BuzzFeed, Inc. Announces Sale of Complex to NTWRK in All-Cash Deal
- Sale of Complex to NTWRK for $108.6 million in cash with additional proceeds of $5.7 million.
- Strategic restructuring to drive annualized cost savings of approximately $23 million through a 16% reduction in workforce.
- Focus on core brands like BuzzFeed, HuffPost, and Tasty for sustainable revenue streams with high margins.
- Proceeds used to redeem convertible notes, repay revolving credit facility, finance restructuring, and optimize working capital.
- CEO Jonah Peretti emphasizes the importance of the sale for profitability and innovation.
- Financial guidance for Q4 2023 revised with revenue expectations of $73-78 million and Adjusted EBITDA of $15-20 million on a continuing operations basis.
- Lower sponsorship revenues for ComplexCon impacting experiential business in Q4 2023.
- Challenges in delivering against bundled go-to-market strategy in a tighter digital advertising market.
- Reduction in centralized operations due to revenue performance challenges.
Insights
The divestiture of Complex by BuzzFeed, Inc. to NTWRK for $108.6 million represents a strategic refocusing of the company's assets and is aimed at enhancing profitability. The transaction not only injects a significant cash inflow but also streamlines BuzzFeed's operations, allowing it to concentrate on its core brands. The financial implications include a strengthened balance sheet, reduced leverage through the redemption of convertible notes and full repayment of revolving credit facilities. These actions are likely to be viewed positively by investors as they reduce financial risk and improve liquidity, potentially leading to an improved credit rating and lower cost of capital.
Additionally, the announced strategic restructuring, including a 16% workforce reduction, is expected to save approximately $23 million in annualized compensation costs. This cost-saving measure could improve operating margins, but it may also carry risks such as potential loss of talent and decreased employee morale. Furthermore, the impact on BuzzFeed's ability to innovate and grow in a competitive digital media landscape must be considered. The company's shift towards AI and interactive content formats suggests a focus on technological advancement to drive future growth.
The sale of Complex and the subsequent restructuring of BuzzFeed, Inc. indicate a strategic pivot towards optimizing high-margin revenue streams. By concentrating on its iconic brands such as BuzzFeed, HuffPost and Tasty, the company is looking to leverage their established market positions and audience engagement. This approach aligns with industry trends where media companies are increasingly seeking to monetize their content more effectively in a challenging digital advertising environment.
The decision to operate these brands more entrepreneurially suggests a move towards a more decentralized and flexible business model, which could allow for quicker adaptation to market and audience dynamics. However, this could also present challenges in maintaining brand cohesion and cross-promotional opportunities. The impact on advertising revenues and partnerships, as a result of these strategic changes, will be an important area to monitor.
From a legal standpoint, the transaction between BuzzFeed, Inc. and NTWRK has been facilitated by reputable advisors, with UBS Investment Bank serving as the financial advisor and Freshfields Bruckhaus Deringer US LLP providing legal counsel. This level of professional advisory support typically ensures that due diligence is performed adequately and that the transaction complies with all regulatory requirements.
It is important to note that the divestiture and restructuring process must adhere to employment laws and regulations regarding workforce reductions. The company's compliance with these legal standards will be critical in minimizing the risk of litigation or regulatory penalties. Additionally, the retention of the First We Feast brand, including Hot Ones, indicates a selective approach to the divestiture, likely informed by legal and strategic considerations to maintain certain intellectual property rights and brand value within BuzzFeed, Inc.
Cash Proceeds from Sale Enable BuzzFeed, Inc. to Strengthen Balance Sheet, Reduce Debt and Improve Liquidity
Company Also Announces Plans for Strategic Restructuring to Drive Annualized Cost Savings of Approximately
The divestiture of Complex is expected to enhance the company’s profitability and allow for greater focus on BuzzFeed, HuffPost, First We Feast (including Hot Ones) and Tasty.
The company also announced a planned strategic restructuring intended to reduce expenses by implementing a
The company’s restructuring, the details of which will be shared on Wednesday, February 28, 2024, is designed to reduce centralized costs and to allow the company to become more agile, sustainable, and profitable. Overall, the company will focus on optimizing sustainable revenue streams with the highest margins. BuzzFeed, First We Feast, HuffPost and Tasty will each operate entrepreneurially with individual strategies and revenue lines tailored to market and audience dynamics.
