Scepter Holdings, Inc. Launches the Adapti Website, Adapti.io, to Begin Marketing its Adapti Software

Rhea-AI Summary

Scepter Holdings, Inc. (OTC PINK:BRZL) has launched a new website, Adapti.io, to promote its AI-driven influencer marketing platform, Adapti. This platform utilizes AI for data analysis to match products with influencers, analyzing e-commerce and social media data for potential ROI on marketing investments. The initiative aligns with the growing significance of online influencers in marketing, especially post-COVID. Chairman Robert Van Boerum highlighted the changing landscape of online advertising, emphasizing the need for diversified marketing strategies.

Positive

• Launch of Adapti.io provides a new platform for influencer marketing.
• Adapti uses AI for data analysis, potentially enhancing marketing effectiveness.
• Aligns with increasing online sales and influencer engagement trends.

Negative

• None.

Scepter launches website to promote and introduce Adapti, encouraging potential customers to learn about the value of leveraging Influencers as part of their Marketing plan

LAS VEGAS, NV / ACCESSWIRE / March 31, 2022 / Scepter Holdings, Inc., (OTC PINK:BRZL) a high-performance consumer goods sales and marketing company, has launched Adapti.io, a new website to market and promote Adapti, its artificial intelligence (AI) driven data analysis platform. The new site is focused specifically towards introducing potential customers to Adapti, and giving them the opportunity to connect with the company and learn more about how Adapti can help their brand(s) or products.

Adapti was designed to intelligently match products to influencers, leveraging access to publicly available ecommerce and social media data. Adapti is an A.I. (Artificial Intelligence) driven SAAS (software as a service) Influencer platform designed to identify the potential return on investment (ROI) of product promotion through Influencer engagement. This platform identifies correlations between real time product sales data and influencer engagement impact, using proprietary A.I. models. Marketing and promoting brands has changed, COVID has further pushed more retail sales to online, while simultaneously increasing the reliance on, and engagement with, online Influencers.

"Online advertising is fundamentally changing, partially driven by privacy changes Apple has made which have affected the entire mobile advertising market, increasing the importance of diversifying online marketing to better leverage Influencers for product promotion." stated Robert Van Boerum, Chairman.

About Scepter Holdings, Inc.

Scepter Holdings, Inc. (the "Company") manages the sales and brand development of high-performance consumer packaged goods. The company seeks to acquire performing brands to add to the company's portfolio of products and brands sold online and through strategic retail relationships. The company has expertise manufacturing, distributing, marketing, and selling online consumer packaged goods and seeks to leverage its expertise to grow additional acquired brands. Scepter Holdings, Inc. was incorporated under the laws of the State of Nevada on January 11, 2007.

For more information, please visit our website: https://scepterbrands.com or https://adapti.io/

Forward-Looking Statements

This news release may contain forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Such statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including economic slowdown affecting companies, our ability to successfully develop products, rapid change in our markets, changes in demand for our future products, legislative, regulatory and competitive developments and general economic conditions. These risks and uncertainties include, but are not limited to, risks and uncertainties discussed in Scepter Holdings, Inc. filings with the Securities and Exchange Commission, which factors may be incorporated herein by reference. Forward-looking statements may be identified but not limited by the use of the words "anticipates," "expects," "intends," "plans," "should," "could," "would," "may," "will," "believes," "estimates," "potential," or "continue" and variations or similar expressions. We undertake no obligation to revise or update publicly any forward-looking statements for any reason.

Investors Contact:

775-375-1500
info@scepterbrands.com

SOURCE: Scepter Holdings, Inc.

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FAQ

What is the purpose of Scepter's Adapti website launched on March 31, 2022?

The Adapti website aims to promote the AI-driven influencer marketing platform, helping brands connect with influencers and understand the ROI of influencer engagement.

How does Adapti's AI technology benefit marketing strategies for brands?

Adapti's AI technology analyzes e-commerce and social media data to match products with influencers, improving marketing effectiveness and ROI.

What challenges are influencing the importance of influencer marketing according to Scepter Holdings?

Influencer marketing is becoming crucial due to changes in online advertising, particularly privacy changes by Apple and the shift toward online sales driven by COVID.

What company is behind the Adapti platform and which stock symbol is it listed under?

Scepter Holdings, Inc. is behind the Adapti platform, and it is listed under the stock symbol BRZL.