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Byrna Technologies Inc. (Nasdaq: BYRN) is a pioneering less-lethal defense technology company that designs, manufactures, and distributes innovative personal security solutions. The company's flagship product, the Byrna HD, is a handheld personal security device designed for use by civilians and private security professionals. This state-of-the-art CO2-powered launcher offers a less-lethal alternative to firearms, capable of deploying impact rounds and payload rounds carrying chemical irritants or marking products. Additionally, Byrna offers a range of accessories and third-party products compatible with the Byrna HD.
Byrna's product portfolio also includes less-lethal munitions suitable for military, correctional services, police agencies, and private security markets. These munitions comprise 40mm rifled launchers and 12 gauge less-lethal impact rounds, providing effective non-lethal options to stop individuals without causing permanent injury or death. The company serves customers across the United States, Canada, South Africa, and other international markets.
Founded in 2005 and headquartered in Andover, Massachusetts, Byrna has recently expanded its manufacturing capacity in response to surging demand driven by new marketing campaigns. The company's facility in Fort Wayne, Indiana, now boasts increased production capabilities, with a second assembly line and a 25% increase in personnel, allowing for a production boost from 10,000 to 12,500 units per month.
This expansion supports Byrna's efforts to meet the growing demand, particularly in the direct-to-consumer (DTC) market. The company has experienced significant sales growth, bolstered by the success of its celebrity influencer network, which includes notable figures such as Sean Hannity, Glenn Beck, Bill O'Reilly, and Judge Jeanine Pirro. This influencer-driven strategy has led to remarkable increases in web traffic and sales, especially during typically slow post-holiday months.
Byrna has also seen increased traction with large public safety agencies and premier dealer partners in Canada and Mexico. The company's first premier dealer in Canada, Byrna Toronto, has reported strong sales since opening, reflecting the growing acceptance of Byrna's less-lethal launchers as effective personal defense options.
Financially, Byrna reported net revenue of $15.6 million for Q4 2023, demonstrating strong domestic growth despite a slight year-over-year decline due to a previous one-time surge in international sales. The company's gross profit for the quarter increased to $9.0 million, driven by a higher percentage of sales from the higher-margin DTC channel. Byrna ended FY 2023 with $20.5 million in cash and cash equivalents and no debt, providing a stable foundation for continued growth.
Byrna's commitment to enhancing law enforcement capabilities is exemplified by its recent contract with the Córdoba Provincial Police force in Argentina for 10,000 Byrna launchers, adding to the 5,000 previously purchased. The company aims to have 100% of the force trained with Byrna launchers by the end of 2024, supported by Byrna's T3 (Train-The-Trainer) program.
Looking ahead, Byrna remains focused on leveraging its strong financial position, expanding its market reach, and increasing production capacity to meet rising demand. The company's innovative less-lethal solutions are poised to continue gaining traction in both the consumer and professional security markets.
Byrna Technologies (NASDAQ: BYRN) reported Q2FY22 revenues of $11.6 million, down 13.3% from $13.4 million in Q2FY21. The company experienced a net loss of $(3.0) million compared to a net income of $2.0 million in the same quarter last year. Gross margin decreased to 52.7% from 56.4%, attributed to higher freight costs and a rise in lower-margin international sales. Byrna reiterated its full-year revenue guidance of $55 - $60 million, aiming for growth through new product launches and market expansion, including the recent acquisition of Fox Labs International.
Byrna Technologies Inc. (NASDAQ: BYRN) has announced a collaboration with Christine Chiu, star of the Netflix series 'Bling Empire,' to promote its non-lethal self-defense products. Through her extensive social media platforms, Chiu aims to raise awareness of Byrna's personal security devices, including the Byrna SD, designed to incapacitate attackers safely. Byrna's Chief Marketing Officer expressed enthusiasm about the partnership, emphasizing the importance of self-defense in today's climate. The Byrna 'Un-Gun' is a portable device shooting irritant projectiles, allowing for effective protection without permanent harm.
