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RDI® Railing Now Available to Customers Across North America with BlueLinx Distribution Partnership

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RDI® Railing, part of Oldcastle APG, announces a new distribution partnership with BlueLinx Holdings to expand its railing products distribution across North America. The partnership introduces RDI's award-winning railing line to BlueLinx locations in Richmond, Frederick, Indianapolis, Atlanta, and Chicago. The product line includes cable, composite, and aluminum railing solutions for residential and commercial applications, featuring various color and infill options. This collaboration expands BlueLinx's offerings in the growing Outdoor Railing category and aims to drive profitable sales growth while increasing product availability for customers.

RDI® Railing, parte di Oldcastle APG, annuncia una nuova partnership di distribuzione con BlueLinx Holdings per espandere la distribuzione dei suoi prodotti per ringhiere in Nord America. La partnership introduce la linea premiata di ringhiere RDI in diverse sedi di BlueLinx a Richmond, Frederick, Indianapolis, Atlanta e Chicago. La gamma di prodotti include soluzioni per ringhiere in cavo, composito e alluminio per applicazioni residenziali e commerciali, con varie opzioni di colore e riempimento. Questa collaborazione amplia l'offerta di BlueLinx nella crescente categoria delle ringhiere da esterno e punta a generare una crescita delle vendite redditizie, aumentando al contempo la disponibilità dei prodotti per i clienti.

RDI® Railing, parte de Oldcastle APG, anuncia una nueva asociación de distribución con BlueLinx Holdings para expandir la distribución de sus productos de barandillas en América del Norte. La asociación presenta la galardonada línea de barandillas de RDI en las ubicaciones de BlueLinx en Richmond, Frederick, Indianápolis, Atlanta y Chicago. La gama de productos incluye soluciones de barandillas de cable, composite y aluminio para aplicaciones residenciales y comerciales, con varias opciones de color y relleno. Esta colaboración amplía la oferta de BlueLinx en la creciente categoría de barandillas exteriores y tiene como objetivo impulsar un crecimiento de ventas rentable mientras aumenta la disponibilidad de productos para los clientes.

RDI® Railing, 올드캐슬 APG의 일부,는 BlueLinx Holdings와의 새로운 유통 파트너십을 발표하여 북미 전역에 걸쳐 레일링 제품의 유통을 확장합니다. 이 파트너십은 RDI의 수상 경력이 있는 레일링 라인을 리치몬드, 프레더릭, 인디애나폴리스, 애틀랜타 및 시카고의 BlueLinx 매장에 소개합니다. 제품 라인은 주거 및 상업적 응용 분야를 위한 케이블, 복합재 및 알루미늄 레일링 솔루션을 포함하며, 다양한 색상 및 채우기 옵션을 특징으로 합니다. 이 협업은 BlueLinx의 외부 레일링 카테고리에서의 제공을 확장하고, 고객을 위한 제품의 가용성을 높이면서 수익성 있는 판매 성장을 촉진하는 것을 목표로 합니다.

RDI® Railing, qui fait partie d'Oldcastle APG, annonce un nouveau partenariat de distribution avec BlueLinx Holdings pour étendre la distribution de ses produits de rampes en Amérique du Nord. Ce partenariat introduit la ligne de rampes primée de RDI dans les établissements BlueLinx à Richmond, Frederick, Indianapolis, Atlanta et Chicago. La gamme de produits comprend des solutions de rampes en câble, composite et aluminum pour des applications résidentielles et commerciales, avec diverses options de couleur et de remplissage. Cette collaboration élargit l'offre de BlueLinx dans la catégorie en pleine expansion des rampes extérieures et vise à stimuler une croissance des ventes rentable tout en augmentant la disponibilité des produits pour les clients.

RDI® Railing, Teil von Oldcastle APG, gibt eine neue Vertriebspartnerschaft mit BlueLinx Holdings bekannt, um die Distribution seiner Geländersysteme in Nordamerika zu erweitern. Die Partnerschaft bringt die preisgekrönte Geländerserie von RDI in die BlueLinx-Standorte in Richmond, Frederick, Indianapolis, Atlanta und Chicago. Die Produktreihe umfasst Lösungen aus Kabel, Verbundmaterial und Aluminium für Wohn- und Gewerbeanwendungen und bietet verschiedene Farb- und Fülloptionen. Diese Zusammenarbeit erweitert das Angebot von BlueLinx in der wachsenden Kategorie der Außengeländer und zielt darauf ab, ein profitables Umsatzwachstum zu fördern und gleichzeitig die Produktverfügbarkeit für die Kunden zu erhöhen.

Positive
  • Strategic expansion of distribution network across key US markets
  • Entry into growing Outdoor Railing market segment
  • Partnership expected to drive profitable sales growth
Negative
  • None.

Insights

This distribution partnership represents a strategic expansion for BlueLinx (BXC) in the growing outdoor railing market. The addition of RDI® Railing to BlueLinx's product portfolio strengthens their position in five key markets across the eastern, southern and mid-western United States. The outdoor living sector has shown resilient growth and this partnership allows BlueLinx to capitalize on the increasing demand for premium railing solutions.

