Citi Opens Flagship Branch Featuring State-of-the-Art Client Center at Global Headquarters in NYC

Rhea-AI Summary

Citi has unveiled a new 7,000-square foot flagship branch in the Tribeca neighborhood of New York City, featuring a state-of-the-art Client Center. The innovative space is designed to adapt for various customer needs, from casual banking to complex investment planning. Equipped with cutting-edge technology, it includes 14-foot sliding screens and areas for personal consultations. Open Monday to Saturday, the branch emphasizes community engagement with amenities like free Wi-Fi and a knowledge library wall. This move reflects Citi's commitment to enhancing customer experiences and fostering local connections.

Positive

• Launch of a 7,000-square foot flagship branch enhances customer engagement.
• Features advanced technology and adaptable spaces for personalized services.
• Community-friendly design includes lounge seating, Wi-Fi, and interactive elements.

Negative

• None.

New 7,000-square foot immersive concept space brings the future of banking to customers and the community

NEW YORK--(BUSINESS WIRE)-- Citi today opened its new global headquarters branch featuring a state-of-the-art Client Center in New York City’s Tribeca neighborhood, offering a view into the future of retail banking. The unique 7,000-square foot concept space can easily transform in configuration and shape to help customers craft experiences ranging from the most public to the most private, from the most simplistic of activities to complex investment planning.

The lobby of the new flagship branch at Citi’s global headquarters in NYC’s Tribeca neighborhood (Photo: Business Wire)

“Our customers and the communities that we serve are at the heart of everything we do and that’s why we’re so proud to open the doors to our new, reimagined flagship headquarters branch,” said Gonzalo Luchetti, Head of the U.S. Consumer Bank at Citi. “Designed to provide customers with highly personalized service, our new Client Center brings the best of Citi as a global bank to the Tribeca community.”

With 14-foot sliding screens, tall pivot doors and cutting-edge technology, the space is designed to seamlessly shift from a spacious event area, to smaller community co-creation spaces and multiple private areas for one-on-one client conversations about investing, getting a mortgage, or receiving a loan to start a small business.

Customers may also use modern ATMs, engage concierge bankers for simple transactions, or stop by the service bar, where Citibank colleagues can assist with more complex banking needs.

With input from neighbors through focus groups, the Client Center is also crafted to welcome the community with lounge seating, complimentary Wi-Fi, and coffee. There is also an interactive knowledge library wall to learn more about Citi’s products and services, the history of Tribeca and key landmarks, and even have some fun with a game that designs an imaginary currency.

“Our new headquarters branch is the embodiment of a global bank that connects locally,” said Craig Vallorano, Head of U.S. Retail Banking at Citi. “We are committed to shifting the mindset that branches are just a means to cash and deposit checks and be a go-to meeting space where you build deeper relationships with your bankers and interact with members of your community.”

The debut of the new headquarters branch follows recent renovations of Citi’s global headquarters, including the refurbishment of the plaza and surrounding public areas, and underscores Citi’s commitment to lower Manhattan.

“We are thrilled to welcome colleagues, customers and neighbors to experience our new headquarters branch,” said branch manager Asmir Redzematovic. “We’re ready to greet our customers to fulfill their banking needs or to simply connect with neighbors for conversation and a cup of coffee!”

Citi’s new headquarters branch is open Monday through Friday between the hours of 8am and 6pm and Saturdays from 9am to 3pm.

About Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://blog.citigroup.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211108005293/en/

Media contact:

Drew Benson; drew.benson@citi.com

Source: Citi

FAQ

What is the significance of Citi's new headquarters branch in Tribeca?

Citi's new flagship branch signifies a commitment to enhancing customer experiences through innovative design and technology.

When is Citi's new headquarters branch open?

The branch is open Monday to Friday from 8 am to 6 pm and Saturday from 9 am to 3 pm.

What features does Citi's new branch offer to customers?

The branch offers personalized service areas, advanced technology, modern ATMs, and community amenities like free Wi-Fi.

How does Citi plan to engage with the community through its new branch?

Citi's new branch includes spaces for community events, focus group input, and resources for local customers.

What recent renovations did Citi's global headquarters undergo?

Citi's headquarters underwent renovations, including refurbishing the plaza and surrounding public areas.