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Corona Spearheads Eco-Tourism with Corona Island, the World’s First Blue Verified, Single-Use Plastic-Free Island
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Rhea-AI Summary
Corona has unveiled Corona Island, a sustainable eco-tourism destination in Colombia, set to open to the public in Summer 2023. This unique island aims to eliminate single-use plastics and promote sustainability, recognized by Oceanic Global's three-star Blue Seal for environmentally friendly practices.
Designed by renowned architects and featuring menus by acclaimed chefs, Corona Island will host educational workshops and leisure programs. This initiative reinforces Corona's commitment to sustainability and protecting natural resources.
Positive
Achieved Oceanic Global's three-star Blue Seal for sustainability.
First global beverage brand with a net-zero plastic footprint.
Unique eco-tourism offering that enhances brand reputation.
Partnerships with respected chefs and designers elevate guest experience.
Negative
U.S. residents are ineligible to purchase stays, limiting market access.
Open to the public in Summer 2023, the natural oasis achieved the highest level of sustainability verification by Oceanic Global’s Blue Standard
LONDON--(BUSINESS WIRE)--
Today, global beer brand Corona announces the grand opening of Corona Island, a tropical sustainable destination for eco-tourism off the coast of Colombia. A first-of-its-kind island paradise, Corona Island is free of single-use plastic, encouraging guests to reconnect with the natural world through immersive hospitality experiences.
Corona Island (Photo: Business Wire)
As a beer made with natural ingredients that was born at the beach and the first global beverage brand with a net-zero plastic footprint*, Corona partnered with international nonprofit Oceanic Global to create the first Blue Verified island.
Corona Island has achieved Oceanic Global’s three-star plastic-free Blue Seal for eliminating single-use plastic and adopting sustainable operating best practices at scale. From construction to energy production, food sourcing and guest experiences on-site, sustainability is at the center of every decision and touchpoint of Corona Island.
“On Corona Island, we are celebrating the majesty and beauty of the outdoors by getting guests engaged in protecting paradise,” said Felipe Ambra, Global Vice President for Corona. “Everyone on the team, from our chefs to our architects contributed to creating a truly single-use plastic-free paradise. We look forward to welcoming visitors, rekindling their relationship with nature and hopefully creating more advocates to protect our natural world.”
“Oceanic Global is honored to help develop the Corona Island experience and applauds Corona’s sector-leading sustainability efforts,” said Lea d’Auriol, Founder and Executive Director at Oceanic Global. “We’re proud to have worked with Corona from the beginning of the project to ensure that this sustainable destination demonstrates how travelers can experience paradise for both leisure and educational purposes, while leaving a minimal trace behind.”
Exclusive island features:
Design and vision for the island led by international architectural and design firm, James & Mau, in partnership with local Colombian architect, Jairo Márquez.
Guest menus created by Chilean-born Chef Christopher Carpentier, who was featured as a judge on MasterChef Colombia.
Corona Island’s leisure programs are curated by Paulina Vega, former Miss Universe, who was born on the Colombian coast.
Educational workshops and excursions hosted as part of Oceanic Global’s “Blue School”.
For more details, and to learn how to book a stay on Corona Island starting Summer 2023,** please visit the registration page here.
**U.S. Residents are not eligible for purchasing stays on Corona Island. Corona and some of the Modelo beer brands have been licensed to a third party for the U.S. territory.
About Corona Global
Born in Mexico, Corona is the leading beer brand in the country, the most popular Mexican beer worldwide exported to more than 180 countries. Corona Extra was first brewed in 1925 at the Cervecería Modelo in Mexico City. Corona is a pioneer in the beer industry by being the first to use a transparent bottle showcasing its purity and high quality to the world. The artwork found on the bottle is painted, highlighting our commitment to quality in our packaging and our Mexican heritage. No Corona is complete without the lime. Naturally adding character, flavor and refreshment, the lime ritual is an integral part of delivering an experience that is truly unique to Corona. The brand is synonymous with the beach and celebrates time outdoors. It invites people to pause, relax and enjoy the simple pleasures of life.
Corona has an ongoing commitment to reducing plastics. Since its partnership with Parley for the Oceans in 2017, they have exceeded its mission to protect 100 islands before 2020, and continue to deploy consistent global clean-up efforts.
About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; multi-country brands Beck’s®, Hoegaarden®, Leffe® and Michelob ULTRA®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 169,000 colleagues based in nearly 50 countries worldwide. For 2021, AB InBev’s reported revenue was 54.3 billion USD (excluding JVs and associates).
About Oceanic Global
Founded in 2016 by Lea d’Auriol, Oceanic Global (OG) inspires us to care deeply for the ocean and provides solutions to protect it. The international non-profit sheds light on humanity’s essential relationship to the ocean and empowers individuals, communities, and industries to create positive change. Oceanic Global creates educational experiences, consults on sustainable operations, and engages local communities to generate measurable impact for our collective wellbeing. In 2020, Oceanic Global launched the Blue Standard (Blue), a first-of-its-kind cross industry standard that establishes universal accountability for sustainable business leadership and empowers industries and businesses of all sizes to achieve measurable impact that protects our blue planet. Oceanic Global is based in Brooklyn, New York with international hubs & volunteer bases in New York, London, Los Angeles, Barcelona, Tulum, and Hong Kong. Reflective of its global reach, the organization has additionally produced United Nations World Oceans Day since 2019. #CareDeeply | www.oceanic.global