While this deal's immediate financial impact may be modest relative to BlueLinx's $1B market cap, it enhances their competitive positioning in the outdoor building products segment. The partnership with Oldcastle APG, a CRH Company, adds credibility and provides access to an established brand with innovative products. This could help drive incremental revenue growth in their specialty products division.

Oldcastle APG’s leading rail portfolio expands distribution in the east, south, and mid-west US

ATLANTA--(BUSINESS WIRE)-- RDI® Railing, the rail portfolio from Oldcastle APG, a CRH Company, announces a new distributor partnership with BlueLinx Holdings, Inc., a wholesale distributor of building products. This partnership introduces the award-winning RDI® Railing line to BlueLinx’s current product offerings in Richmond, Va., Frederick, Md., Indianapolis, Ind., Atlanta, Ga., and Chicago, Ill.

RDI® Railing offers an expansive collection of innovative railing products designed to enhance the look and functionality of outdoor spaces. This includes the brand’s industry-leading cable, composite, and aluminum railing solutions, available in various color and infill options to match any aesthetic. RDI® Railing’s line of premium railing products are suitable for any residential or commercial application given the durability and versatility, ease of installation, aesthetic qualities, and safety and sustainability features.

“We are excited to expand our distribution partnership with BlueLinx and the addition of RDI® Railing to the company’s product offerings,” says Chris Hayn, Executive Vice President, Oldcastle Fence, Rail & Deck. “RDI® Railing provides customers with unmatched railing solutions that add both beauty and functionality to every outdoor space. This allows us to bring our award-winning railing solutions to more customers in key areas throughout the country.”

This partnership expands product offerings for BlueLinx in the Outdoor Railing category, which presents a growing market opportunity. Incorporating RDI® Railing will help drive growth and provide customers with high-quality, innovative railing solutions.

“We are thrilled to partner with Oldcastle APG to bring RDI® Railing to our distribution centers,” says Leo Oei, VP of Product Management and National Accounts at BlueLinx. “This collaboration builds on our existing relationship with Oldcastle APG and allows us to offer our customers a broader range of high-quality outdoor railing products. We are confident that this partnership will drive profitable sales growth for BlueLinx and expand the availability of trusted brands for our customers.”

RDI® Railing is a premium railing brand offering unique features aimed at enhancing the look and livability of any home, all while delivering dramatically simplified installation. Available in a wide range of materials, including cable, aluminum and composite, as well as designs and profiles, RDI® Railing delivers the versatility to help bring your vision of home to life.

About RDI® Railing

RDI® Railing is a premium railing brand offering unique features aimed at enhancing the look and livability of any home, all while delivering dramatically simplified installation. Available in a wide range of materials, designs and profiles, RDI Railing is a leading innovator in outdoor and indoor railing products. Featuring more than 20 patents and with more than 30 years of industry experience, RDI products deliver the versatility that brings your vision of home to life. RDI Railing is manufactured and warrantied by Oldcastle® APG. For more information, visit rdirail.com.

About Oldcastle® APG

Oldcastle® APG, a CRH Company, is the leading provider of outdoor living solutions in North America with an award-winning portfolio that enables customers to Live Well Outside. Inspiring endless possibilities with enduring performance, its collection of premier building products create inviting outdoor spaces where people connect, reflect and recharge. The manufacturer's signature brands include Belgard® and Echelon® hardscape and masonry materials; Barrette Outdoor Living® and MoistureShield® fencing, decking and railing; Sakrete® and Amerimix® packaged concrete and mortar; Techniseal® sands, jointing technologies and surface protectors; PebbleTec® pool finishes; plus popular brands of landscape and gardening materials. For more information, visit OldcastleAPG.com.

About BlueLinx Holdings Inc.

BlueLinx (NYSE: BXC) is a leading U.S. wholesale distributor of residential and commercial building products with both branded and private-label SKUs across product categories such as lumber, panels, engineered wood, siding, millwork, and industrial products. With a strong market position, broad geographic coverage footprint servicing fifty states, and the strength of a locally focused sales force, we distribute a comprehensive range of products to our customers which include national home centers, pro dealers, cooperatives, specialty distributors, regional and local dealers, and industrial manufacturers. BlueLinx provides a wide range of value-added services and solutions to our customers and suppliers, and we operate our business through a broad network of distribution centers. To learn more about BlueLinx, please visit www.bluelinxco.com.

Haley Meyer

hmeyer@trevelinokeller.com

404-214-0722 x129

Source: RDI Railing

FAQ

What regions will BlueLinx distribute RDI Railing products in?

BlueLinx will distribute RDI Railing products in Richmond, Va., Frederick, Md., Indianapolis, Ind., Atlanta, Ga., and Chicago, Ill.

What types of railing products are included in the RDI Railing line?

RDI Railing offers cable, composite, and aluminum railing solutions with various color and infill options for both residential and commercial applications.

How will this partnership benefit BlueLinx's business?

The partnership will expand BlueLinx's product offerings in the growing Outdoor Railing category and is expected to drive profitable sales growth while providing customers with high-quality railing solutions.

BlueLinx Holdings Inc.

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