Additionally, the cash proceeds from the sale of Complex will enable BuzzFeed, Inc. to take meaningful steps toward strengthening its balance sheet and improving liquidity. The proceeds will be used to:
-
Redeem a portion (
$30.9 million -
Eliminate the company’s revolving credit facility by repaying it in full (
$35.5 million - Finance the strategic restructuring to occur on February 28, and
- Optimize working capital.
“The sale of Complex represents an important strategic step for BuzzFeed, Inc. as we adapt our business to be more profitable, more nimble, and more innovative,” said BuzzFeed, Inc. CEO Jonah Peretti. “This is also an opportunity to unlock greater value for the Complex brand by combining it with NTWRK’s expansive, commerce-driven business.”
Peretti continued, “The changes we announced today will enable an exciting next stage for our company, with increased focus on our iconic brands — BuzzFeed, HuffPost, First We Feast and Hot Ones, and Tasty; a more efficient cost structure and operational model; and the ability to accelerate innovation powered by AI and interactive content formats. I look forward to sharing more in the coming months.”
As of December 31, 2023, the company concluded that Complex was classified as a held for sale asset in accordance with
-
Fourth quarter revenues on a continuing operations basis are now expected to be in the range of
$73 million $78 million $14 million $18 million $99 million $110 million -
Fourth quarter Adjusted EBITDA on a continuing operations basis is now expected to be in the range of
$15 million $20 million $20 million $30 million
“During the fourth quarter our experiential business was impacted in the form of lower sponsorship revenues for the brand’s annual flagship event, ComplexCon, we believe as a result of the Complex asset being held for sale,” said Matt Omer, CFO of BuzzFeed, Inc. “Further, our overall revenue performance reflects the challenges of delivering against our bundled go-to-market strategy in a tighter digital advertising market. As a result, we have made the decision to reduce the size of our centralized operations enabling our individual brands to operate with more autonomy and deliver against their differentiated value propositions for advertisers.”
The company plans to release its fourth quarter and full year 2023 financial results on Monday, March 25, 2024, after the market closes. BuzzFeed, Inc. Founder and CEO Jonah Peretti and CFO Matt Omer will host a conference call to discuss the results at 5:00 PM ET.
The financial results conference call will be available via webcast at investors.buzzfeed.com under the heading News and Events. A replay of the call will be made available at the same URL. To participate in the conference call, interested parties must register in advance.
UBS Investment Bank served as the exclusive financial advisor to BuzzFeed, Inc. on the transaction. Freshfields Bruckhaus Deringer US LLP served as external legal counsel to BuzzFeed, Inc.
The company acquired “Complex Networks” in December 2021 for approximately
About BuzzFeed, Inc.
BuzzFeed, Inc. is home to the best of the Internet. Across pop culture, entertainment, shopping, food and news, our brands drive conversation and inspire what audiences watch, read, and buy now — and into the future. Born on the Internet in 2006, BuzzFeed is committed to making it better: providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content on the Internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives.
Non-GAAP Financial Measures
Adjusted EBITDA is a non-GAAP financial measure and represents a key metric used by management and our board of directors to measure the operational strength and performance of our business, to establish budgets, and to develop operational goals for managing our business. We define Adjusted EBITDA as net loss, excluding the impact of net (loss) income attributable to noncontrolling interests, income tax provision, interest expense, net, other expense, net, depreciation and amortization, stock-based compensation, change in fair value of warrant liabilities, change in fair value of derivative liability, restructuring costs, impairment expense, transaction-related costs, certain litigation costs, public company readiness costs, and other non-cash and non-recurring items that management believes are not indicative of ongoing operations.
We believe Adjusted EBITDA is relevant and useful information for investors because it allows investors to view performance in a manner similar to the method used by our management. There are limitations to the use of Adjusted EBITDA and our Adjusted EBITDA may not be comparable to similarly titled measures of other companies. Other companies, including companies in our industry, may calculate non-GAAP financial measures differently than we do, limiting the usefulness of those measures for comparative purposes. Adjusted EBITDA should not be considered a substitute for measures prepared in accordance with GAAP.
While Adjusted EBITDA is a non-GAAP financial measure, we have not provided guidance for the most directly comparable GAAP financial measure — net loss — due to the inherent difficulty in forecasting and quantifying certain amounts that are necessary to forecast such measure.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240221201645/en/
Media
Juliana Clifton, BuzzFeed: juliana.clifton@buzzfeed.com
Investor Relations
Amita Tomkoria, BuzzFeed: investors@buzzfeed.com
Source: BuzzFeed, Inc.
FAQ
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