewards Gift Card Offer. Now through February 18, for every $50 in Gift Cards purchased online through their Cheesecake Rewards account, rewards members will receive a $10 Dining Credit redeemable for dine-in (only) from February 19, 2025 through March 31, 2025*. To purchase a gift card during this promotion, Cheesecake Rewards members must simply log-in to their rewards account to access the Winter Rewards Gift Card Offer link.

(Photo: Business Wire)

Cheesecake Rewards is The Cheesecake Factory’s exciting rewards program that is available nationwide. The program is free to join and provides members with access to online reservations, and a complimentary slice of cheesecake for their birthday. Members also get exclusive access to offers and rewards throughout the year – like this gift card offer. Guests who sign up for Cheesecake Rewards by February 18 will have access to this offer.

*Terms and Conditions:

Cheesecake Rewards® Members (“Members”) will receive one $10.00 dining credit for every $50.00 worth of Gift Cards purchased online through their Cheesecake Rewards account in a single transaction from 01/22/2025 through 02/18/2025. To qualify for this promotion, Cheesecake Rewards® Members must access this promotion from their Cheesecake Rewards® account dashboard and provide their Rewards Number (i.e. registered mobile phone number) in the designated box when making any such purchase. This promotion will not be available by accessing The Cheesecake Factory® main website gift card page, as it is an exclusive offer to Cheesecake Rewards® Members.

$10.00 dining credit may only be used for one purchase transaction and may not be used for purchases of alcohol or gift cards, or for tax, or gratuity. If $10 dining credit is applied to a purchase of less than $10.00, Member will receive a dining credit only for the amount of such purchase. $10 dining credit will appear in Members’ Cheesecake Rewards® account on 2/19/2025. $10 dining credits may only be redeemed when dining at a The Cheesecake Factory restaurant in the United States (including Puerto Rico) from 02/19/2025 through 03/31/2025. Dining credits expire 03/31/2025, end of business day.

Offer valid in the US only. All items subject to availability. No cash value. Non-transferable. Members may redeem multiple $10 dining credits on the same check. $10 dining credits may not otherwise be combined with any other offer.

Full terms and conditions, including additional restrictions on the use of $10 dining credits, are available at www.thecheesecakefactory.com/winter-rewards-gift-card-offer.

For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com
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About The Cheesecake Factory Incorporated

The Cheesecake Factory is a leader in experiential dining. We are culinary forward and relentlessly focused on hospitality. Delicious, memorable experiences created by passionate people – this defines who we are and where we are going. We currently own and operate 348 restaurants throughout the United States and Canada under brands including The Cheesecake Factory®, North Italia®, Flower Child® and a collection of other FRC brands. Internationally, 34 The Cheesecake Factory® restaurants operate under licensing agreements. Our bakery division operates two facilities that produce quality cheesecakes and other baked products for our restaurants, international licensees and third-party bakery customers. In 2024, we were named to the FORTUNE Magazine "100 Best Companies to Work For®" list for the eleventh consecutive year. To learn more, visit www.thecheesecakefactory.com, www.northitalia.com, www.iamaflowerchild.com and www.foxrc.com.

From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license. Fortune® and Fortune 100 Best Companies to Work For® are registered trademarks of Fortune Media IP Limited and are used under license. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, The Cheesecake Factory Incorporated.

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20250122213714/en/

MEDIA

Berk Communications

Brooke Levine / Alexandra Seibt

732-735-5982 / 440-413-6606

cheesecake@berkcommunications.com

Source: The Cheesecake Factory Incorporated

FAQ

What is The Cheesecake Factory's (CAKE) Winter Rewards Gift Card offer for 2025?

Members receive a $10 dining credit for every $50 in gift cards purchased online through their Cheesecake Rewards account from January 22 to February 18, 2025.

When can the CAKE Winter Rewards dining credits be redeemed?

The $10 dining credits can be redeemed from February 19, 2025, through March 31, 2025, for dine-in purchases only.

What are the restrictions on CAKE's $10 dining credits?

The credits cannot be used for alcohol, gift cards, tax, or gratuity, and are valid for dine-in only at U.S. locations including Puerto Rico.

Can multiple CAKE dining credits be used on the same check?

Yes, Cheesecake Rewards members can redeem multiple $10 dining credits on the same check during the redemption period.

How can new members access CAKE's Winter Rewards Gift Card offer?

New members who sign up for Cheesecake Rewards by February 18, 2025, will have access to the Winter Rewards Gift Card offer through their rewards account.