Strong/MDI Screen Systems Teams with Illuminarium Atlanta to Provide Immersive Cinematic Virtual Reality Experience

Rhea-AI Summary

Strong/MDI Screen Systems, a subsidiary of Ballantyne Strong, has partnered with Illuminarium Experiences to open the first immersive venue in Atlanta, Georgia. Titled WILD, this facility utilizes advanced projection technology and optical coatings to provide visitors with a vivid virtual experience of African landscapes and wildlife. Strong/MDI supplied the proprietary Orion optical coating and specialized speaker panels to enhance the immersive experience. The successful collaboration aims to set a new standard for experiential entertainment.

Positive

• Partnership with Illuminarium for opening an immersive venue in Atlanta.
• Utilization of proprietary high contrast Orion optical coating enhances visitor experience.
• Strong/MDI's technology is crucial in achieving high-quality audio-visual experience.

Negative

• None.

JOLIETTE, Quebec, July 12, 2021 (GLOBE NEWSWIRE) -- Strong/MDI Screen Systems, Inc., a wholly owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN), and a leader in projection screen manufacturing and optical coating development for cinemas, commercial venues, and amusement parks worldwide (“Strong/MDI”) announces that it has partnered with Illuminarium Experiences on the opening of their first location in Atlanta, Georgia.

Using ground-breaking technology, Illuminarium Atlanta presents WILD, utilizing cinematic immersion to allow visitors to experience the watering holes, sweeping plains and majestic landscapes of Africa and come “face to face” with the world’s most exotic animals. To create this realistic encounter, Strong/MDI produced the proprietary, high contrast Orion optical coating applied to all the projection walls within the venue, as well as providing the patented speaker panels which allow the audio to penetrate through a solid projection surface with minimal distortion that is invisible to the human eye. 

 “Illuminarium Atlanta is a great venue providing a larger-than-life immersive virtual reality experience to the audience, allowing visitors to virtually walk through the savannahs of Africa. It was an honor to have collaborated with a leader in the industry, to push the boundaries of the immersive experience to a new level and we look forward to working with them on additional venues,” commented François Barrette, Vice President and General Manager for Strong/MDI.

‘’Our team implemented some of the very critical technical elements within the venue, ultimately helping Illuminarium achieve their final vision to provide the most realistic immersive experience possible.  Working side-by-side with Illuminarium’s technical staff we have helped create a truly unique venue that is sure to please all audiences,” stated Dustin Small, Director of Special Projects for Strong/MDI. 

“Illuminarium is a one-of-a-kind venue, placing the audience at the center of an immersive cinematic experience, virtually transporting you to the world’s most extraordinary places and beyond. Strong/MDI and their engineering team were the ideal partners to help us bring our vision of this unique audio-visual experience to life and we are excited to continue our work with them on subsequent venues,” said Brian Allen, Executive Vice President of Technology and Content for Illuminarium. 

About Illuminarium Experiences
Illuminarium Experiences is a breakthrough, global experiential entertainment company created by worldwide leaders in cinematic and interactive content, architectural and theatrical design and venue operations. Illuminarium Experiences are immersive entertainment spectacles presented in custom-designed venues called “Illuminariums.” What museums are to art, cinemas to movies and concert halls to music, Illuminariums are to experiential entertainment. Illuminariums are reprogrammable immersive theaters that surround visitors in a sensory space of sight, sound and scale unlike any other, providing access to the most amazing, but typically out-of-reach, places, people and experiences to make our planet a more inspired, more empathetic and more connected place. Illuminarium Experiences brings together best-in-class partners in content creation, theatrical design, interactive technologies and venue operations. Learn more at www.Illuminarium.com.

About Strong/MDI Screen Systems, Inc.

Strong/MDI Screen Systems, Inc., (www.strongmdi.com) a Ballantyne Strong, Inc. company, is a projection screen manufacturer located in Joliette, Canada. It manufactures 2D and 3D screens, specialty screens, motorized screen systems, custom structures and masking motors for clients worldwide. Strong/ MDI also manufactures and distributes curvilinear immersive screens to theme parks, museums, and schools, as well as for special events and military applications and is also known for the development of highly sophisticated coatings for projection surfaces.  

About Ballantyne Strong, Inc.
Ballantyne Strong, Inc. (www.ballantynestrong.com) is a diversified holding company with operations and investments across a broad range of industries. The Company’s Strong Entertainment segment includes the largest premium screen supplier in the U.S. and provides technical support services and other related products and services to the cinema exhibition industry, theme parks, and other entertainment-related markets. Ballantyne Strong holds a $13 million preferred investment, along with Google Ventures, in privately-held Firefly Systems, Inc., which is rolling out a digital mobile advertising network on rideshare and taxi fleets. Finally, the Company holds a 30% ownership position in GreenFirst Forest Products Inc. (TSX: GFP), which has recently completed an investment in a sawmill and related assets, and a 21% ownership position in FG Financial Group, Inc. (Nasdaq: FGF), a reinsurance and investment management holding company focused on opportunistic collateralized and loss capped reinsurance, while allocating capital to SPAC and SPAC sponsor-related businesses.

Strong/MDI Screen Systems, Inc. Contact
François Barrette
Vice President – General Manager
877-755-3795
francois.barrette@strongmdi.com
Investor Relations Contacts
Mark Roberson		John Nesbett / Jennifer Belodeau
Ballantyne Strong, Inc.		IMS Investor Relations
Chief Executive Officer		(203) 972-9200
704-994-8279		jnesbett@imsinvestorrelations.com
IR@btn-inc.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/9d925c13-36e7-4720-af7a-feed427e6dc7

FAQ

What is the partnership between Strong/MDI and Illuminarium?

Strong/MDI has partnered with Illuminarium Experiences to provide projection technology for their immersive venue in Atlanta.

What technology did Strong/MDI provide for the Illuminarium venue?

Strong/MDI supplied the proprietary Orion optical coating and patented speaker panels for the Illuminarium venue.

What is the experience offered at Illuminarium Atlanta?

Illuminarium Atlanta presents an immersive virtual reality experience called WILD, showcasing the landscapes and wildlife of Africa.

When did Strong/MDI announce this partnership?

The partnership was announced on July 12, 2021.

How does the technology enhance the immersive experience at Illuminarium?

The Orion optical coating improves projection quality, while the speaker panels allow audio to penetrate the projection surface with minimal distortion.