Corona Cero Inspires Fans to Embrace Golden Moments

Rhea-AI Summary

Corona Cero, a no-alcohol beer from AB InBev, has launched its "For Every Golden Moment" campaign as the first Olympic Games global beer sponsor. The campaign celebrates everyday golden moments, paralleling Olympic achievements from Rio 2016 and Tokyo 2020. The campaign will roll out in over 40 markets globally, across various media platforms, including Olympics-themed bottles in select markets. AB InBev emphasizes Corona Cero's alignment with themes of moderation, relaxation, and celebration, aiming to connect people with nature and meaningful life moments. The creative team includes Grey and director Henry-Alex Rubin.

Positive

• Corona Cero's campaign spans 40+ markets globally, enhancing brand visibility.
• AB InBev's partnership with the Olympics positions Corona Cero as a leading no-alcohol beer option.
• The campaign aligns with themes of relaxation, celebration, and moderation, which can attract health-conscious consumers.
• Olympics-themed bottles and multi-platform marketing can boost brand engagement and sales.

Negative

• No direct mention of financial projections or expected revenue increase, leaving financial impact uncertain.
• High marketing and campaign costs may not yield proportional returns.
• Potential market saturation in the no-alcohol beer segment could limit growth.

Corona Cero’s Olympic Games debut captures the power of golden moments that exist in everyday lives

SÃO PAULO--(BUSINESS WIRE)-- Today, Corona Cero, the global beer sponsor of the Olympic & Paralympic Games, introduced its "For Every Golden Moment" platform, celebrating the golden moments of the games and reminding the world to embrace and enjoy their own golden moments occurring in life. This marks the launch of the no-alcohol brand’s inaugural Olympic Games activation since AB InBev was announced as the first beer sponsor at the Worldwide Olympic Partner level.

(Photo: Corona Cero)

“Offering this award-winning no-alcohol beer brings more choice to fans around the world,” said Marcel Marcondes, AB InBev Global Chief Marketing Officer. “Corona Cero is a perfect fit for this global occasion, and further reinforces our brand’s commitment to moderation, relaxation, and celebration.”

The Corona brand invites the world to get outside and reconnect with nature – a theme that brings a fresh perspective of relaxation and celebration to the Olympic Games. In reminding the world to unwind, stay close to nature and celebrate life’s moments big and small, Corona Cero brings people together around golden moments. From breaking records to taking in beautiful sunsets, reminding the world the power these meaningful moments bring to daily life.

Corona Cero is launching the platform in 40+ markets globally and bringing it to life across all media touchpoints, from films, social media, OOH, experiences and trade, including Olympics-themed bottles in select markets worldwide. The campaign captures the emotion of celebratory golden moments from Olympians and more, drawing parallels from real Olympic golden moments from Rio 2016 and Tokyo 2020 and creating analogies of golden moments that can be experienced by all.

“As the first-ever global beer sponsor of the Olympic Games, Corona Cero, with its 'For Every Golden Moment' campaign, offers a fresh perspective on celebration for fans and athletes around the world,” said Anne-Sophie Voumard, Managing Director, International Olympic Committee Television and Marketing Services. “Together, we strive to promote sports and moderation, contributing to a better world."

Corona Cero is served in the brand’s signature flint bottle and to elevate the experience, consumers of legal drinking age around the world can enjoy Corona’s famous lime ritual, a key differentiator unique to the brand.

With centuries of brewing history, AB InBev has seen countless new friendships, connections, and experiences built on a shared love of sport and beer. Sport is a strong force for positive change, and AB InBev brands are pleased to be a part of that legacy with decades of historic, award-winning and responsible sports marketing.

The brand partnered with a curated global team at creative agency, Grey, to develop the platform idea, brought to life by Academy Award-nominated and Emmy Award-winning director, Henry-Alex Rubin, as well as its top creative partners from across the globe.

To view the film, visit Corona’s YouTube channel.

About Corona Global
Corona, an AB InBev global brand*, is the iconic beer brand that is synonymous with paradise with a presence in 180 countries. Recognized as the world’s most valuable beer brand in Kantar’s BrandZ global 2024 rankings, Corona invites the world outside, beckoning you to reconnect with your essential nature and embrace the simple pleasures of life. But it's not just about the beer – it's about the ritual. The ritual of adding a slice of lime to your Corona, an experience that elevates the moment. Corona isn't just a beverage; it's nature in a bottle. And we strive to help protect nature and have become the first global beverage brand with a net-zero plastic footprint. This builds on our longstanding ambition to help protect the world’s oceans and beaches from plastic pollution. Every sip of Corona is a celebration of nature and the beauty of the world around us.

*Corona is not sold by AB InBev in the United States.

About The International Olympic Committee
The International Olympic Committee is a not-for-profit independent international organisation made up of volunteers, which is committed to building a better world through sport. It redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of USD 4.25 million goes to help athletes and sports organisations at all levels around the world.

About AB InBev
AB InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona®, Stella Artois® and Michelob Ultra®; multi-country brands Beck’s®, Hoegaarden® and Leffe®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 155,000 colleagues based in nearly 50 countries worldwide. For 2023, AB InBev’s reported revenue was 59.4 billion USD (excluding JVs and associates).

View source version on businesswire.com: https://www.businesswire.com/news/home/20240613074831/en/

AB InBev Media Relations

E-mail: media.relations@ab-inbev.com

Source: Corona

FAQ

What is the main theme of Corona Cero's Olympic Games campaign?

The main theme is 'For Every Golden Moment,' celebrating everyday golden moments alongside Olympic achievements.

In which markets will Corona Cero's Olympic campaign be launched?

The campaign will be launched in over 40 markets globally.

What does the Corona Cero campaign emphasize?

The campaign emphasizes relaxation, celebration, and moderation.

Who developed the Corona Cero campaign?

The campaign was developed by creative agency Grey and directed by Henry-Alex Rubin.

How is Corona Cero connected to the Olympic Games?

Corona Cero is the first no-alcohol beer to sponsor the Olympic Games, promoting their global campaign.