Byrna Technologies Inc. (NASDAQ: BYRN) announced a collaboration with Christine Chiu, star of Netflix's 'Bling Empire,' to promote its non-lethal self-defense products. Chiu will utilize her social media platforms to raise awareness about Byrna's personal security devices, including the Byrna SD. The partnership highlights Byrna's 'Live Safe' philosophy, emphasizing the importance of self-defense preparedness. The Byrna SD, which incapacitate attackers without causing permanent harm, is gaining popularity among various supporters, including celebrities and everyday civilians.
Byrna Technologies Inc. (NASDAQ: BYRN) will release its fiscal second quarter financial results for the period ending May 31, 2022, on July 7, 2022, prior to market opening. A conference call is scheduled for the same day at 9:00 am ET to discuss these results. Interested parties can listen via phone or register for a webcast. Following the call, the webcast will be available for 30 days on Byrna's website.
Byrna specializes in non-lethal personal security solutions, including the Byrna® HD device designed for various markets.
On June 17, 2022, Byrna Technologies reported a successful deployment of its Byrna SD less-lethal launchers by the Galveston Police during a high-risk vehicle stop. The incident involved a hit-and-run driver who caused serious injury to a bicyclist. After a brief chase, officers utilized the Byrna SD, resulting in the driver's surrender without further violence. This case highlights the effectiveness of Byrna's products in law enforcement scenarios, emphasizing their non-lethal capabilities to address potentially dangerous situations.
Byrna Technologies announced a marketing partnership with former UFC Champion Tito Ortiz on June 13, 2022. Ortiz will feature in an animated video campaign highlighting Byrna's non-lethal self-defense products. The video, launched in early April, has garnered over 100,000 views on YouTube. Ortiz emphasizes the importance of self-defense without lethal force, supporting the brand as an advocate for the Second Amendment. Since the campaign's initiation, Byrna has seen a remarkable 75% increase in daily sessions, attracting new consumers.
Byrna Technologies Inc. (NASDAQ: BYRN) reported preliminary revenues of $11.5 million for Q2 2022, totaling $19.5 million for the first half of FY 2022. The company reaffirms full-year revenue guidance of $55-$60 million and has experienced growth across all sales channels, notably with $5.4 million from Byrna.com. Q2 production reached 42,892 launchers, with 19,500 in inventory, supporting expectations for strong sales in the second half of 2022. The company highlights significant increases in e-commerce sales, with orders on Byrna.com up 79% compared to Q2 2021.
Byrna Technologies Inc. (NASDAQ: BYRN) has launched a new subscribe and save program on its website, offering customers a 10% discount on future orders of qualifying ammo and CO2. The program aims to ensure customers have consistent access to practice supplies. Additionally, Byrna has opened a Custom Shop in Melbourne, FL, allowing customers to order customized Byrnas directly from the factory, including installations of laser sights and improved grips. Custom wraps are available for $99.
Byrna Technologies has acquired assets from Fox Labs International for $2.17 million. Fox Labs, with over 30 years in the pepper spray market, primarily serves law enforcement. This acquisition allows Byrna to expand its product range into defensive sprays, leveraging Fox's established brand and customer base. Byrna aims to develop its own line of self-defense sprays under the ‘Byrna Bad Guy Repellent’ brand, targeting both law enforcement and civilian markets. The company hired industry veteran David Happe to lead the new division, enhancing growth opportunities.
Byrna Technologies Inc. (Nasdaq: BYRN) announced that the Harris County Sheriff's Department has selected the Byrna TCR as their preferred .68 caliber less-lethal platform after extensive evaluation. This choice positions Byrna favorably as Harris County is the fourth largest county in the U.S. with over 4.5 million residents. The TCR, designed for ease of use and rapid response, propels encapsulated projectiles at high speeds. Byrna has also secured contracts with other organizations for their less-lethal products, enhancing their credibility in the law enforcement market.
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