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Conagra Brands Enters Into a Definitive Agreement with High Liner Foods to Divest the Van de Kamp's® and Mrs. Paul's® Brands

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Conagra Brands (NYSE: CAG) has announced a definitive agreement to sell its Van de Kamp's and Mrs. Paul's frozen seafood brands to High Liner Foods for $55 million in cash. The deal includes intellectual property and inventory but excludes employees and manufacturing facilities. The brands contributed approximately $75 million to Conagra's fiscal year 2024 net sales and the divestiture is expected to have a ($0.01) impact on FY2026 adjusted EPS. The transaction, set to close by July 2025, aligns with Conagra's strategy to reshape its portfolio and focus on core frozen offerings. The proceeds will be used to reduce debt. Van de Kamp's and Mrs. Paul's are leading brands in the U.S. frozen breaded and battered seafood category, offering products like crispy battered fillets, breaded fish for sandwiches, and fish sticks.
Conagra Brands (NYSE: CAG) ha annunciato un accordo definitivo per vendere i suoi marchi di prodotti surgelati a base di pesce Van de Kamp's e Mrs. Paul's a High Liner Foods per 55 milioni di dollari in contanti. L'accordo comprende la proprietà intellettuale e l'inventario, escludendo però i dipendenti e gli impianti di produzione. I marchi hanno contribuito per circa 75 milioni di dollari alle vendite nette di Conagra nell'anno fiscale 2024 e la cessione dovrebbe avere un impatto di ($0,01) sugli utili per azione rettificati del FY2026. La transazione, che dovrebbe concludersi entro luglio 2025, è in linea con la strategia di Conagra di ristrutturare il proprio portafoglio e concentrarsi sulle offerte principali di prodotti surgelati. I proventi saranno utilizzati per ridurre il debito. Van de Kamp's e Mrs. Paul's sono marchi leader negli Stati Uniti nel settore dei prodotti surgelati di pesce impanato e pastellato, offrendo prodotti come filetti croccanti in pastella, pesce impanato per sandwich e bastoncini di pesce.
Conagra Brands (NYSE: CAG) ha anunciado un acuerdo definitivo para vender sus marcas de mariscos congelados Van de Kamp's y Mrs. Paul's a High Liner Foods por 55 millones de dólares en efectivo. El acuerdo incluye la propiedad intelectual y el inventario, pero excluye a los empleados y las instalaciones de fabricación. Las marcas contribuyeron aproximadamente con 75 millones de dólares a las ventas netas del año fiscal 2024 de Conagra, y se espera que la desinversión tenga un impacto de ($0.01) en las ganancias ajustadas por acción del año fiscal 2026. La transacción, que se cerrará antes de julio de 2025, está alineada con la estrategia de Conagra de reestructurar su portafolio y enfocarse en sus productos congelados principales. Los ingresos se utilizarán para reducir la deuda. Van de Kamp's y Mrs. Paul's son marcas líderes en Estados Unidos en la categoría de mariscos congelados empanizados y rebozados, ofreciendo productos como filetes crujientes en rebozado, pescado empanizado para sándwiches y palitos de pescado.
Conagra Brands(NYSE: CAG)는 Van de Kamp's와 Mrs. Paul's 냉동 해산물 브랜드를 High Liner Foods에 5,500만 달러 현금으로 매각하는 최종 계약을 발표했습니다. 이번 거래에는 지적 재산권과 재고가 포함되지만 직원과 제조 시설은 제외됩니다. 이 브랜드들은 Conagra의 2024 회계연도 순매출 약 7,500만 달러에 기여했으며, 매각은 2026 회계연도 조정 주당순이익에 ($0.01)의 영향을 미칠 것으로 예상됩니다. 이번 거래는 2025년 7월까지 완료될 예정이며, Conagra가 포트폴리오를 재편하고 핵심 냉동 제품에 집중하는 전략과 일치합니다. 매각 대금은 부채 상환에 사용될 예정입니다. Van de Kamp's와 Mrs. Paul's는 미국 냉동 빵가루 및 튀김 해산물 부문을 선도하는 브랜드로, 바삭한 튀김 필레, 샌드위치용 빵가루 입힌 생선, 생선 스틱 등의 제품을 제공합니다.
Conagra Brands (NYSE : CAG) a annoncé un accord définitif pour vendre ses marques de fruits de mer surgelés Van de Kamp's et Mrs. Paul's à High Liner Foods pour 55 millions de dollars en espèces. L'accord comprend la propriété intellectuelle et les stocks, mais exclut les employés et les installations de production. Ces marques ont contribué à environ 75 millions de dollars aux ventes nettes de Conagra pour l'exercice fiscal 2024, et cette cession devrait avoir un impact de (0,01 $) sur le BPA ajusté de l'exercice 2026. La transaction, qui devrait être finalisée d'ici juillet 2025, s'inscrit dans la stratégie de Conagra visant à remodeler son portefeuille et à se concentrer sur ses offres principales de produits surgelés. Les fonds seront utilisés pour réduire la dette. Van de Kamp's et Mrs. Paul's sont des marques leaders aux États-Unis dans la catégorie des fruits de mer panés et frits surgelés, proposant des produits tels que des filets croustillants en pâte à frire, du poisson pané pour sandwichs et des bâtonnets de poisson.
Conagra Brands (NYSE: CAG) hat eine endgültige Vereinbarung zum Verkauf seiner Tiefkühl-Fischmarken Van de Kamp's und Mrs. Paul's an High Liner Foods für 55 Millionen US-Dollar in bar bekannt gegeben. Der Deal umfasst geistiges Eigentum und Lagerbestände, schließt jedoch Mitarbeiter und Produktionsstätten aus. Die Marken trugen etwa 75 Millionen US-Dollar zu Conagras Nettoumsatz im Geschäftsjahr 2024 bei, und der Verkauf wird voraussichtlich einen Einfluss von ($0,01) auf das bereinigte Ergebnis je Aktie im Geschäftsjahr 2026 haben. Die Transaktion, die bis Juli 2025 abgeschlossen sein soll, entspricht Conagras Strategie, sein Portfolio neu zu gestalten und sich auf Kernprodukte im Tiefkühlbereich zu konzentrieren. Die Erlöse werden zur Schuldentilgung verwendet. Van de Kamp's und Mrs. Paul's sind führende Marken in den USA im Bereich tiefgekühlter panierten und frittierten Fischprodukte und bieten Produkte wie knusprig panierte Filets, panierten Fisch für Sandwiches und Fischstäbchen an.
Positive
  • Sale proceeds of $55 million will be used to reduce company debt
  • Strategic divestiture allows better focus on core frozen offerings
  • Clean transaction structure - includes only IP and inventory, without manufacturing facilities or employee obligations
  • Removal of underperforming assets as brands only contributed $75M to FY2024 sales
Negative
  • Expected negative impact of ($0.01) on FY2026 adjusted earnings per share
  • Loss of revenue stream from established brands in the frozen seafood category
  • Sale price represents less than 1x annual sales of the divested brands

