Better Choice to Join Russell Microcap® Index

Rhea-AI Summary

Better Choice Company (BTTR) will join the Russell Microcap® Index effective June 27, 2022, following the annual reconstitution of Russell indexes. Membership lasts for one year and includes consideration for growth and value style indexes. Russell indexes are crucial for investment managers and institutional investors, benchmarked against approximately $12 trillion in assets. The company is focused on pet health and wellness, with a mission to promote healthier lifestyles for pets through its Halo brand.

Positive

• Inclusion in the Russell Microcap® Index enhances visibility to investors.
• Access to a broader investor base, potentially leading to increased demand for shares.

Negative

• None.

NEW YORK, June 21, 2022 (GLOBE NEWSWIRE) -- Better Choice Company Inc. (NYSE: BTTR) (the “Company” or “Better Choice”), a pet health and wellness company, today announced that the Company is anticipated to join the Russell Microcap® Index at the conclusion of the 2022 Russell indexes annual reconstitution, effective after the US market opens on June 27, 2002.

Membership in the Russell Microcap^® Index, which remains in place for one year, includes inclusion in the appropriate growth and value style indexes. FTSE Russell determines membership for its Russell indexes primarily by objective, market-capitalization rankings, and style attributes.

Russell indexes are widely used by investment managers and institutional investors for index funds and as benchmarks for active investment strategies. Approximately $12 trillion in assets are benchmarked against Russell’s US indexes. Russell indexes are part of FTSE Russell, a leading global index provider.

For more information on the Russell Microcap^® Index and the Russell indexes reconstitution, go to the “Russell Reconstitution” section on the FTSE Russell website.

About Better Choice Company Inc.
Better Choice Company Inc. is a rapidly growing pet health and wellness company committed to leading the industry shift toward pet products and services that help dogs and cats live healthier, happier and longer lives. We take a nutrition-based approach to animal health and position our portfolio of brands to benefit from the mainstream trends of growing pet humanization and a focus on health and wellness. We have a demonstrated, multi-decade track record of success selling trusted animal health and wellness products and leverage our established digital footprint to provide pet parents with the knowledge to make informed decisions about their pet’s health. We sell the majority of our dog food, cat food and treats under the Halo brand, which is focused on providing sustainably and transparently sourced kibble and canned food derived from high quality animal proteins, and minimally processed raw-diet dog food and treats. For more information, please visit https://www.betterchoicecompany.com.

Company Contact:
Better Choice Company, Inc.
Scott Lerner, CEO

Investor Contact:
KCSA Strategic Communications
Valter Pinto, Managing Director
T: 212-896-1254
Valter@KCSA.com

FAQ

When will Better Choice Company join the Russell Microcap® Index?

Better Choice Company will join the Russell Microcap® Index on June 27, 2022.

What does it mean for BTTR to be included in the Russell Microcap® Index?

Inclusion in the Russell Microcap® Index may increase visibility and access to institutional investors, potentially influencing stock performance.

How long will Better Choice Company be part of the Russell Microcap® Index?

Membership in the Russell Microcap® Index lasts for one year.

What is the significance of Russell indexes for investors?

Russell indexes are widely used benchmarks for active investment strategies and index funds, managing approximately $12 trillion in assets.