Better Choice Company Signs Definitive Agreement to Sell Halo Asia for $8.1 Million in Total Gross Proceeds

Rhea-AI Summary

Better Choice Company (NYSE: BTTR) has announced a definitive agreement to sell its Halo business in Asia to CZC Company for $8.1 million in total gross proceeds. The deal structure includes $6.5 million in cash at closing and a 3% royalty on sales over the next five years, with a guaranteed minimum royalty payment of $330,000 per year ($1.65 million total). Better Choice will maintain ownership of its North American and rest-of-world ex-Asia operations. The transaction is expected to close in April 2025.

Positive

• Sale of Asia business for $8.1M total gross proceeds
• Immediate cash infusion of $6.5M at closing
• Guaranteed royalty income of $330,000 annually for 5 years ($1.65M total)
• Retention of North American and rest-of-world ex-Asia operations

Negative

• Divestment of Asian market presence and associated growth potential

Insights

Financial Analyst

This strategic divestiture represents a transformative transaction for Better Choice Company, with the $8.1 million total consideration being approximately double the company's current market capitalization of $4.1 million. The deal's structure is particularly noteworthy for its dual benefits:

The immediate $6.5 million cash infusion will significantly strengthen the company's balance sheet, providing important liquidity for core operations. The guaranteed minimum royalty structure of $330,000 annually for five years adds a reliable recurring revenue stream, effectively creating a $1.65 million floor for future earnings while maintaining upside potential through the 3% royalty on sales.

This transaction demonstrates sophisticated financial engineering that benefits both parties: The buyer gains full operational control in the Asian market, while Better Choice maintains exposure to future growth without operational overhead. The retention of North American and rest-of-world operations suggests a strategic refocus on markets where the company likely has stronger competitive advantages and higher margins.

The deal's timing and structure indicate careful consideration of long-term value creation. By monetizing the Asian business at a premium while securing future revenue participation, Better Choice has effectively de-risked its Asian exposure while maintaining potential upside. This could allow for more focused investment in core markets where the company has greater operational control and market understanding.

Upon closing, Better Choice will retain ownership of North American and rest-of-world ex-Asia operations

TAMPA, Fla., Feb. 19, 2025 (GLOBE NEWSWIRE) -- Better Choice Company, Inc. (NYSE American: BTTR) (“Better Choice” or the “Company”), a pet health and wellness company, is pleased to announce it has signed a definitive agreement with its existing partner in Asia, CZC Company LTD (the “Buyer”), to sell its Halo business in Asia for total gross proceeds of $8.1 million including $6.5 million in cash at closing, along with a 3% royalty on sales over the next five years, guaranteed by a minimum royalty payment of $330,000 per year or $1.65 million in total.

Pursuant to the terms of the transaction, Better Choice will retain ownership of its North American and rest-of-world ex-Asia operations.

Both parties expect to close the sale in April 2025.

About Better Choice Company Inc.
Better Choice Company Inc. is a rapidly growing pet health and wellness company committed to leading the industry shift toward pet products and services that help dogs and cats live healthier, happier, and longer lives. We take an alternative, nutrition-based approach to pet health relative to conventional dog and cat food offerings and position our portfolio of brands to benefit from the mainstream trends of growing pet humanization and consumer focus on health and wellness. We have a demonstrated, multi-decade track record of success selling trusted pet health and wellness products and leverage our established digital footprint to provide pet parents with the knowledge to make informed decisions about their pet’s health. We sell the majority of our dog food, cat food and treats under the Halo brand, which is focused, respectively, on providing sustainably sourced kibble and canned food derived from real whole meat, and minimally processed raw-diet dog food and treats. For more information, please visit https://www.betterchoicecompany.com.

Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. The Company has based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Some or all of the results anticipated by these forward-looking statements may not be achieved. Further information on the Company’s risk factors is contained in our filings with the SEC. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Company Contact:
Better Choice Company, Inc.
Kent Cunningham, CEO

Investor Contact:
KCSA Strategic Communications
Valter Pinto, Managing Director
T: 212-896-1254
Valter@KCSA.com

FAQ

How much is Better Choice Company (BTTR) selling its Halo Asia business for?

Better Choice Company is selling its Halo Asia business for $8.1 million in total gross proceeds, including $6.5 million in cash at closing and royalty payments.

What are the royalty terms in BTTR's Halo Asia sale agreement?

The agreement includes a 3% royalty on sales over five years, with a guaranteed minimum payment of $330,000 per year, totaling $1.65 million in minimum royalty payments.

When is the BTTR Halo Asia sale expected to close?

The sale is expected to close in April 2025.

What operations will Better Choice Company (BTTR) retain after the Halo Asia sale?

Better Choice Company will retain ownership of its North American and rest-of-world ex-Asia operations.