Better Choice Company Inc. - BTTR STOCK NEWS

Better Choice Company (NYSE: BTTR) announced the successful integration of the TruDog brand into its Halo^® portfolio, launching a new line of Halo^® Freeze-Dried Raw Meals, Treats, and Toppers. This transition was completed on schedule, ensuring continuity for TruDog customers. Scott Lerner, CEO, noted positive customer feedback and an uptick in purchases of Halo products. The integration coincides with a multi-million dollar media campaign, enhancing their direct-to-consumer strategy and paving the way for future expansion into other sales channels.

Better Choice Company Inc. (NYSE: BTTR) has provided a mid-year shareholder update highlighting significant achievements. The company’s product, Halo Elevate, is now available in over 1,500 pet specialty stores, supported by an expanded retail sales team. An Augmented Reality Experience has been launched for customers, alongside a global marketing campaign that generated over 17 million impressions within the first month. Additionally, BTTR has been added to the Russell Microcap® Index effective June 27, 2022. CEO Scott Lerner expressed optimism about the company's growth trajectory for 2022.

Better Choice Company (BTTR) will join the Russell Microcap® Index effective June 27, 2022, following the annual reconstitution of Russell indexes. Membership lasts for one year and includes consideration for growth and value style indexes. Russell indexes are crucial for investment managers and institutional investors, benchmarked against approximately $12 trillion in assets. The company is focused on pet health and wellness, with a mission to promote healthier lifestyles for pets through its Halo brand.

Better Choice Company (NYSE: BTTR) announced the promotions of Robert Sauermann to Chief Operating Officer and Donald Young to Chief Sales Officer. Sauermann, who has been with the company since late 2019, previously led the strategic direction and financial initiatives, while Young brings over 30 years of sales experience from leading brands like Merrick Pet Care. These appointments aim to strengthen leadership and drive growth in the pet health and wellness sector, aligning with the company's commitment to quality pet nutrition.

On May 18, 2022, Better Choice Company (NYSE: BTTR) reported that insiders purchased 554,800 shares, approximately 2% of the company's total shares, as part of a previously announced insider purchase program. This move signals confidence in the company's future, following a record first quarter. Additionally, a stock repurchase program has been authorized, allowing for up to $3 million in shares to be bought back by the end of 2022, though no shares have yet been repurchased. Better Choice focuses on pet health products, emphasizing nutrition-based approaches.

Better Choice Company (NYSE: BTTR) announces that members of its Board of Directors and Management intend to buy approximately 750,000 common shares, representing 2.5% of the total shares outstanding. These purchases will occur in the open market, commencing May 16, 2022, and will comply with insider trading policies and SEC obligations. The timing of these transactions may vary based on market conditions. Better Choice focuses on pet health and wellness, offering products under the Halo and TruDog brands, promoting healthier diets for pets.

Better Choice Company (NYSE: BTTR) has announced a stock buyback program, allowing for the repurchase of up to $3 million in outstanding shares until December 31, 2022. The buyback will be executed in compliance with SEC regulations, with the timing and execution depending on various factors such as market conditions and the company's financial performance. This initiative reflects Better Choice's commitment to enhancing shareholder value while leveraging its cash on hand.