BrainsWay Debuts “#TheRealOCD” Campaign and Video on Obsessive-Compulsive Disorder (OCD)

Rhea-AI Summary

BrainsWay Ltd (NASDAQ: BWAY) announced its #TheRealOCD campaign during OCD Awareness Week (October 11-17, 2020), aimed at educating the public on the misrepresentation of Obsessive-Compulsive Disorder (OCD). The campaign features a video with mental health influencers discussing the realities of living with OCD, as well as sharing stories from treated patients. BrainsWay's Deep Transcranial Magnetic Stimulation (Deep TMS) is highlighted as the only FDA-cleared noninvasive treatment for OCD. The initiative underscores the importance of accurate understanding and treatment of this mental health condition.

Positive

• Launch of the #TheRealOCD campaign to enhance awareness and education about OCD.
• Collaboration with mental health influencers, potentially reaching a wider audience.
• Deep TMS is the only FDA-cleared noninvasive device for OCD, positioning BrainsWay as a leader in this treatment space.

Negative

• None.

In conjunction with OCD Awareness Week, BrainsWay partners with mental health influencers and patients to increase education around misrepresentation of the disorder

CRESSKILL, N.J., Oct. 13, 2020 (GLOBE NEWSWIRE) -- BrainsWay Ltd. (NASDAQ & TASE: BWAY) (“BrainsWay” or the “Company”), a global leader in the advanced noninvasive treatment of brain disorders, today announced its #TheRealOCD campaign in conjunction with Obsessive-Compulsive Disorder (OCD) Awareness Week, which takes place October 11 – 17, 2020.

The campaign features an original video starring mental health influencers Kait Miller (@kaitgmiller) and Rachel Novak (@rachel.novak) who discuss the common misuse of the phrase “OCD” in popular culture. The video also features real stories of patients actually suffering from OCD, and reveals insights on the true nature of living with this traditionally difficult-to-treat disorder.

“Many of us have overheard someone casually say, ‘I have OCD,’ knowing full well that they are referring to a strong preference they have about something, instead of a real mental health condition,” said Christopher von Jako, Ph.D., President and CEO of BrainsWay. “Many OCD patients have sobering stories about how the symptoms have adversely affected their lives, and hearing their illness used flippantly as an adjective can be jarring. We hope this video facilitates increased education around what real OCD looks like, and conveys that it can be successfully treated.”

Patients appearing in the video were successfully treated with BrainsWay Deep Transcranial Magnetic Stimulation (Deep TMS) for OCD, and were eager to join the campaign to remind the more than 2 million adults in the United States diagnosed with the mental health condition that they are not alone. Deep TMS utilizes magnetic fields to safely and effectively stimulate neural activity within brain structures found to be associated with OCD. It is the only noninvasive medical device with clinically proven outcomes to be FDA-cleared to treat OCD, and patients undergoing Deep TMS can return to normal activities, such as driving, immediately following treatment.

To view the full video, click here. The clip can also be found on the Company’s social media channels, Facebook, Twitter, Instagram and LinkedIn. Social media followers can help promote the video by sharing it with the #TheRealOCD.

About BrainsWay
BrainsWay is a commercial stage medical device company focused on the development and sale of non-invasive neurostimulation products using the Company’s proprietary Deep Transcranial Magnetic Stimulation (Deep TMS) platform technology. The Company received marketing authorization from the U.S. Food and Drug Administration (FDA) for its products for a variety of patient populations, including in 2013 for patients with major depressive disorder (MDD), in 2018 for patients with obsessive-compulsive disorder (OCD), and in 2020 for patients with smoking addiction. BrainsWay is currently conducting clinical trials of Deep TMS in various psychiatric, neurological, and addiction disorders. To learn more, please visit www.brainsway.com

Contacts:
BrainsWay
Judy Huber
SVP and Chief Financial Officer
Judy.huber@brainsway.com

Media
Will Johnson
201-465-8019 
Brainsway@antennagroup.com

 

FAQ

What is the #TheRealOCD campaign by BrainsWay?

The #TheRealOCD campaign aims to educate the public on the misrepresentation of OCD through a video featuring mental health influencers and patient stories.

When is OCD Awareness Week celebrated?

OCD Awareness Week is celebrated from October 11 to October 17 each year.

What treatment does BrainsWay offer for OCD?

BrainsWay offers Deep Transcranial Magnetic Stimulation (Deep TMS), the only FDA-cleared noninvasive treatment for OCD.

How does Deep TMS work for OCD treatment?

Deep TMS uses magnetic fields to stimulate neural activity in areas of the brain linked to OCD, helping alleviate symptoms.

Why is accurate representation of OCD important?

Accurate representation is crucial to ensure understanding of the severity of OCD and to reduce stigma surrounding the disorder.