More Ways to Michelada: THC-Infused Michelada goes Mainstream...
Los Angeles-based Blaze Mota is set to release a hemp-derived THC version of its Mota'lada, a non-alcoholic ready-to-drink michelada, in October 2024. The new product contains 10mg of hemp-derived THC and 2mg of CBD, following the success of its cannabis-infused counterpart launched in May 2023. Blaze Mota has also partnered with Cheech Marin to create the Cheeche'lada, a 50mg THC-dosed variant that won first place in the Beverage category at the Emerald Cup Awards. The company has strategically positioned its products, keeping the Cheeche'lada brand in California's regulated cannabis market while transitioning the Mota'lada brand into the emerging hemp-derived THC market.
Blaze Mota, con sede a Los Angeles, lancerà una versione di THC derivato dalla canapa del suo Mota'lada, una michelada pronta da bere e analcolica, nell'ottobre 2024. Il nuovo prodotto contiene 10 mg di THC derivato dalla canapa e 2 mg di CBD, a seguito del successo della sua controparte infusa di cannabis lanciata a maggio 2023. Blaze Mota ha anche collaborato con Cheech Marin per creare la Cheeche'lada, una variante con dosaggio di 50 mg di THC che ha vinto il primo premio nella categoria Bevande agli Emerald Cup Awards. L'azienda ha posizionato strategicamente i suoi prodotti, mantenendo il marchio Cheeche'lada nel mercato della cannabis regolamentata della California mentre sta facendo il passaggio del marchio Mota'lada nel mercato emergente del THC derivato dalla canapa.
Blaze Mota, con sede en Los Ángeles, lanzará una versión de THC derivado del cáñamo de su Mota'lada, una michelada lista para beber y sin alcohol, en octubre de 2024. El nuevo producto contiene 10 mg de THC derivado del cáñamo y 2 mg de CBD, tras el éxito de su contraparte infusionada con cannabis lanzada en mayo de 2023. Blaze Mota también se ha asociado con Cheech Marin para crear la Cheeche'lada, una variante dosificada con 50 mg de THC que ganó el primer lugar en la categoría de Bebidas en los Emerald Cup Awards. La compañía ha posicionado estratégicamente sus productos, manteniendo la marca Cheeche'lada en el mercado regulado de cannabis de California mientras transiciona la marca Mota'lada al mercado emergente de THC derivado del cáñamo.
로스앤젤레스에 본사를 둔 블레이즈 모타(Blaze Mota)는 2024년 10월에 알콜이 없는 즉석 음료인 미첼라다(Mota'lada)의 햄프 유래 THC 버전을 출시할 예정이다. 이 새로운 제품은 햄프 유래 THC 10mg 및 CBD 2mg을 함유하고 있으며, 2023년 5월에 출시된 대마초를 주성분으로 한 제품의 성공에 따른 것이다. 블레이즈 모타는 또한 치치 마린(Cheech Marin)과 협력하여, 에메랄드 컵 어워드에서 음료 부문 1위를 차지한 50mg THC가 포함된 변형 제품인 치치엘라다(Cheeche'lada)를 만들었다. 이 회사는 치치엘라다 브랜드를 캘리포니아의 규제된 대마초 시장에 계속 두고, 모타라다 브랜드를 신흥 햄프 유래 THC 시장으로 전환하는 전략적인 포지셔닝을 하고 있다.
Basée à Los Angeles, Blaze Mota s'apprête à lancer une version de THC dérivée du chanvre de son Mota'lada, une michelada prête à boire et sans alcool, en octobre 2024. Le nouveau produit contient 10 mg de THC dérivé du chanvre et 2 mg de CBD, suite au succès de son homologue infusé au cannabis lancé en mai 2023. Blaze Mota a également formé un partenariat avec Cheech Marin pour créer la Cheeche'lada, une variante dosée à 50 mg de THC qui a remporté la première place dans la catégorie Boissons aux Emerald Cup Awards. L'entreprise a stratégiquement positionné ses produits, maintenant la marque Cheeche'lada sur le marché réglementé du cannabis en Californie tout en transitionnant la marque Mota'lada vers le marché émergent du THC dérivé du chanvre.
Blaze Mota mit Sitz in Los Angeles plant, im Oktober 2024 eine THC-Version aus Hanf seines alkoholfreien, trinkfertigen Mota'lada herauszubringen. Das neue Produkt enthält 10 mg THC aus Hanf und 2 mg CBD, nach dem Erfolg der cannabis-infusierten Variante, die im Mai 2023 eingeführt wurde. Blaze Mota hat sich auch mit Cheech Marin zusammengetan, um die Cheeche'lada zu kreieren, eine Variante mit 50 mg THC, die den ersten Platz in der Getränkekategorie bei den Emerald Cup Awards gewonnen hat. Das Unternehmen hat seine Produkte strategisch positioniert und hält die Marke Cheeche'lada im regulierten Cannabismarkt Kaliforniens, während es die Marke Mota'lada in den aufstrebenden Markt für THC aus Hanf überführt.
- Launch of new hemp-derived THC version of Mota'lada, expanding product line
- Partnership with cannabis legend Cheech Marin for Cheeche'lada product
- First place win in Beverage category at Emerald Cup Awards for Cheeche'lada
- Strategic product positioning in both regulated cannabis and hemp-derived THC markets
- None.
The Mota'lada is made with non-alcoholic Mexican Lager and a michelada base of tomato, lime, and spices. It contains 10mg of hemp-derived THC and 2mg of hemp-derived CBD.
The cannabis-infused version of the Mota'lada hit
Following the success of the Mota'lada, Blaze Mota partnered with cannabis legend Cheech Marin to release the Cheeche'lada, a 50mg THC-dosed variant of the Mota'lada. The Cheeche'lada launched in September of last year and took first place in the Beverage category at last month's Emerald Cup Awards – the most preeminent cannabis awards competition.
In June, Blaze Mota extended its partnership with Cheech Marin, replacing its 20mg cannabis-infused Mota'lada with a 20mg dosed option under the Cheeche'lada product umbrella.
This move allowed Blaze Mota to transition the Mota'lada brand into the emerging hemp-derived THC market while keeping the Cheeche'lada brand in
"The Michelada is defined by its rituals, variety, and occasions, and we want to expand those occasions with a THC-infused offering that tastes as good as any other Michelada on the shelf," says Balakrishnan.
About Blaze Life Holdings
Blaze Life Holdings (BLH) was founded in 2017 by two cannabis visionaries:
Media Contact: Elizabeth Fowler, liz.f@illacanna.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/more-ways-to-michelada-thc-infused-michelada-goes-mainstream-302237483.html
SOURCE Blaze Life Holdings
FAQ
What is the THC content in Blaze Mota's new hemp-derived Mota'lada?
When will Blaze Mota release its hemp-derived THC version of Mota'lada?
What award did Blaze Mota's Cheeche'lada win at the Emerald Cup Awards?
Who did Blaze Mota partner with to create the Cheeche'lada?
