BorgWarner Wins Two Prestigious PR Daily Social Media & Digital Awards
BorgWarner has been awarded two prestigious PR Daily Social Media & Digital Awards for its outstanding campaigns on LinkedIn and Twitter/X. The company's Charging Forward campaign on LinkedIn aimed to attract top talent in the automotive industry, resulting in a 38% increase in visits to BorgWarner's Careers webpage. On Twitter/X, the Borg-Warner Trophy Speaks to Racing Fans campaign created a community for Indianapolis 500 enthusiasts, leading to a 7.5% growth in followers and 44% more engagements compared to the previous year.
These successful social media strategies have significantly boosted BorgWarner's online presence and engagement with potential recruits and racing fans alike. The recognition from PR Daily highlights the company's innovative approach to digital communications and its ability to effectively connect with diverse audiences in the automotive and racing sectors.
BorgWarner ha ricevuto due prestigiosi premi PR Daily Social Media & Digital Awards per le sue eccezionali campagne su LinkedIn e Twitter/X. La campagna Charging Forward su LinkedIn mirava ad attrarre talenti di alto livello nel settore automobilistico, portando a un aumento del 38% delle visite alla pagina Carriere di BorgWarner. Su Twitter/X, la campagna Borg-Warner Trophy Speaks to Racing Fans ha creato una comunità per gli appassionati delle Indianapolis 500, con un incremento del 7,5% dei follower e 44% di interazioni in più rispetto all'anno precedente.
Queste strategie di social media di successo hanno notevolmente aumentato la presenza online di BorgWarner e il coinvolgimento con reclute potenziali e appassionati di gare. Il riconoscimento da parte di PR Daily evidenzia l'approccio innovativo dell'azienda nelle comunicazioni digitali e la sua capacità di connettersi efficacemente con pubblici diversificati nei settori automobilistico e delle corse.
BorgWarner ha sido galardonada con dos prestigiosos premios PR Daily Social Media & Digital Awards por sus sobresalientes campañas en LinkedIn y Twitter/X. La campaña Charging Forward en LinkedIn tuvo como objetivo atraer talento de primer nivel en la industria automotriz, lo que resultó en un aumento del 38% en las visitas a la página de Carreras de BorgWarner. En Twitter/X, la campaña Borg-Warner Trophy Speaks to Racing Fans creó una comunidad para los entusiastas de las Indianapolis 500, logrando un crecimiento del 7,5% en seguidores y 44% más de interacciones en comparación con el año anterior.
Estas exitosas estrategias de redes sociales han aumentado significativamente la presencia en línea de BorgWarner y el compromiso con posibles reclutas y aficionados a las carreras. El reconocimiento de PR Daily destaca el enfoque innovador de la empresa en las comunicaciones digitales y su capacidad para conectar eficazmente con audiencias diversas en los sectores automotriz y de carreras.
BorgWarner는 LinkedIn과 Twitter/X에서의 탁월한 캠페인으로 두 개의 권위 있는 PR Daily 소셜 미디어 및 디지털 어워드를 수상했습니다. LinkedIn에서의 Charging Forward 캠페인은 자동차 산업의 최고의 인재를 유치하는 것을 목표로 하여 BorgWarner의 경력 페이지 방문이 38% 증가했습니다. Twitter/X에서는 Borg-Warner Trophy Speaks to Racing Fans 캠페인이 인디애나폴리스 500 팬들을 위한 커뮤니티를 생성하여 작년에 비해 7.5% 성장과 44% 더 많은 참여를 이끌어냈습니다.
이러한 성공적인 소셜 미디어 전략은 BorgWarner의 온라인 존재감과 잠재 인재 및 레이싱 팬들과의 참여를 크게 향상시켰습니다. PR Daily의 인정은 회사의 혁신적인 디지털 커뮤니케이션 접근 방식을 강조하고 자동차 및 레이싱 분야의 다양한 청중과 효과적으로 연결할 수 있는 능력을 보여줍니다.
