Emerging Markets Report: A Rapidly Expanding Market

Rhea-AI Summary

Better Choice Company (OTCQX: BTTR) stands to gain from the increasing trend of pet ownership and wellness, particularly noted during the COVID-19 pandemic. With a focus on clean and holistic pet products, the company aligns with the growing consumer demand for health-conscious options for pets. The report highlights the potential for pet wellness to become a major driver in the market, similar to the organic movement in grocery sectors. With nearly 50% of pet owners prioritizing their pets' health, BTTR is well-positioned for growth in this evolving landscape.

Positive

• Increasing demand for pet wellness products aligns with BTTR's mission.
• Strong consumer trend towards health-conscious pet care.

Negative

• None.

An Emerging Markets Sponsored Commentary

ORLANDO, Fla., March 10, 2021 (GLOBE NEWSWIRE) -- Many of us have read the stories about the COVID-19 quarantine helping to empty animal shelters across the country. Americans told to stay in their homes sought out pets to fill the void. As such, the number of pets in American homes has skyrocketed.

But before all this a different pet trend was emerging. Venerable Forbes was among the first to recognize this movement in this article from 2018.

Here’s the headline:

The Next Frontier of Wellness: Your Pets

And this is the first paragraph(s):

“With a fast-growing awareness about nutrition and our own health, it is not surprising that the next wave of wellness companies are not focused on humans, but on pets… 95% of pet owners consider their animals to be part of their family and nearly half of pet "parents" are concerned about the health and well-being of their pet as much as they are a member of their human family”

This all stands to benefit animal health and wellness company Better Choice Company (OTCQX: BTTR) whose mission is to provide clean, holistic, and nutritional options for consumers who want to bring their own healthier lifestyle to their pets. The Company’s products promote wellness and support better and longer lives for pets.

You can see the Company’s suite of products here. It’s pretty amazing. Reminds me a lot of going into the first Whole Foods stores years ago when Organic was in a nascent phase. Now it’s a major driver in grocery, just as pet wellness appears to be with a public who wants healthier, longer lived pets and a huge new group of pet owners finding new loved ones in the pandemic.

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Must Read OTC Markets/SEC policy on stock promotion and investor protection

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EMC has been paid $170,000 by Better Choice Company, Inc. for various marketing services including this report. EMC does not independently verify any of the content linked-to from this editorial. http://emergingmarketsllc.com/disclaimer.php

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FAQ

What is Better Choice Company's stock symbol?

The stock symbol for Better Choice Company is BTTR.

How is Better Choice Company benefiting from pet ownership trends?

Better Choice Company is benefiting from the surge in pet ownership and consumer interest in pet wellness products.

What products does Better Choice Company offer?

Better Choice Company offers clean, holistic, and nutritional options for pets.

When was the press release regarding Better Choice Company published?

The press release was published on March 10, 2021.