Better Choice Co Inc. - BTTR STOCK NEWS

Better Choice Company (NYSE: BTTR) has made a significant donation of nearly 65,000 lbs. of its Halo Pets brand pet food, valued at approximately $150k, to Greater Good Charities amidst ongoing supply chain challenges in the pet food industry. This donation, which includes dry and wet food for various pets, reflects the company's commitment to supporting animal shelters affected by these challenges. CEO Scott Lerner emphasized the importance of timely action during these difficult times for the industry.

Better Choice Company (NYSE: BTTR) announces the launch of enhanced recipes for its Halo Holistic pet food line, featuring responsibly sourced proteins and improved digestive health.

The new formulations are free of soy and include poultry-free options, boasting higher protein content and guaranteed probiotics. The packaging has also been updated for sustainability. Available at major retailers like Petco and Amazon, these changes reflect Better Choice Company's ongoing commitment to pet health and wellness.

Better Choice Company reported record Q2 2022 gross sales of $19.8 million and net sales of $16.5 million, marking a 50% increase in net sales quarter-over-quarter. This growth was fueled by a 133% surge in brick-and-mortar sales and a 75% increase in international sales. Gross margin improved to 29%, with an adjusted gross margin of 31%. The company maintains a cash balance of $17.8 million, which is expected to support its path to profitability. Ongoing transitions in production and strategic launches, such as Halo Elevate, are expected to drive further growth.

Better Choice Company (NYSE: BTTR) announced it will host a conference call on August 11, 2022, at 8:30 a.m. ET to discuss its Q2 2022 financial results and provide a business update. Interested parties can join the call via +1-844-825-9789 (U.S.) or +1-412-317-5180 (International), or access a live webcast. The company focuses on pet health and wellness, offering a broad range of products under the Halo brand, including foods, treats, and supplements. Information is available on their website.

Better Choice Company (NYSE: BTTR) announced the successful integration of the TruDog brand into its Halo^® portfolio, launching a new line of Halo^® Freeze-Dried Raw Meals, Treats, and Toppers. This transition was completed on schedule, ensuring continuity for TruDog customers. Scott Lerner, CEO, noted positive customer feedback and an uptick in purchases of Halo products. The integration coincides with a multi-million dollar media campaign, enhancing their direct-to-consumer strategy and paving the way for future expansion into other sales channels.

Better Choice Company Inc. (NYSE: BTTR) has provided a mid-year shareholder update highlighting significant achievements. The company’s product, Halo Elevate, is now available in over 1,500 pet specialty stores, supported by an expanded retail sales team. An Augmented Reality Experience has been launched for customers, alongside a global marketing campaign that generated over 17 million impressions within the first month. Additionally, BTTR has been added to the Russell Microcap® Index effective June 27, 2022. CEO Scott Lerner expressed optimism about the company's growth trajectory for 2022.

Better Choice Company (BTTR) will join the Russell Microcap® Index effective June 27, 2022, following the annual reconstitution of Russell indexes. Membership lasts for one year and includes consideration for growth and value style indexes. Russell indexes are crucial for investment managers and institutional investors, benchmarked against approximately $12 trillion in assets. The company is focused on pet health and wellness, with a mission to promote healthier lifestyles for pets through its Halo brand.

Better Choice Company (NYSE: BTTR) announced the promotions of Robert Sauermann to Chief Operating Officer and Donald Young to Chief Sales Officer. Sauermann, who has been with the company since late 2019, previously led the strategic direction and financial initiatives, while Young brings over 30 years of sales experience from leading brands like Merrick Pet Care. These appointments aim to strengthen leadership and drive growth in the pet health and wellness sector, aligning with the company's commitment to quality pet nutrition.