BorgWarner a reçu deux prestigieux prix PR Daily Social Media & Digital Awards pour ses campagnes remarquables sur LinkedIn et Twitter/X. La campagne Charging Forward sur LinkedIn visait à attirer les meilleurs talents de l'industrie automobile, entraînant une augmentation de 38% des visites sur la page Carrières de BorgWarner. Sur Twitter/X, la campagne Borg-Warner Trophy Speaks to Racing Fans a créé une communauté pour les passionnés des Indianapolis 500, ce qui a conduit à une croissance de 7,5% des abonnés et à 44% d'engagements supplémentaires par rapport à l'année précédente.
Ces stratégies de médias sociaux réussies ont considérablement renforcé la présence en ligne de BorgWarner et son engagement auprès des recrues potentielles et des fans de courses. La reconnaissance de PR Daily souligne l'approche innovante de l'entreprise en matière de communications numériques et sa capacité à se connecter efficacement avec des publics diversifiés dans les secteurs automobile et des courses.
BorgWarner wurde mit zwei prestigeträchtigen PR Daily Social Media & Digital Awards für herausragende Kampagnen auf LinkedIn und Twitter/X ausgezeichnet. Die Charging Forward Kampagne auf LinkedIn hatte das Ziel, Top-Talente in der Automobilindustrie anzuziehen, was zu einem 38% Anstieg der Besuche auf der Karriereseite von BorgWarner führte. Auf Twitter/X hat die Kampagne Borg-Warner Trophy Speaks to Racing Fans eine Gemeinschaft für Indianapolis 500-Enthusiasten geschaffen, was zu einem 7,5% Anstieg der Follower und 44% mehr Interaktionen im Vergleich zum Vorjahr führte.
Diese erfolgreichen Social-Media-Strategien haben BorgWarners Online-Präsenz und das Engagement mit potenziellen Rekruten und Rennsportfans erheblich gesteigert. Die Anerkennung von PR Daily hebt den innovativen Ansatz des Unternehmens in der digitalen Kommunikation hervor und zeigt seine Fähigkeit, effektiv mit unterschiedlichen Zielgruppen in der Automobil- und Rennsportbranche zu kommunizieren.
- Won two PR Daily Social Media & Digital Awards for LinkedIn and Twitter/X campaigns
- LinkedIn campaign increased Careers webpage visits by 38% to 1.2 million in 2023
- 69% of Careers webpage visitors viewed job opportunities
- Twitter/X campaign grew followers by 7.5% and increased engagements by 44%
- Achieved 100,000 organic impressions on Twitter/X during May, a 4.11% increase
- 67% year-over-year increase in impressions during Indy 500 race weekend
- None.
PR Daily's Social Media & Digital Awards celebrates the organizations, people and teams that know how to earn audience attention online. They are continuing to advance the fields of social media and digital communications, leading to success for their organizations or clients.
Finalists in this year's program were honored at a special industry event on Thursday, August 1, at the Yale Club in
BorgWarner was chosen from a wide pool of entries to receive recognition as winners in PR Daily's Social Media & Digital Awards in the LinkedIn category for its Charging Forward campaign, as well as in the Twitter/X Category for its Borg-Warner Trophy Speaks to Racing Fans campaign.
For the LinkedIn category, BorgWarner created a yearlong branding campaign in order to align BorgWarner with top talent in the automotive industry. The company began building buzz in the first half of 2023 with a shift in its organic LinkedIn presence, focusing on brand storytelling, PR amplification and thought leadership. The campaign also highlighted employees' career accomplishments, innovative projects and reports while supporting advocacy, diversity and inclusion, and opportunities for growth, all while offering potential recruits a behind-the-scenes look at the company's culture. In addition to impressive metrics on LinkedIn, traffic to the Careers section of BorgWarner's website increased – the page was visited nearly 1.2 million times in 2023, up
For the Twitter/X category, BorgWarner created a community of
"Congratulations to BorgWarner," said Brendan Gannon, Senior Marketing Manager for Awards Programs at PR Daily. "Your innovative and impactful work in the digital space truly sets you apart. PR Daily is proud to recognize their efforts."
BorgWarner has been recognized for its accomplishment in a special write-up on PR Daily's internationally-read news website.
About BorgWarner
For more than 130 years, BorgWarner has been a transformative global product leader bringing successful mobility innovation to market. With a focus on sustainability, we're helping to build a cleaner, healthier, safer future for all.
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SOURCE BorgWarner Inc.
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