Business Warrior Acquires Award-Winning Marketing Agency, Helix House

Rhea-AI Summary

Business Warrior Corp. (OTC: BZWR) has announced the acquisition of Helix House, an award-winning marketing agency based in Arizona. This strategic move aims to enhance Business Warrior's small business marketing solutions and support its growth trajectory. Helix House generated approximately $973,866 in revenue in 2021, with a projected 25% increase for 2022. The deal is valued at $2.25 million, comprising $1.2 million in cash and restricted stock, with potential earn outs raising the total to $4.75 million.

Positive

• Acquisition of Helix House enhances Business Warrior's marketing capabilities.
• Expected revenue growth of 25% for Helix House in 2022.
• Conversion of previous expenses into a profit center for Business Warrior.
• Strategic alignment with Business Warrior's mission to support small businesses.

Negative

• Integration challenges may arise from merging systems and best practices.

Acquisition to accelerate Business Warrior’s scaling of small business marketing solutions

PHOENIX--(BUSINESS WIRE)--

Business Warrior Corp. (OTC: BZWR), the source for small businesses in America to get more customers, today announces its acquisition of Helix House, an Arizona-based award winning marketing agency. The acquisition brings major momentum to Business Warrior’s growing suite of marketing and lending solutions.

Acquisition to accelerate Business Warrior’s scaling of small business marketing solutions (Graphic: Business Wire)

Helix House has been Business Warrior’s marketing firm since 2021. The agency specializes in strategic business growth through data-driven decisions and inspired creativity. With over a decade of success applying its cutting-edge, digital-first approach, Helix House delivers transformational growth to both local and national businesses.

Helix House has received several industry awards, including:

• 2021 Addy Award Winner
• 2017 Inc. 5000
• 2017 Ranking Arizona #1

The agency’s operational performance also equates to revenue growth. In 2021, Helix House generated total revenues (unaudited) of $973,866, an increase of 12% compared to the year prior. Helix House is on track to continue this momentum and projects full-year 2022 revenues to increase by 25% vs. 2021.

Now a subsidiary of Business Warrior, the agency will remain under the Helix House brand name and will continue to manage its internal team of eight full-time employees. This acquisition expands the Business Warrior team to 25 professionals focused on a singular mission.

“Today marks an exciting day for Business Warrior and Helix House, but the true beneficiaries of the deal are the small business owners whose marketing and lending experiences are getting a big upgrade,” explains Business Warrior President Jonathan Brooks. “Moving the award-winning talent of Helix House under our umbrella of services will raise the bar for our Company and play a vital part for the long-term growth of Business Warrior.”

Strategic acquisition accelerates Business Warrior’s long-term vision

The acquisition supports Business Warrior’s mission of supporting small business owners’ growth and helping them attract more customers. Helix House contributes expertise that supports the scaling of Business Warrior’s marketing services and solutions, and the companies have already initiated the integration of their systems and best practices.

“Whether it's elevating brands above their competition, or driving revenue and market share, Helix House offers the expertise, passion and partnership needed to help any business that is hungry to grow,” states Helix House owner Nathan Rea.

Business Warrior is in the process of completing an audit to become fully reporting; the new combined entity will have merged audited financials for quarterly reports going forward.

“This acquisition comes with a major benefit to our finances, as one of our monthly expenses is now converted into a profit center for us,” explains Brooks. “We look forward to the valuable opportunities this transaction provides to Business Warrior as well as to our clients and shareholders.”

The value of the deal at closing is $2.25 million, with $1.2 million in cash and the remaining in restricted common stock. The acquisition also includes an earn out opportunity based on revenue growth, which could bring the total value of the transaction up to $4.75 million.

About Business Warrior

Business Warrior is an open source technology company providing Small Businesses in the United States with a suite of data driven marketing and next-generation funding solutions to boost local market dominance. Founded in 2014, Business Warrior is singularly focused on offering locally-targeted lead generation marketing and funding solutions that fuel small business growth. By using next generation machine-learning and native software, Business Warrior has made growth funding and conversion marketing accessible for thousands of under-resourced and under-funded small business owners. For more information, visit BusinessWarrior.com.

About Helix House

Helix House is an award-winning advertising agency specializing in strategic business growth through data-driven decision making and inspired creativity. With over a decade of success applying its cutting-edge, digital-first approach, Helix House delivers transformational growth to both local and national businesses. Whether it's elevating brands above their competition, or driving revenue and market share, Helix House offers the expertise, passion and partnership needed to help any business hungry to grow.

Forward Looking Statements:

This press release and the offering materials may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. Forward-looking statements are neither historical facts nor assurances of future performance. They are based on the current beliefs of, assumptions made by, and information currently available to the company's management regarding the future of the company’s business, future plans and strategies, anticipated events and trends, the economy and other future conditions. When used in the offering materials, the words "aim," "estimate," "project," "believe," "anticipate," "intend," "envision," "estimate," "expect," "future," "goal," "hope," "likely," "may," "plan," "potential," "seek," "should," "strategy," "will" and similar references to future periods are intended to identify forward-looking statements, which constitute forward looking statements. These statements reflect management’s current views with respect to future events and are subject to inherent risks, uncertainties and changes in circumstances that are difficult to predict (many of which are outside of the company's control) and could cause the company’s actual results to differ materially from those contained in the forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. All subsequent written and oral forward-looking statements concerning the company, the offering or other matters, are expressly qualified in their entirety by the cautionary statements above. The company does not undertake any obligation to revise or update these forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220323005333/en/

Investor Relations:

Tanner Otts

Investors@BusinessWarrior.com

(855) 884-5805

Source: Business Warrior Corp.

FAQ

What is the acquisition value of Helix House by Business Warrior?

The acquisition is valued at $2.25 million, with potential earn outs increasing this to $4.75 million.

How will the acquisition impact Business Warrior's operations?

The acquisition will enhance Business Warrior's marketing solutions and expand its workforce to 25 professionals.

What were Helix House's revenues in 2021 and projections for 2022?

Helix House generated $973,866 in 2021 and projects a 25% increase in revenue for 2022.

Who will manage Helix House after the acquisition?

Helix House will continue to operate under its brand and retain its management team of eight full-time employees.