Swiss Miss partners with Lucky Charms on new hot cocoa innovation

Rhea-AI Summary

On June 29, 2020, Conagra Brands announced a collaboration between its hot cocoa brand Swiss Miss and Lucky Charms, introducing a new Magically Delicious Hot Cocoa. This product features iconic marshmallows like hearts and rainbows, aimed at appealing to families. Each serving contains 180 calories and is packaged in six pre-portioned servings, retailing for $2.99. The partnership marks Swiss Miss's first co-branded innovation, leveraging Lucky Charms’ popularity while supporting local dairy farms in Wisconsin.

Positive

• Partnership with Lucky Charms enhances product appeal, targeting families and children.
• New hot cocoa has a competitive price of $2.99, potentially boosting sales.
• Swiss Miss supports over 80 local dairy farms, reinforcing community ties.

Negative

• None.

CHICAGO, June 29, 2020 /PRNewswire/ -- America's favorite hot cocoa brand,¹ Swiss Miss, is partnering with Lucky Charms on Magically Delicious Hot Cocoa. This new hot cocoa includes all the iconic Lucky Charms marshmallows including hearts, stars, horseshoes, clovers and blue moons, unicorns, rainbows, and tasty red balloons.

Swiss Miss Hot Cocoa with Lucky Charms Marshmallows is made with real nonfat milk and premium cocoa. The hot cocoa has the timeless flavor that moms know, and the fun marshmallows kids love.

"The partnership with Swiss Miss and Lucky Charms really is a perfect fit in our eyes," said Erik Sword, Senior Brand Manager for Swiss Miss. "The only thing that makes our delicious Swiss Miss hot cocoa even better is marshmallows, so why not use the most fun marshmallows out there.  Now you can get actual Lucky Charms marshmallows for a Magically Delicious® treat your whole family will love!"

The introduction of Swiss Miss Hot Cocoa with Lucky Charms is the first co-branded innovation on the Swiss Miss brand. This delicious hot drink has 180 calories per serving and comes in packages of 6 pre-portioned servings.

"Lucky Charms teaming up with Swiss Miss provides a unique opportunity to give our fans exactly what they have dreamed of, the magical combination of hot cocoa topped with Lucky Charms marshmallows," said Liz Mahler, Senior Brand Manager for Lucky Charms.

Swiss Miss has created its signature blend of hot cocoa with real milk in Menomonie, Wisconsin for more than 50 years. The brand supports more than 80 local dairy farms and packages all products in the USA. In addition to the new variety, people can continue to enjoy the brand's other hot cocoa flavors, including Classics, Sensible Sweets, the Indulgent Collection, Simply Cocoa, and Swiss Miss pudding varieties.

Swiss Miss Hot Cocoa with Lucky Charms is arriving on store shelves now with a suggested retail price of $2.99.

Visit www.swissmiss.com to learn more about Swiss Miss Hot Cocoa with Lucky Charms, as well as the full line of hot cocoa and pudding varieties. To stay up-to-date on the latest news and recipes from Swiss Miss, follow along on Facebook and ReadySetEat.com. For more information on Lucky Charms, please visit www.luckycharms.com. Lucky Charms and associated words and designs are trademarks of General Mills, used under license.

About Conagra Brands 
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America's leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company's portfolio is evolving to satisfy people's changing food preferences. Conagra's iconic brands, such as Birds Eye®, Marie Callender's®, Banquet®, Healthy Choice®, Slim Jim®, Reddi-wip®, and Vlasic®, as well as emerging brands, including Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein®, and Frontera®, offer choices for every occasion. For more information, visit www.conagrabrands.com. 

For more information, please contact: 
Caitlin Davy - Conagra Brands 
(312) 549 -5518
Caitlin.Davy@conagra.com 

¹ IRI MULO+C; L52 wks ending 4-19-20

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SOURCE Conagra Brands, Inc.

FAQ

What is the new product launched by Conagra Brands on June 29, 2020?

Conagra Brands launched Magically Delicious Hot Cocoa, a collaboration between Swiss Miss and Lucky Charms.

What are the key features of the Swiss Miss Hot Cocoa with Lucky Charms?

It includes iconic Lucky Charms marshmallows, has 180 calories per serving, and comes in packages of six.

How much does the new Swiss Miss Hot Cocoa retail for?

The suggested retail price for Swiss Miss Hot Cocoa with Lucky Charms is $2.99.

What does the partnership between Swiss Miss and Lucky Charms signify?

This partnership is Swiss Miss's first co-branded innovation, aimed at enhancing product appeal.

Where is Swiss Miss Hot Cocoa produced?

Swiss Miss has been producing its hot cocoa with real milk in Menomonie, Wisconsin, for over 50 years.