Insights

Conagra's $55M divestiture of seafood brands improves portfolio focus while having minimal earnings impact despite losing $75M in annual sales.

Conagra Brands is selling its Van de Kamp's and Mrs. Paul's frozen seafood brands to High Liner Foods for $55 million in cash, representing a strategic portfolio refinement rather than a financial necessity. The divested brands generated approximately $75 million in fiscal 2024 net sales, representing just 0.6% of Conagra's $12+ billion annual revenue. The minimal projected earnings impact (negative $0.01 per share for FY2026) suggests these were lower-margin operations within Conagra's portfolio.

The transaction structure is notably efficient—Conagra is selling the intellectual property and inventory without transferring employees or manufacturing facilities. This asset-light divestiture allows the company to shed non-core products while retaining production infrastructure that likely supports other product lines. The company's commitment to using proceeds for debt reduction aligns with broader deleveraging objectives referenced in their forward-looking statements.

This move follows the classic portfolio optimization playbook for mature food companies—divesting smaller, standalone businesses to concentrate resources on core offerings with better growth potential. While the 73% ratio of sale price ($55M) to annual revenue ($75M) might appear modest, it reflects typical valuation multiples for low-growth, mature food brands. For High Liner Foods, a seafood specialist, these brands likely offer synergistic value through their established market position in the frozen breaded seafood category.

Divestiture Supports Conagra's Efforts to Reshape its Portfolio

CHICAGO, June 6, 2025 /PRNewswire/ -- Today Conagra Brands, Inc. (NYSE: CAG) announced that it has entered into a definitive agreement with High Liner Foods to sell its Van de Kamp's® and Mrs. Paul's® frozen seafood brands for $55 million in cash. The transaction includes all associated intellectual property and inventory. The transaction does not include employees or manufacturing facilities. The Van de Kamp's and Mrs. Paul's products that are part of the transaction contributed approximately $75 million to Conagra's fiscal year 2024 net sales. The profit from the divested brands is expected to have a ($0.01) impact to fiscal year 2026 adjusted earnings per share. The transaction is expected to close by the end of July 2025 and proceeds from the transaction will be used to reduce debt.

