Better Choice Company Board of Directors Approves Up to 55% Annual Royalty Distribution Plan from its Halo Brand
Better Choice Company (NYSE: BTTR) has announced a significant shareholder royalty distribution plan approved by its Board of Directors. Under this new initiative, up to 55% of annual royalties generated by the company's flagship Halo brand will be distributed to stockholders of record as of December 31 each year.
The aggregate distribution amount will be determined annually by the Board of Directors through appropriate Board action. According to Chairman Michael Young, this unique royalty distribution plan demonstrates Better Choice's commitment to delivering long-term shareholder value from their premium pet nutrition brand Halo.
Better Choice Company (NYSE: BTTR) ha annunciato un significativo piano di distribuzione di royalty per gli azionisti approvato dal suo Consiglio di Amministrazione. Sotto questa nuova iniziativa, fino al 55% delle royalty annuali generate dal marchio di punta Halo dell'azienda sarà distribuito agli azionisti registrati al 31 dicembre di ogni anno.
L'importo totale della distribuzione sarà determinato annualmente dal Consiglio di Amministrazione attraverso le opportune delibere. Secondo il Presidente Michael Young, questo piano unico di distribuzione di royalty dimostra l'impegno di Better Choice nel fornire valore a lungo termine agli azionisti attraverso il loro marchio di nutrizione premium per animali domestici, Halo.
Better Choice Company (NYSE: BTTR) ha anunciado un plan significativo de distribución de regalías para los accionistas, aprobado por su Junta Directiva. Bajo esta nueva iniciativa, hasta el 55% de las regalías anuales generadas por la marca insignia Halo de la empresa se distribuirán a los accionistas registrados al 31 de diciembre de cada año.
El monto total de la distribución será determinado anualmente por la Junta Directiva a través de acciones apropiadas. Según el Presidente Michael Young, este plan único de distribución de regalías demuestra el compromiso de Better Choice para ofrecer valor a largo plazo a los accionistas a través de su marca de nutrición premium para mascotas, Halo.
베러 초이스 컴퍼니 (NYSE: BTTR)는 이사회에서 승인한 중요한 주주 로열티 배분 계획을 발표했습니다. 이 새로운 이니셔티브에 따라, 회사의 주력 브랜드인 Halo에서 발생하는 연간 로열티의 최대 55%가 매년 12월 31일 기준의 주주에게 배분됩니다.
총 배분 금액은 이사회에서 적절한 이사회 조치를 통해 매년 결정됩니다. 마이클 영 의장에 따르면, 이 독특한 로열티 배분 계획은 베러 초이스가 프리미엄 반려동물 영양 브랜드 Halo를 통해 장기적인 주주 가치를 제공하겠다는 의지를 보여줍니다.
Better Choice Company (NYSE: BTTR) a annoncé un plan significatif de distribution de redevances pour les actionnaires, approuvé par son conseil d'administration. Dans le cadre de cette nouvelle initiative, jusqu'à 55% des redevances annuelles générées par la marque phare Halo de l'entreprise seront distribuées aux actionnaires enregistrés au 31 décembre de chaque année.
Le montant total de la distribution sera déterminé annuellement par le conseil d'administration par des actions appropriées. Selon le président Michael Young, ce plan unique de distribution de redevances démontre l'engagement de Better Choice à offrir une valeur à long terme aux actionnaires grâce à leur marque de nutrition premium pour animaux de compagnie, Halo.
Better Choice Company (NYSE: BTTR) hat einen bedeutenden Plan zur Ausschüttung von Lizenzgebühren an die Aktionäre angekündigt, der vom Vorstand genehmigt wurde. Im Rahmen dieser neuen Initiative werden bis zu 55% der jährlichen Lizenzgebühren, die durch die Hauptmarke Halo des Unternehmens generiert werden, an die zum 31. Dezember eines jeden Jahres eingetragenen Aktionäre verteilt.
Der Gesamtbetrag der Ausschüttung wird jährlich vom Vorstand durch geeignete Vorstandsbeschlüsse festgelegt. Laut dem Vorsitzenden Michael Young zeigt dieser einzigartige Plan zur Ausschüttung von Lizenzgebühren das Engagement von Better Choice, den Aktionären langfristigen Wert durch ihre Premium-Tierernährungsmarke Halo zu bieten.
- Up to 55% of Halo brand annual royalties to be distributed to shareholders
- New revenue stream established for shareholders
- Commitment to regular annual distributions
- Actual distribution percentage may be lower than 55% maximum
- Distribution amount subject to Board discretion
- Distributions dependent on Halo brand performance
TAMPA, Fla., March 17, 2025 (GLOBE NEWSWIRE) -- Better Choice Company, Inc. (NYSE American: BTTR) (“Better Choice” or the “Company”), a pet health and wellness company, today announced that its Board of Directors have approved a significant royalty distribution plan for shareholders. Under this new initiative, up to
Michael Young, Chairman of Better Choice, commented, “This unique royalty distribution plan underscores Better Choice’s commitment to delivering long-term value to our shareholders from our Halo brand, a trusted name in premium pet nutrition. This distribution plan will provide a consistent return to shareholders and reward those who have invested and believe in our vision.”
About Better Choice Company Inc.
Better Choice Company Inc. is a rapidly growing pet health and wellness company committed to leading the industry shift toward pet products and services that help dogs and cats live healthier, happier, and longer lives. We take an alternative, nutrition-based approach to pet health relative to conventional dog and cat food offerings and position our portfolio of brands to benefit from the mainstream trends of growing pet humanization and consumer focus on health and wellness. We have a demonstrated, multi-decade track record of success selling trusted pet health and wellness products and leverage our established digital footprint to provide pet parents with the knowledge to make informed decisions about their pet’s health. We sell the majority of our dog food, cat food and treats under the Halo brand, which is focused, respectively, on providing sustainably sourced kibble and canned food derived from real whole meat, and minimally processed raw-diet dog food and treats. For more information, please visit https://www.betterchoicecompany.com.
Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. The Company has based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Some or all of the results anticipated by these forward-looking statements may not be achieved. Further information on the Company’s risk factors is contained in our filings with the SEC. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.
Company Contact:
Better Choice Company, Inc.
Kent Cunningham, CEO
Investor Contact:
KCSA Strategic Communications
Valter Pinto, Managing Director
T: 212-896-1254
Valter@KCSA.com
