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Blue Star Foods Launches Asian Food Division

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Blue Star Foods Corp. (OTCQB: BSFC) has announced the launch of its new Asian Food Division, focusing on high-value sushi categories. The division, operational since February 1, 2025, will commercialize products under the Blue Star Brand, particularly featuring Hamachi sourced from Japan's Kagawa prefecture, Seto Inland Sea, and Kagoshima Bay.

The strategic move aims to capitalize on the growing popularity of Japanese cuisine and increasing demand for authentic sushi experiences. The U.S. sushi restaurant industry has demonstrated significant growth, expanding by 163% over a decade to reach $27.9 billion in 2022, with projections indicating a market value of $34.9 billion by 2025. Currently, there are approximately 30,000 sushi restaurants operating in the United States.

Blue Star Foods Corp. (OTCQB: BSFC) ha annunciato il lancio della sua nuova Divisione Cibo Asiatico, focalizzandosi su categorie di sushi di alto valore. La divisione, operativa dal 1 febbraio 2025, commercializzerà prodotti sotto il marchio Blue Star, con particolare attenzione all'Hamachi proveniente dalla prefettura di Kagawa in Giappone, dal Mare Interno di Seto e dalla Baia di Kagoshima.

Questa mossa strategica mira a capitalizzare la crescente popolarità della cucina giapponese e la domanda sempre maggiore di esperienze autentiche di sushi. L'industria dei ristoranti di sushi negli Stati Uniti ha mostrato una crescita significativa, espandendosi del 163% nel corso di un decennio, raggiungendo 27,9 miliardi di dollari nel 2022, con proiezioni che indicano un valore di mercato di 34,9 miliardi di dollari entro il 2025. Attualmente, ci sono circa 30.000 ristoranti di sushi operanti negli Stati Uniti.

Blue Star Foods Corp. (OTCQB: BSFC) ha anunciado el lanzamiento de su nueva División de Comida Asiática, centrándose en categorías de sushi de alto valor. La división, operativa desde el 1 de febrero de 2025, comercializará productos bajo la marca Blue Star, destacando especialmente el Hamachi procedente de la prefectura de Kagawa en Japón, del Mar Interior de Seto y de la Bahía de Kagoshima.

Este movimiento estratégico busca capitalizar la creciente popularidad de la cocina japonesa y la creciente demanda de experiencias auténticas de sushi. La industria de restaurantes de sushi en EE. UU. ha demostrado un crecimiento significativo, expandiéndose un 163% en una década, alcanzando 27.9 mil millones de dólares en 2022, con proyecciones que indican un valor de mercado de 34.9 mil millones de dólares para 2025. Actualmente, hay aproximadamente 30,000 restaurantes de sushi en funcionamiento en Estados Unidos.

블루 스타 푸드 주식회사 (OTCQB: BSFC)는 고부가가치 스시 카테고리에 중점을 둔 새로운 아시아 음식 부서의 출범을 발표했습니다. 이 부서는 2025년 2월 1일부터 운영되며, 블루 스타 브랜드 하에 제품을 상용화할 예정으로, 특히 일본 가가와 현, 세토 내해 및 가고시마 만에서 조달한 하마치가 특징입니다.

이 전략적 움직임은 일본 요리의 인기가 높아지고 진정한 스시 경험에 대한 수요가 증가하는 것을 활용하는 것을 목표로 하고 있습니다. 미국의 스시 레스토랑 산업은 지난 10년 동안 163% 성장하여 2022년에 279억 달러에 도달했으며, 2025년까지 349억 달러의 시장 가치가 예상됩니다. 현재 미국에는 약 30,000개의 스시 레스토랑이 운영되고 있습니다.

Blue Star Foods Corp. (OTCQB: BSFC) a annoncé le lancement de sa nouvelle Division Alimentaire Asiatique, axée sur des catégories de sushi haut de gamme. La division, opérationnelle depuis le 1er février 2025, commercialisera des produits sous la marque Blue Star, mettant particulièrement en avant le Hamachi provenant de la préfecture de Kagawa au Japon, de la mer intérieure de Seto et de la baie de Kagoshima.

Ce mouvement stratégique vise à capitaliser sur la popularité croissante de la cuisine japonaise et la demande croissante pour des expériences authentiques de sushi. L'industrie des restaurants de sushi aux États-Unis a montré une croissance significative, avec une expansion de 163 % au cours de la dernière décennie, atteignant 27,9 milliards de dollars en 2022, avec des projections indiquant une valeur de marché de 34,9 milliards de dollars d'ici 2025. Actuellement, il y a environ 30 000 restaurants de sushi en activité aux États-Unis.

Blue Star Foods Corp. (OTCQB: BSFC) hat die Einführung seiner neuen Asiatischen Lebensmittelabteilung bekannt gegeben, die sich auf hochwertige Sushi-Kategorien konzentriert. Die Abteilung, die seit dem 1. Februar 2025 in Betrieb ist, wird Produkte unter der Marke Blue Star vermarkten, insbesondere Hamachi, das aus der Präfektur Kagawa in Japan, dem Seto-Inlandmeer und der Kagoshima-Bucht stammt.

