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Citi’s Annual e for education Campaign Raises $9.6 Million
Rhea-AI Impact
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Rhea-AI Sentiment
(Very Positive)
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Rhea-AI Summary
Citi's annual e for education campaign has successfully raised $9.6 million in 2023, contributing to over $56 million since its 2013 launch to combat childhood illiteracy and enhance education access. The initiative expanded its partner base to 13 non-profits this year, including Asian University for Women and Pencils of Promise. Prominent figures emphasize the campaign's significant impact on empowering students globally through innovative engagement and mentoring, especially amid COVID-related challenges.
Positive
Raised $9.6 million in 2023, bringing total to over $56 million since 2013.
Expanded non-profit partnerships to 13, enhancing outreach and impact.
Innovative engagement methods reported, benefiting thousands of students.
Negative
None.
Making a bigger impact with every year
NEW YORK--(BUSINESS WIRE)--
Citi’s annual e for education campaign has raised $9.6 million to support education focused non-profits. Since its inception in 2013, the global philanthropic initiative has raised over $56 million to help tackle childhood illiteracy and improve access to quality education.
“Once again, we are making a meaningful impact to inspire hope and the opportunity to empower young people around the world,” said Carey Lathrop, Co-Head of Markets. “We are proud of the success of this campaign and thank our clients and non-profit partners in helping change the lives of society’s next generation.”
Throughout the eight-week campaign, Citi donated a percentage of its business proceeds traded electronically across its Markets franchise. This year, Citi expanded the number of non-profits with three additional partners, Asian University for Women, Ditch the Label and Pencils of Promise, bringing the total of non-profit organizations supported by the campaign to 13.
“e for education continues to grow every year and the impact this year has been greater than ever,” said Itay Tuchman, Global Head of FX. “The financial support we are proud to provide combined with the engagement between our clients, staff and non-profit partners will help ensure that students around the world will be provided the opportunities to achieve at the highest level.”
Through various initiatives, thousands of students have been supported by the campaign globally. This includes a virtual career symposium, coaching and mentoring sessions and sponsorship of the Teach First Run your River Race.
“Citi’s e for education is one of the most innovative campaigns of its kind,” said Heather Halstead, Executive Director at Reach the World. “The campaign truly engages every component of the Citi global ecosystem, bringing inspirational mentors from around the world into direct contact with Reach the World students and teachers – most of whom have never had the opportunity to connect to global networks like this. Thank you, Citi e for education, for all that you do.”
“Accelerating learning and supporting Uncommon Schools students’ well-being is more urgent than ever,” said Brett Peiser, Chief Executive Officer, Uncommon Schools. “The Citi e for education Campaign helps ensure we have the flexibility to pivot and innovate to close COVID-related learning gaps for our 21,000 students, many of whose communities are among the hardest-hit by the pandemic. We’re grateful for our partners at Citi for standing with us in this work.”
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
What is Citi's e for education campaign and its impact in 2023?
Citi's e for education campaign raised $9.6 million in 2023, totaling over $56 million since 2013, aimed at tackling childhood illiteracy and improving educational access.
How many non-profits are supported by Citi's e for education campaign?
In 2023, Citi's e for education campaign supports 13 non-profit organizations.
What innovative initiatives were included in the e for education campaign?
The campaign included virtual career symposiums, coaching, mentoring sessions, and partnerships with various educational non-profits.
Who are some of the new partners in Citi's e for education campaign in 2023?
New partners include Asian University for Women, Ditch the Label, and Pencils of Promise.
How does Citi's e for education campaign help students affected by COVID-19?
The campaign provides necessary support to address learning gaps and ensure educational opportunities for affected students.