Scepter Holdings, Inc., Brand Dermacia Pro on Trend with Changes in Cosmetics Category Sales
Scepter Holdings, Inc. (OTC PINK:BRZL) acknowledges a significant shift in consumer cosmetic purchasing from traditional retail to online platforms. The company emphasizes its focus on online sales through DermaciaPro.com and Amazon.com. Recent product launches, including an Eye Serum and Vitamin C Serum, support its Breathable Foundation line. Despite the challenges facing established brands, Scepter believes this online trend strengthens sales prospects for Dermacia Pro cosmetics.
- Dermacia Pro cosmetics focusing on online sales channels enhances potential revenue growth.
- Successful launch of new products including Eye Serum and Vitamin C Serum supports existing product line.
- Established brands are experiencing declining revenues due to retail store closures, posing indirect competition risks.
Consumer cosmetic purchasing continues to shift from traditional retail to online
LAS VEGAS, NV / ACCESSWIRE / August 11, 2020 / Scepter Holdings, Inc., (OTC PINK:BRZL) a high-performance consumer goods sales and marketing company, is pleased to see consumer cosmetics purchasing trending online, as established brands struggle against a shrinking retail footprint.
Dermacia Pro cosmetics are marketed and sold online at DermaciaPro.com and Amazon.com. The brand recently launched an Eye Serum and Vitamin C Serum, as complimentary products to its Breathable Foundation line. The brand focuses on marketing to consumers online, in lieu of pursuing traditional physical retail placement.
Recent Wall Street Journal article, "Cosmetics Brands Face Revenue Drop as Department Stores Close" by Mark Maurer, identifies negative sales trends in traditional retail as established department store brands struggle to maintain revenue against store closings. Many of these brands are looking towards their online sales channels to make up the decline from traditional retail sales. Unlike established cosmetics brands, marketing Dermacia Pro cosmetics online has been a priority for Scepter Holdings, Inc., since before the recent pandemic crisis.
"We are pleased to see consumer interest in cosmetics moving online, we believe this trend will only help to support sales of Dermacia Pro cosmetics," stated Robert Van Boerum, Chairman of the Board.
About Scepter Holdings, Inc.
Scepter Holdings, Inc. (the "Company") manages the sales and brand development of high-performance consumer packaged goods. The company seeks to acquire performing brands to add to the company's portfolio of products and brands sold online and through strategic retail relationships. The company has expertise manufacturing, distributing, marketing, and selling online consumer packaged goods and seeks to leverage its expertise to grow additional acquired brands. Scepter Holdings, Inc. was incorporated under the laws of the State of Nevada on January 11, 2007.
For more information, please visit our website: http://scepterbrands.com
Forward-Looking Statements
This news release may contain forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Such statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including economic slowdown affecting companies, our ability to successfully develop products, rapid change in our markets, changes in demand for our future products, legislative, regulatory and competitive developments and general economic conditions. These risks and uncertainties include, but are not limited to, risks and uncertainties discussed in Scepter Holdings, Inc. filings with the Securities and Exchange Commission, which factors may be incorporated herein by reference. Forward-looking statements may be identified but not limited by the use of the words "anticipates," "expects," "intends," "plans," "should," "could," "would," "may," "will," "believes," "estimates," "potential," or "continue" and variations or similar expressions. We undertake no obligation to revise or update publicly any forward-looking statements for any reason.
Investors Contact:
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SOURCE: Scepter Holdings, Inc.
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