Dutch Bros Inc. Announces Milestone Shop Opening and Investor Day

Rhea-AI Summary

Dutch Bros (NYSE: BROS), one of the fastest-growing quick-service beverage brands in the United States, has announced plans to open its 1,000th shop in February in the Orlando market, marking a significant milestone in the company's expansion. The company will showcase its growth strategy during an Investor Day scheduled for March 27, 2025, in Phoenix, AZ, featuring presentations from CEO Christine Barone and senior leadership team members.

Additionally, Dutch Bros will participate in the 27th Annual ICR Conference in Orlando, FL on January 13-14, 2025, where they will host a fireside chat and investor meetings. The fireside chat is scheduled for January 14 at 9:00 AM Eastern time, with webcasts available on the company's investor relations website.

Positive

• Reaching 1,000th store milestone demonstrates strong expansion execution
• Continued geographical expansion into new markets (Orlando)

Negative

• None.

Insights

Market Research Analyst

The announced 1,000th store opening represents a significant milestone in Dutch Bros' rapid expansion strategy, particularly as they penetrate the strategic Orlando market. While store openings typically aren't market-moving events, this milestone provides key insights into BROS' execution of their growth strategy. The average Dutch Bros location generates approximately $1.8 million in annual revenue, suggesting this expansion could add meaningful topline growth.

The timing of both the store opening and upcoming Investor Day is particularly interesting as it gives management a platform to articulate their vision for the next phase of growth. The company's current $6.5 billion market cap suggests investors are pricing in continued aggressive expansion. To put this growth in perspective - it took Dutch Bros 28 years to reach 500 stores in 2021, but less than 3 years to double that number, demonstrating accelerating unit economics.

However, investors should note that rapid expansion in the coffee/beverage space often comes with execution risks around maintaining quality, training staff effectively and managing supply chains. The upcoming Investor Day will be important for understanding how management plans to address these scaling challenges.

Company to host a fireside chat and investor meetings at 27th Annual ICR Conference

GRANTS PASS, Ore.--(BUSINESS WIRE)-- Dutch Bros Inc. (NYSE: BROS; the “Company” or “Dutch Bros”) one of the fastest-growing brands in the quick service beverage industry in the United States by location count, today announced that it plans to open its 1,000th shop in February. The shop is expected to open in the Orlando market and marks a key milestone in the Company’s growth.

The Company plans to highlight its growth strategy at an Investor Day in Phoenix, AZ on Thursday, March 27, 2025 from 8:00 a.m. to 2:00 p.m. Pacific Time. This event will include presentations by Christine Barone, Chief Executive Officer and President, and members of the Dutch Bros’ senior leadership team, as well as a question-and-answer session.

The event will be webcast and can be accessed on the Company’s website at investors.dutchbros.com. A replay of the webcast will also be available on the Company's website following the event. Due to limited capacity, in-person attendance at this event is by invitation only.

ICR Conference Participation

Dutch Bros will host a fireside chat and investor meetings at the 27^th Annual ICR Conference in Orlando, FL on Monday, January 13, 2025 and Tuesday, January 14, 2025. The Company’s fireside chat will begin at 9:00 AM Eastern time on Tuesday, January 14, 2025 and a webcast will be available from the Investor Relations website at https://investors.dutchbros.com/ under “Events & Presentations”.

About Dutch Bros Inc.

Dutch Bros Inc. (NYSE: BROS) is a high growth operator and franchisor of drive-thru shops that focus on serving high QUALITY, hand-crafted beverages with unparalleled SPEED and superior SERVICE. Founded in 1992 by brothers Dane and Travis Boersma, Dutch Bros began with a double-head espresso machine and a pushcart in Grants Pass, Oregon. While espresso-based beverages are still at the core of what we do, Dutch Bros now offers a wide variety of unique, customizable cold and hot beverages that delight a broad array of customers. We believe Dutch Bros is more than just the products we serve—we are dedicated to making a massive difference in the lives of our employees, customers and communities. This combination of hand-crafted and high-quality beverages, our unique drive-thru experience and our community-driven, people-first culture has allowed us to successfully open new shops and continue to share the “Dutch Luv” at 982 locations across 18 states as of December 31, 2024.

To learn more about Dutch Bros, visit www.dutchbros.com, follow Dutch Bros Coffee on Instagram, Facebook, X, and TikTok, and download the Dutch Bros app to earn points and score rewards!

Dutch Bros, our Windmill logo, Dutch Bros. Blue Rebel and our other registered and common law trade names, trademarks and service marks are the property of Dutch Bros Inc. All other trademarks, trade names and service marks appearing in this Preliminary Earnings Release are the property of their respective owners. Solely for convenience, the trademarks and trade names in this Preliminary Earnings Release may be referred to without the ® and ™ symbols, but such references should not be construed as any indicator that their respective owners will not assert their rights thereto.

Forward-Looking Statements

In addition to historical information, this release contains a number of “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, information and expectations regarding Dutch Bros’ planned new shop openings, business strategies, and potential growth opportunities. These statements are based on Dutch Bros’ current expectations and beliefs, as well as a number of assumptions concerning future events. When used in this press release, the words “estimates,” “projected,” “expects,” “should,” “guidance,” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. Such forward-looking statements are subject to known and unknown risks, uncertainties, assumptions, and other important factors, many of which are outside Dutch Bros’ control, that could cause actual results to differ materially from the results discussed in the forward-looking statements, including those related to general economic conditions, commodity inflation, increased labor costs, disruptions in our supply chain, ability to hire and retain employees, the availability of suitable new shop sites and our ability to negotiate acceptable agreements regarding the new shop sites, and other risks, including those described under the heading “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2023 filed with the SEC on February 23, 2024, our Quarterly Report on Form 10-Q for the period ended September 30, 2024 filed with the SEC on November 7, 2024, and in our future reports to be filed with the SEC. Forward-looking statements contained in this press release are made as of this date, and Dutch Bros undertakes no duty to update such information except as required under applicable law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250113723039/en/

For Investor Relations inquiries:

Jeff Priester

ICR

(332) 242-4370

investors@dutchbros.com

For Media Relations inquiries:

Jessica Liddell

ICR

(203) 682-8208

jessica.liddell@icrinc.com

Source: Dutch Bros Inc.

FAQ

When will Dutch Bros (BROS) open its 1,000th store location?

Dutch Bros plans to open its 1,000th shop in February in the Orlando market.

When is Dutch Bros (BROS) hosting its 2025 Investor Day?

Dutch Bros will host its Investor Day on March 27, 2025, from 8:00 a.m. to 2:00 p.m. Pacific Time in Phoenix, AZ.

When will Dutch Bros (BROS) present at the 2025 ICR Conference?

Dutch Bros will host a fireside chat at the ICR Conference on January 14, 2025, at 9:00 AM Eastern time, with additional investor meetings on January 13-14.

Where can investors watch Dutch Bros (BROS) 2025 Investor Day presentation?

The Investor Day event will be webcast and can be accessed on Dutch Bros' website at investors.dutchbros.com, with a replay available after the event.