Emerging Markets Report: 25 Million Reasons

Rhea-AI Summary

Better Choice Company (OTCQX: BTTR) has announced a significant revenue milestone, with aggregate minimum purchases from key Asian partners reaching $25.6 million from January 1, 2021, to December 31, 2022. This comes as the company has developed strong distribution ties in China, Korea, and Japan, particularly focusing on its popular Halo brand. Halo achieved an impressive 95% growth in Asian sales in 2020, with over 50% of these sales originating from China, reflecting the growing demand for quality pet food among Asian consumers.

Positive

• Total aggregate purchases from Asian partners projected at $25.6 million for 2021-2022.
• Halo brand sales in Asia grew by 95% in 2020.
• Sales in China accounted for over 50% of total Asian sales.

Negative

• None.

An Emerging Markets Sponsored Commentary

ORLANDO, Fla., March 17, 2021 (GLOBE NEWSWIRE) --  Regular readers of the Emerging Market Report know that if we love one thing in emergent and ascendant public companies it’s revenue. And pet health and wellness company Better Choice Company (OTCQX: BTTR) just gave us reasons to pay more attention.

According to a recently published press release the Company has agreed to aggregate minimum purchases with its key Asian distribution partners totaling $25.6 Million in sales from Jan 1, 2021 – December 31, 2022.

That’s a colossal total for a Company the size of Better Choice. Let’s break it down a little.

First, it’s important to note that Better Choice has built several strong distribution partnerships over the last few years in China, Korea and Japan that focus on selling its popular Halo Brand. Halo’s commitment to delivering real whole meat, certified proteins and no antibiotics has resonated strongly with Asian pet parents that desire an easier to digest food for their pets with quality ingredients from a brand they trust. By delivering on this value proposition, Halo was able to achieve 95% growth in Asian sales in 2020, with sales in China representing more than 50% of total Asian sales.

As seen in previous issues of the Emerging Markets Report, we are a little frothy about the the tangential behavior change in owners looking to have healthier pets. Click here to see a previous report with some links to financial journalism on the growing pet care industry.

With aggregate minimum purchases totaling $25.6 Million in sales from Jan 1, 2021 – December 31, 2022 from Asia alone, the Company is worthy of study, including review of their public filings and financials.

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Must Read OTC Markets/SEC policy on stock promotion and investor protection

• https://www.otcmarkets.com/learn/policy-on-stock-promotion
• https://www.otcmarkets.com/learn/investor-protection
• https://www.sec.gov/news/press-release/2017-79
• https://www.sec.gov/oiea/investor-alerts-bulletins/ia_promotions.html

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We may purchase Securities of the Profiled Company prior to their securities becoming publicly traded, which we may later sell publicly before, during or after our dissemination of the Information, and make profits therefrom. EMC does not verify or endorse any medical claims for any of its client companies.

EMC has been paid $170,000 by Better Choice Company, Inc. for various marketing services including this report. EMC does not independently verify any of the content linked-to from this editorial. http://emergingmarketsllc.com/disclaimer.php

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FAQ

What is the total projected sales for Better Choice Company in Asia?

Better Choice Company's total projected sales in Asia is $25.6 million from January 1, 2021, to December 31, 2022.

How much did Halo brand sales grow in Asia in 2020?

Halo brand sales grew by 95% in Asia in 2020.

What percentage of Halo's Asian sales came from China in 2020?

More than 50% of Halo's Asian sales in 2020 came from China.