"This divestiture reflects our continued commitment to reshaping our portfolio and investing where we see the best opportunities for growth and innovation," said Sean Connolly, president and chief executive officer of Conagra Brands. "Van de Kamp's and Mrs. Paul's operate largely as a stand-alone seafood business, and this divestiture allows us to further focus our efforts on strengthening our core frozen offerings."

Van de Kamp's and Mrs. Paul's are leading brands in the U.S. frozen breaded and battered seafood category, offering a variety of formats for snacks and meals, including crispy battered fillets, breaded fish for sandwiches and tacos, and classic fish sticks.

About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), is one of North America's leading branded food companies. We combine a 100-year history of making quality food with agility and a relentless focus on collaboration and innovation. The company's portfolio is continuously evolving to satisfy consumers' ever-changing food preferences. Conagra's brands include Birds Eye®, Duncan Hines®, Healthy Choice®, Marie Callender's®, Reddi-wip®, Slim Jim®, Angie's® BOOMCHICKAPOP®, and many more. As a corporate citizen, we aim to do what's right for our business, our employees, our communities and the world. Headquartered in Chicago, Conagra Brands generated fiscal 2024 net sales of more than $12 billion. For more information, visit www.conagrabrands.com.

Forward-Looking and Cautionary Statements
This press release contains forward-looking statements within the meaning of the federal securities laws that provide our current expectations and beliefs concerning future events including the timing and impact of the proposed transaction and are subject to risks, uncertainties, and factors relating to the transaction and our business and operations, all of which are difficult to predict and could cause our actual results to differ materially from the expectations expressed in or implied by such forward-looking statements. These risks, uncertainties, and factors include, among other things, risks related to the timing and ability to satisfy the closing conditions for the proposed transaction, the occurrence of any event, change or other circumstance that could delay the closing of the proposed transaction and other risks related to our business and operations such as: general economic and industry conditions, including inflation, reduced consumer confidence and spending, recessions, increased energy costs, supply chain challenges, increased tariffs and taxes, labor cost increases or shortages, currency rate fluctuations, and geopolitical conflicts; our ability to deleverage on currently anticipated timelines, and to continue to access capital on acceptable terms or at all; the company's competitive environment, cost structure, and related market conditions; our ability to execute operating and value creation plans and achieve returns on our investments and targeted operating efficiencies from cost-saving initiatives, and to benefit from trade optimization programs; the availability and prices of commodities and other supply chain resources, including raw materials, packaging, energy, and transportation, weather conditions, health pandemics or outbreaks of disease, actual or threatened hostilities or war, or other geopolitical uncertainty; our ability to respond to changing consumer preferences and the success of our innovation and marketing investments; actions by our customers, including changes in distribution and purchasing terms; our hedging activities and ability to respond to volatility in commodities; disruptions or inefficiencies in our supply chain and/or operations; the impact of any product recalls and product liability or labeling litigation;  our co-manufacturing arrangements and other third-party service provider dependencies; actions of governments and regulatory bodies that affect our businesses; a material failure in or breach of our or our vendors' information technology systems and other cybersecurity incidents; pension, labor or people-related expenses; any future goodwill or intangible assets impairment charges; our ability to protect our intellectual property rights; and other risks described in our reports filed from time to time with the Securities and Exchange Commission. We undertake no responsibility to update these statements, except as required by law.

For more information, please contact:

MEDIA:
Media@conagra.com

INVESTORS:
Matthew Neisius
IR@conagra.com

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/conagra-brands-enters-into-a-definitive-agreement-with-high-liner-foods-to-divest-the-van-de-kamps-and-mrs-pauls-brands-302474829.html

SOURCE Conagra Brands, Inc.

FAQ

What is the value of Conagra's sale of Van de Kamp's and Mrs. Paul's brands?

Conagra is selling the brands to High Liner Foods for $55 million in cash

When will Conagra's sale of Van de Kamp's and Mrs. Paul's brands close?

The transaction is expected to close by the end of July 2025

How much revenue did Van de Kamp's and Mrs. Paul's contribute to Conagra?

The brands contributed approximately $75 million to Conagra's fiscal year 2024 net sales

What is the impact of the Van de Kamp's and Mrs. Paul's sale on CAG's earnings?

The divestiture is expected to have a ($0.01) impact on fiscal year 2026 adjusted earnings per share

What will Conagra do with the proceeds from the Van de Kamp's and Mrs. Paul's sale?

The proceeds from the transaction will be used to reduce Conagra's debt
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