Better Choice Co Inc. - BTTR STOCK NEWS

Better Choice Company (OTCQX: BTTR) has established a Special Advisory Committee aimed at enhancing shareholder value. Co-chaired by Board Members Michael Young and John Word, the committee will evaluate potential strategic opportunities, including up-listings, partnerships, and financing. According to Chairman Young, the company is well-positioned in the growing pet health sector, which opens multiple strategic avenues for growth. The formation of this committee indicates a proactive approach towards maximizing shareholder interests amid opportunities in the thriving pet wellness industry.

Better Choice Company (OTCQX: BTTR) stands to gain from the increasing trend of pet ownership and wellness, particularly noted during the COVID-19 pandemic. With a focus on clean and holistic pet products, the company aligns with the growing consumer demand for health-conscious options for pets. The report highlights the potential for pet wellness to become a major driver in the market, similar to the organic movement in grocery sectors. With nearly 50% of pet owners prioritizing their pets' health, BTTR is well-positioned for growth in this evolving landscape.

Better Choice Company (OTCQX: BTTR) announced a significant expansion of its Halo brand in Asia, with agreed minimum purchases from key distributors totaling $25.6 million from January 1, 2021, to December 31, 2022. The company experienced 95% growth in Asian sales in 2020, with China accounting for over 50% of that total. The success is attributed to securing Product Import Registrations for 15 food diets, allowing increased distribution across e-commerce and retail in China. CEO Scott Lerner emphasized the brand's commitment to quality and strategic partnerships as drivers of growth.

Better Choice Company (OTCQX: BTTR) announced that CEO Scott Lerner and EVP of Strategy Rob Sauermann will present at the D.A. Davidson 4th Annual Consumer Growth Conference on March 11, 2021, at 11:00 a.m. ET. The conference will include company presentations and discussions on the animal health and wellness sector.

Lerner expressed excitement about sharing their success strategy as Better Choice continues to establish itself in the rapidly growing market.

Better Choice Company (BTTR) has announced a share repurchase program authorized by its Board of Directors, allowing for up to $2 million in stock buybacks. This initiative reflects the company's confidence in its business prospects amidst a booming pet supply and wellness market, projected to reach $202.6 billion by 2025. The repurchases will take place in the open market, potentially attracting new investors. This bold move stands out, as company management is reinvesting in their own future, indicating strong belief in the company's potential.

Better Choice Company has appointed Alex Vournas as Vice President of Supply Chain & Logistics. Vournas, with extensive experience in supply chain management, previously served as Director at Solid Gold Pet LLC, where he oversaw logistics during significant expansion into Asia. CEO Scott Lerner noted Vournas’ expertise is critical for achieving corporate sales goals and executing growth strategies, especially in Asia. Better Choice focuses on pet health and wellness products, leveraging its digital footprint to promote nutrition-based offerings.

Better Choice Company (OTCQB: BTTR) has engaged Emerging Markets Consulting and Winning Media to enhance brand visibility and expand its shareholder base ahead of a proposed NYSE or Nasdaq listing in Q2 2021. Chairman Michael Young highlighted the need to address the company’s current valuation gap compared to peers like Fresh Pet (FRPT). Both firms bring extensive experience in investor relations and digital marketing, aiming to bolster Better Choice's market presence and narrative. The company focuses on innovative pet health products, promoting nutrition-based solutions.

Better Choice Company (OTCQX: BTTR) announced a $2 million stock repurchase program starting Q1 2021, set to expire on December 31, 2021. This program, authorized by the Board of Directors, is aimed at enhancing shareholder value and providing liquidity during uncertain market conditions. The timing of repurchases will depend on market factors and the company prioritizes growth investments in its long-term strategy. Chairman Michael Young highlighted the repurchase as a means to address the undervalued stock in light of current market volatility.