Citi Introduces Citi Self Invest

Rhea-AI Summary

Citi has launched Citi Self Invest, a self-directed digital investment platform allowing clients to trade equities and ETFs with no-fee trades and no account minimums. This offering aims to provide an accessible investment experience while educating users on personal finance. The platform will expand to include mutual funds in the future. Citi is committed to enhancing its wealth management services, as illustrated by previous offerings like Citi Wealth Builder and Citi Wealth Advisor. The initiative reflects Citi's aim to support clients in achieving their financial goals.

Positive

• Launch of Citi Self Invest enables no-cost self-directed investments in equities and ETFs.
• No account minimums and no-fee trades enhance accessibility for clients.
• Future expansion to include mutual funds indicates a broader investment approach.
• Educational resources provided to improve client financial literacy.

Negative

• None.

Citi today is introducing Citi Self Invest, a self-directed digital offering designed to provide clients across the wealth continuum with a seamless and dynamic experience to help them achieve their financial goals.

Citi Self Invest offers Citi clients the ability to make no-cost self-directed investments in equities and ETFs with no-fee trades¹ and no-account minimums, while providing educational resources to learn more about investing and personal finance. The offering will expand in the coming months to provide access to additional types of investments, including mutual funds. Once the account is open, clients can trade and manage accounts anytime and anywhere using the Citi Mobile App, with live support available 24/7.

“We’re thrilled to include Citi Self Invest as part of our commitment to providing our clients with the products and services needed to achieve their financial goals,” said David Poole, head of Citi US Consumer Wealth Management. “Citi Self Invest is one more way that we’re delivering a complete spectrum of investment experiences, ranging from award winning banking services to industry leading advice from our Financial Advisors – to providing our clients with the ability to make investment decisions in the palms of their hands.”

Earlier this year, Citi announced the creation of Citi Global Wealth to better connect assets and capabilities across Global Consumer Banking and the Institutional Clients Group, transforming client service across the wealth spectrum with an integrated platform.

“This is one more exciting way that we’re serving our clients all the way through the wealth continuum,” said Jim O’Donnell, head of Citi Global Wealth. “We’re making it easy and convenient – and this is just the beginning.”

The introduction of Citi Self Invest follows a number of other offerings, tools and digital enhancements that Citi has brought forward in the U.S., including:

• Citi Wealth Builder, an easy-to-use, low-cost digital investing offering with professionally managed portfolios that is designed to help new and existing customers meet financial goals ranging from retirement to buying a home
• Citi Wealth Advisor, a digital wealth planning tool that provides Citigold clients with personalized financial roadmaps designed to grow their wealth
• Citigold Private Client (CPC), a value proposition that launched last year and is available to clients with $1 million or more in deposits and investments that provides an expanded set of benefits and a deeper level of planning capabilities for more complex needs such as charitable giving strategies and advanced estate planning
• A nationwide Citigold Subscription Rebate program that offers Citigold clients $200 worth of annual rebates, and CPC clients with rebates up to $400, for use with some of the most popular online services and shopping and entertainment subscriptions available.

For more information about opening an account, please visit Citi Self Invest.

About Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://blog.citigroup.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi

¹ Underlying ETF management fees apply.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210713005692/en/

FAQ

What is Citi Self Invest?

Citi Self Invest is a self-directed digital investment platform allowing clients to trade equities and ETFs with no-fee trades and no account minimums.

When was Citi Self Invest launched?

Citi Self Invest was introduced today as part of Citi's commitment to enhancing client investment experiences.

What types of investments can be made with Citi Self Invest?

Currently, clients can invest in equities and ETFs, with plans to expand into mutual funds.

How can clients manage their accounts with Citi Self Invest?

Clients can manage their accounts anytime and anywhere using the Citi Mobile App, which includes live support 24/7.

What are the benefits of Citi Self Invest?

Benefits include no-fee trades, no account minimums, and access to educational resources for better investment decisions.