Dieser strategische Schritt zielt darauf ab, die wachsende Beliebtheit der japanischen Küche und die steigende Nachfrage nach authentischen Sushi-Erlebnissen zu nutzen. Die Sushi-Restaurantbranche in den USA hat ein signifikantes Wachstum gezeigt und ist im Laufe eines Jahrzehnts um 163% gewachsen, mit einem Umsatz von 27,9 Milliarden Dollar im Jahr 2022 und Prognosen, die einen Marktwert von 34,9 Milliarden Dollar bis 2025 angeben. Derzeit gibt es in den Vereinigten Staaten etwa 30.000 Sushi-Restaurants.

Positive
  • Entry into the rapidly growing U.S. sushi market ($27.9B in 2022)
  • Market expected to reach $34.9B by 2025, showing strong growth potential
  • Company has Japanese-speaking team with established sourcing relationships
Negative
  • None.

Expected to Drive Incremental and Meaningful Sales Growth

Miami, FL, March 24, 2025 (GLOBE NEWSWIRE) -- Blue Star Foods Corp., (“Blue Star,” the “Company,” “we,” “our” or “us”) (OTCQB: BSFC), an integrated Environmental, Social, and Governance (ESG) sustainable seafood company with a focus on Recirculatory Aquaculture Systems (RAS), today announced it recently added an Asian Food Division with a focus on high value sushi categories.

Since February 1, 2025, the Company launched and commercialized under the Blue Star Brand, in order to take advantage of the increasing popularity of Japanese cuisine, health-conscious dining preferences, and the growing demand for authentic sushi experiences that are driving the market expansion.

High value sushi categories such as Hamachi, responsibly raised & harvest in Japan’s Kagawa prefecture, Seto Inland Sea and Kagoshima Bay are the primary farming areas. 

John Keeler, Chairman and CEO of Blue Star Foods, commented, “We strongly believe entering the popular and growing sushi industry, particularly in the U.S., will enable us to increase our sales and help in rebuilding shareholder value. It’s a natural product extension for us and something we had been considering for some time. Our Japanese speaking team has the sourcing and relationships to drive meaningful growth in this thriving market segment for seafood.”

The sushi restaurant industry in the U.S. has seen substantial growth, with a 163% increase in market size over 10 years, reaching $27.9 billion in 2022. The market is projected to continue growing, with an estimated value of $34.9 billion in 2025. Sushi has become one of the most popular cuisines in the U.S., with a large number of Americans consuming it regularly. There are approximately 30,000 sushi restaurants in the U.S.

About Blue Star Foods Corp. (OTCQB: BSFC)
Blue Star Foods Corp. an integrated Environmental, Social, and Governance (ESG) sustainable seafood company with a focus on Recirculatory Aquaculture Systems (RAS) that processes, packages and sells high-value seafood products. The Company believes it utilizes best-in-class technology, in both resource sustainability management and traceability, and ecological packaging. The Company also owns and operates the oldest continuously operating a land based Recirculating Aquaculture System (RAS) full grow-out salmon farm in North America. The company’s headquarters is in Miami, Florida, and its corporate website is: https://bluestarfoods.com

Forward-Looking Statements:
The foregoing material may contain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, each as amended. Forward-looking statements include all statements that do not relate solely to historical or current facts, including without limitation statements regarding the Company’s product development and business prospects, and can be identified by the use of words such as “may,” “will,” “expect,” “project,” “estimate,” “anticipate,” “plan,” “believe,” “potential,” “should,” “continue” or the negative versions of those words or other comparable words. Forward-looking statements are not guarantees of future actions or performance. These forward-looking statements are based on information currently available to the Company and its current plans or expectations and are subject to a number of risks and uncertainties that could significantly affect current plans. Risks concerning the Company’s business are described in detail in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023, and other periodic and current reports filed with the Securities and Exchange Commission. The Company is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events or otherwise.

Investor Contacts:
investors@bluestarfoods.com


FAQ

What is Blue Star Foods' new Asian Food Division focusing on in 2025?

The division focuses on high-value sushi categories, particularly Hamachi sourced from Japan's Kagawa prefecture, Seto Inland Sea, and Kagoshima Bay, launching February 1, 2025.

How large is the U.S. sushi restaurant market where BSFC is expanding?

The U.S. sushi restaurant market reached $27.9 billion in 2022, growing 163% over 10 years, with projections to reach $34.9 billion by 2025.

When did BSFC launch its Asian Food Division?

Blue Star Foods launched its Asian Food Division on February 1, 2025.

How many sushi restaurants currently operate in the U.S. market where BSFC is expanding?

There are approximately 30,000 sushi restaurants operating in the United States.
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